Business Cold Calling Direct Marketing Rules 
Zoominfo
AUGUST 30, 2022
In the last year alone, our data shows that the words “GDPR” and “Marketing” were mentioned together over 30,000 times on prospect calls. Marketers also need to consider the ePrivacy Directive, which outlines rules for outbound marketing across Europe. What is the ePrivacy Directive? What is the GDPR?
Marketing Insider Group
DECEMBER 20, 2022
You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. You need a long term strategy that incorporates each aspect of your business and pulls in the expertise of each department. However, lead generation often starts with marketing. Some examples include: Content marketing.
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markempa
JUNE 7, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Peter Davidson at the BeConnected blog pointed me to Kevin Stirtzs post on cold calling. Thanks Peter. Thanks Peter.
markempa
SEPTEMBER 15, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It has long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs.
The Point
JANUARY 9, 2015
One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. and “Call me for a free 10-minute consultation”. is more effective than: “Call me to discuss how we can help.”. Hey Dan, I know you’re busy. Just give me a 1, 2 or 3 –. And dialog.
PureB2B
MAY 30, 2022
However, the way businesses use data is about to change—at least in the European Union. This year, the EU will officially implement GDPR, a game-changing piece of legislation that is going to rewrite the rules of using customer data. The question we are here to answer is what the push for GDPR compliance will mean for B2B businesses?
PureB2B
MAY 30, 2022
Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. This applies to you even if your business isn’t based in the EU.
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