14 Social Media Metrics That Drive Results in 2023
Marketing Insider Group
AUGUST 1, 2023
Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. A high level of Brand Awareness means more people are likely to think of your brand when they need the products or services you offer, but measuring Brand Awareness can be a bit tricky.
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