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How to Make a Webinar Email Stand Out

The Point

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. Avoid the temptation of telling the reader what the Webinar will “cover.”

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The 10 Best Webinar and Webcasting Tools

Webbiquity

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Several elements determine the success of your webinars. Total reviews: 552.

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Leveraging Educational Webinars: Building Credibility, Not Just Leads

Hinge Marketing

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

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SaaS companies embrace digital customer success

Martech

Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. Business email address Subscribe Processing. The post SaaS companies embrace digital customer success appeared first on MarTech.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. In this exclusive webinar, Carlos Hidalgo, CEO of Digital Exhaust and B2B expert, will show you how to solve your company's alignment troubles to meet organizational growth objectives!

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10 Webinar Metrics to Measure Success

Zoominfo

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. This format allows companies to engage with prospects and customers and receive feedback in real-time. But marketers often struggle to quantify the success of B2B webinars.

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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. How do you show value to the business? In this webinar, she’ll dive into: What engagement actually is and how it impacts your pipeline. How can you get there?

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. Simple steps every company can take to protect what GDPR considers “personal data”.

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Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts.

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Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

Business models have shifted. More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. This will be a webinar that B2B marketers and product managers won't want to miss!

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them. November 16th, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT

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3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Spoiler Alert: Most B2B Companies are Engaging in Social Media the Wrong Way. Today, we all need to have a robust social presence, but most companies struggle to do it correctly. Discover how leading B2B companies are driving opportunities and revenue with social media by engaging buyers in the places they go to learn.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. In this webinar, we will: Discuss the 5 basic layers of a growth-focused revenue tech stack.