Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? By looking at how each platform could serve your business needs best. Some video platforms are best to help beauty bloggers monetize and others can help marketers drive leads or entertainment execs build streaming services. Who is my target audience?

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? Does it work?

Youtube 132

Youtube Privacy Video Marketing Click Rate 132

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Zoominfo

OCTOBER 20, 2021

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Quick Takeaways.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Televerde

JUNE 28, 2022

Customer service automation can relieve overburdened customer service agents and speed up service times. With benefits like this, adding automated service options to your customer support team is usually an easy choice to make. What Is Customer Service Automation? Key Takeaways.

Marketing Automation Services 84

Marketing Automation Services Marketing AI Automation Service 84

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 95

Youtube Banners Ideal Customer Profiles Keywords 95

Marketing Insider Group

DECEMBER 8, 2021

With the year drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. In this article, I’m going to share 4 practical tips to get your small or medium business ready for next year. Businesses will need to optimize their sites for voice search.

Practices 293

Practices Tips Business Emarketing 293

Hubspot

JUNE 8, 2021

Did you know that YouTube currently has 2 billion active users a month and is projected to grow to almost 3 billion active users by 2025 ? Plus, it helps people grow their businesses. To help marketers and business owners answer this question, we asked 300 consumers why they most commonly subscribe to YouTube channels.

Youtube 99

Youtube Advertising Channels Keywords Education 99

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working? How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO? Jump ahead.

Youtube 92

Youtube SEO Video Marketing Tagging 92

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

APRIL 28, 2020

Businesses all over the world are currently facing unprecedented challenges. Some businesses have responded to this threat by reducing expenditure wherever possible. If running your business is feeling like trying to steer a rudderless ship right now, you’re not alone. When the pandemic ends, your customers will still be there.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Marketing Insider Group

DECEMBER 18, 2023

For the self-service solution, there is no minimum cost, but rather a cost per impression. For full-service, however, the minimum spend is $20,000, which may eliminate this solution for smaller budgets. Why YouTube Ads? It is advertising for the modern internet. Why Sharethrough? Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Stories aren’t just a way to connect, they’re a powerful tool for encouraging engagement, learning about your audience, and growing business. 8 Strategies for LinkedIn Stories to Grow Your Business. Showcase Your Loyal Customers.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Webbiquity

OCTOBER 28, 2020

The COVID-19 pandemic has changed the way almost everyone does business. Unfortunately, it has also caused a lot of businesses to shutter permanently. alone, 60% of the businesses that were forced to close due to the pandemic will remain so indefinitely. Undoubtedly, your business has had to make changes to stay afloat.

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. However, there is a monumental piece that they’re not taking into consideration—the customer. You know, the person who buys the products and keeps the company in business? I know, I know. It’s not just Tesla.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Valasys

JANUARY 23, 2024

Most website owners and SEO specialists need help to defend devoting a significant amount of time and money to this service. Because I’ll be showing you link-building services that will still be effective in 2024 in this piece. It addresses its readers as neighbours rather than as customers.

Link Building 40

Link Building Service Ad Building Acquisitions 40

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

DAGMAR Marketing

AUGUST 11, 2023

Google Updates Its Photo Guidelines for Local Service Ads (LSAs) The year has brought many new updates to Local Service Ads. Google announced that these improvements will launch on September 1, 2023, and will provide users with more flexibility that gives marketers and business owners more creativity with their ads.

Guidelines 52

Guidelines Service Ads Verticals 52

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. billion – placing financial services as the second-biggest consumer of digital advertising.

Social Media 84

Social Media Work Management Marketing Management Service 84

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide. Second, live video is great for engaging your followers, increasing awareness about your business and brand, and ultimately, generating leads and driving more customers your way. Both are massive.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

DAGMAR Marketing

JULY 24, 2023

More Industries Can Use LSAs In March 2023, Google announced the launch of 5 additional categories to the Local Service Ads offerings, allowing over 70 different industries to utilize LSAs to grow their business. To see your specific business’ availability for an LSA, you can check your eligibility here. How Much Do LSAs Cost?

Work Management 52

Work Management Marketing Management Service Ads 52

SocialPilot

JANUARY 21, 2024

Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page. Seems easy enough.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! Let's dive in!

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. Vidyard’s free offering can be used by anyone looking for an easy way to create and/or share videos.

Enterprise Management 65

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 65