Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. So, a few questions related to the business of influencer marketing. Community is interesting. I love LinkedIn.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The Facebook Algorithm Separates the Wheat and the Chaff.

Facebook 166

Facebook Word of Mouth Press Paid Search Agency 166

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. Get started today and generate more traffic and leads for your business.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Webbiquity

AUGUST 18, 2020

GoBrunch features include breakout sessions with virtual room layout options, virtual networking and private meetings, event promotion and registration pages, ability for attendees to download presentations and documents, and a community feature to keep attendees posted about upcoming events. Pricing: free (!). Total reviews: 100.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 121

Ethics Social Media Trends Copyright 121

Optinmonster

FEBRUARY 21, 2024

OK, now that you know our 5-step blog traffic process, we’d like to share 6 more case studies with you from other businesses who have also successfully increased their blog traffic. Because AdEspresso’s topic is Facebook advertising–which is a popular topic–the initial keyword list was pretty gigantic.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Outgrow

OCTOBER 7, 2021

Growing Ecommerce Business in 10+ Free Ways. Growing ecommerce business may look like a mammoth task with no solution in sight. Ecommerce businesses have the highest potential in the coming years. Read on to find 10+ insider tips on growing your ecommerce business today! . #1 But it doesn’t have to be that way.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Convince & Convert

DECEMBER 15, 2023

If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals.

Social Media 154

Social Media SEO Cost Per Click Media 154

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Industry or community-specific (example: #BookTok).

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Valasys

AUGUST 7, 2020

Using Instagram Reels for business marketing will allow marketers to: Optimize their Marketing & Branding Endeavors. The brands can use Instagram Reels for business marketing by sharing short video content to convey their branding or advertising messages on the Explore Page as well as with followers. Strengthen Their Community.

Planning 96

Planning Business Ideal Customer Profiles Lead Ranking 96

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

JULY 12, 2022

Create a viral video. If you want to get verified on TikTok, it helps to go viral. Going viral on TikTok means creating a video that shows up on many users’ “For You” page, generating hundreds of thousands of likes and views. There’s no specific method for going viral.

Tips 103

Tips Viral Marketing Social Media Guidelines 103

Buffer

MARCH 30, 2022

Contrary to their name, small businesses provide big dividends to the U.S. And while the industry is mostly dominated by men, women are increasingly making gains as small business owners. Minority-owned companies account for 50 percent of these businesses. Another promising statistic?

Small Business Marketing 74

Small Business Marketing Business Paid Search Agency Peer-to-peer 74

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. Business was going really well. Build a loyal community with newsletters. Image via Monica Lent. And then… The pandemic happened.

Communities 76

Communities Newsletter Blogger Landing Pages 76

SocialPilot

FEBRUARY 26, 2024

As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. Hence aligning the platform more closely with its niche audience.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Sprout Social

DECEMBER 2, 2020

The first step toward building an audience on social media is simply figuring out who you want to target and what that audience consists of for your business. Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram? How to grow your Facebook audience. 15 Facebook post ideas to increase engagement.

Social Media 126

Social Media Media Viral Marketing Demographics 126

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business.

Social Media 126

Social Media Social Marketing Examples Planning 126

Contently

SEPTEMBER 22, 2016

The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. A GE Reports reader posted the story to Reddit, where it was quickly upvoted by the site’s community. Periscope, Snapchat, Facebook Live.”

Viral Marketing 60

Viral Marketing Press Content Marketing Report 60

The Lead Agency

APRIL 14, 2024

There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours. There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours. INsight’s B2B insurance news podcast. “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SocialPilot

JANUARY 21, 2024

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. They also engage their followers with regular Q&As, polls, and fun contests, encouraging user-generated content and fostering a vibrant online community.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?) If you buy media on Facebook, you know exactly what I mean.

B2B Marketing 113

B2B Marketing B2B Enterprise Management Paid Search Agency 113

Lead Forensics

JANUARY 26, 2024

Plus everything you need to think about when it comes to growing your business. They will aim purely to get the business fired up and hit the big numbers. They need to be part business development, part salesperson, part marketer, and part project manager, all rolled into one. What Is Growth Hacking?

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Sprout Social

APRIL 7, 2022

Instead of shying away from the crisis, Myers took to the brand’s Facebook profile to report on what happened in his own unfiltered way. Naturally, it wasn’t long before #Sprinklegate became a viral sensation. In the wake of his newfound fame, Myers treated every moment in the limelight as a business opportunity. Be transparent.

Tips 93

Tips Viral Marketing Paid Search Agency PR 93

Onalytica B2B

NOVEMBER 15, 2018

May be very active on social networks that would be considered more personal e.g. Facebook and Instagram. • No social posts on topics that drive advocacy for the brand. • No social engagement with other employees. • Audience size: Up to 1,000 online (LinkedIn and Twitter combined). Do not have much of an online presence.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with.

Social Media 140

Social Media Media Privacy Transparency 140

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 78% of consumers follow brands on Facebook. Why you should be on Facebook. — Pinterest Business (@pinterestbiz) May 20, 2021. Key Stats: Over 2.8

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Here’s my blurb: Do you have a Facebook strategy?

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Unbounce

OCTOBER 18, 2021

Y’know, the big-scale campaigns that go viral, make you cry with their upbeat messages of hope and wonder, and are forwarded to you by your Aunt Annette 10 years after the fact? For small and midsize businesses (SMBs), marketing campaigns may be smaller —c’mon, who has the budget to advertise in the Superbowl?!

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Sprout Social

OCTOBER 25, 2022

A high level of brand awareness is the competitive edge that keeps a business top of mind for consumers. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. It is the bedrock of your sales funnel.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

ClearVoice

MAY 12, 2020

We created this Crisis Management and Recovery guide to inform clients, companies, and business owners on the importance and need for crisis management and recovery guidance. Discuss the CMP with your legal team and ensure that all external copy is approved and up to standards with business and legal guidelines. Why might you ask?

Contingency Planning 85

Contingency Planning Work Management Marketing & Strategy Business 85

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Crushing It: How Great Entrepreneurs Build Their Business and Influence — And How You Can Too by Gary Vaynerchuk. Now a serial entrepreneur, speaker, and author, Gary launched the book, Crushing It!,

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

JANUARY 6, 2021

People may know about Peloton ’s stationary bike and workout classes but what people may be surprised and delighted to find out is that it also has a tight-knit member community. No matter what the story is, the value of being a Peloton customer and member of their community is clear and compelling from start to the finish.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Optinmonster

MARCH 11, 2024

Leaderboards: Leaderboards rank users based on their achievements or points, fostering a sense of competition and community. Gamification helped Volkswagen China’s crowdsourcing project go viral. Ford Motors increased sales by more than $8 million and boosted Facebook likes by 600% with gamified content.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99