Writing on the Web

JUNE 29, 2012

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use. Call me: 858-224-5886.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

SEPTEMBER 9, 2010

You can sign up for Google Ads and Adbrite , which are two of the most well-known. The best thing about Google Ads and Adbrite is that you don’t have to have lots of readers to put their ads on your site. You can also sell links in your articles with companies like TNX.net or Text Link Ads. Add this to Google Bookmarks.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

DECEMBER 28, 2016

However, social media marketing isn’t as simple as a lot of business owners anticipate. No matter what type of business you run, you can create a Facebook presence. By setting up a page (this is in addition to your profile), you have a central online hub for your company. Facebook Pages. Social Engagement.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Writing on the Web

MAY 23, 2016

You also can’t use Google AdSense to monetize your blog or Google Analytics to track statistics about visitors and traffic. Able to connect to Google Analytics and other third-party services. Spontaneous and a quick wit, she turns the stereotype of “geek” on its head and makes building your business online fun!

Adsense 136

Adsense Domain Budget Programs Paid Search Agency 136

Writing on the Web

JULY 9, 2010

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. In fact, having a good online reputation is essential to branding yourself or your business. The company, Marchex Inc., Protect yourself.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

MARCH 31, 2011

I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# In the column, Ottenberg explains that while digital media is a crucial part of her business, she is frustrated by the doom and gloom surrounding the magazine industry.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

JUNE 25, 2014

What do you want your blog to do for your business? Impress visitors and showcase your business expertise : Within the first 5 seconds, your site’s professionalism must convince visitors that you are a legitimate business worthy of consideration. After all, for small companies, hiring an expensive agency is often not feasible.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. The first thing I did was a Google search for white papers about executive coaching.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? This question makes sense because people don’t buy from companies, they do business with people.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

MAY 29, 2013

Good business blogs – the ones that have large readership – are like good restaurants. One thing you can do is set up an RSS feed for Google News to alert you to interesting stories about developments in the industry. Review your content (or your writer’s submission if you outsource this part of your business) carefully.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

OCTOBER 4, 2010

For that matter, how can anything you write or say actually work to market your business and bring in potential customers? He says we should start our messages with the big WHY … why we’re in business, why do we do what we do. What do you and your company believe? Add this to Google Bookmarks.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

DECEMBER 1, 2010

If a prospective client were to “google” you, some of these legal articles and some references to you on bar association committees would appear in the search results. Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

JUNE 15, 2010

Another few days later I got my business partner Yael K. Miller to get the username @MillerMosaicLLC to tweet under our company name. from The Wharton School and is co-founder of the social media marketing company Miller Mosaic Power Marketing that works with clients to effectively use social media marketing for their businesses.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

JANUARY 31, 2011

I’m glad to see that there are more agencies focusing on content marketing for small businesses. One good way to do this is via the slice-of-life approach; what happened to you today that relates to some business insight you can offer? I was approached last week by a successful company who needs a writer for their blog.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

MAY 9, 2011

These two sites were both from successful business coaches. But what if Joe Schmoe is an budding entrepreneur with ADD and procrastination problems and an online business that’s starting to take off. Does he need a business coach, a psychologist, a personal assistant, a mastermind group, or internet marketing training?

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. Of course it’s all about their company products and services, why wouldn’t it be?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 9, 2010

79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). Look at Steve Jobs, Richard Branson: If the company president is a rebel and a renegade, then others will join their cause and identify with the company and their products. Add this to Google Bookmarks.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

MARCH 29, 2011

The iMotionVideo service allows businesses to write and submit their video scripts, then they format and use actors or voice-overs to turn your script into great video commercials. They assume the viewer knows what their company does, and use insider jargon and terms. Add this to Google Bookmarks. Post on Google Buzz.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

SEPTEMBER 17, 2010

So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social media all work together. Here’s what he produced for me at his new company, iMotionVideo. Are you using video to promote your business? Add this to Google Bookmarks.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MARCH 17, 2014

Google or other search engines. Twitter, LinkedIn, Facebook, Google+, and other social media sites. Magazines (Harvard Business Review, Forbes, Fast Company, Wired) and newspapers. I try to narrow the topic down to something that hits the sweet spot between what readers seek to know, and what I already know.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

DECEMBER 16, 2010

Here’s my quick and easy end-of-year check up for your business. What comes up for the keywords that describe what your business does? Can people identify your business and know what problem it solves? I am an affiliate for these companies because I use their products and believe in them. Post on Google Buzz.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

JANUARY 5, 2011

Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Ezine Success Stories: Newsletters still get results for business. Email this via Gmail.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) Think about your business and how you could include an appointment dynamic to urge responses. Add this to Google Bookmarks.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing is a requirement for anyone doing business because it beats writing advertisements that get ignored. Add this to Google Bookmarks.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

MAY 2, 2011

No matter what business you’re in, your content must achieve 4 things. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. My business goals are much clearer and I needed my site to reflect that, and I wanted all new, original content.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

JULY 7, 2010

I get asked about this by some of my consulting clients who are starting a new business or product launch. Not only will he not feel authentic and sincere, but depending on what the old clients say, it might not ring true for his new company, products or services. Add this to Google Bookmarks. Post on Google Buzz.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

JANUARY 17, 2011

Some companies have personality through characters like the Aflac duck and the Geico gekko. Others use their company president like Razerguy for Razer and Ben & Jerry’s founders. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Social media profiles and updates. Video clips.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Writing on the Web

SEPTEMBER 19, 2012

Orders from Pinterest are double those of Facebook and the site is the leader in average dollar amount per order , over sites such as Google, Amazon and Bing. Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. Content marketing is a focus for many agencies and businesses alike.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100