The Point

JANUARY 9, 2015

One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. and “Call me for a free 10-minute consultation”. is more effective than: “Call me to discuss how we can help.”. Hey Dan, I know you’re busy. Just give me a 1, 2 or 3 –. And dialog.

Demand Generation Agencies 100

Demand Generation Agencies Copywriting Cold Calling Telemarketing 100

Marketing Craftmanship

MARCH 12, 2020

Marketers also use push content to communicate directly with large groups of individuals. This shotgun tactic pushes out generic content through blast emails, direct (snail) mail and cold calling. They’re the Cinderella of content marketing. Most often, that’s the CEO, managing partner or owner of the business.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

The Mx Group

JUNE 4, 2018

Research from the Direct Marketing Association found that, although marketers continue to underestimate the effectiveness of telemarketing, it’s a mistake to do so. Sure, you can make a case that cold calling is dead, at least in the traditional sense. Not your father’s telemarketing….

Telemarketing 81

Telemarketing Sales Qualified Leads Lead Scoring Lead Ranking 81

Binary Demand

JUNE 22, 2023

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. A dataset with high data quality assurance is deemed suitable for meeting business needs. But there’s so much more.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

PureB2B

MAY 30, 2022

However, the way businesses use data is about to change—at least in the European Union. The question we are here to answer is what the push for GDPR compliance will mean for B2B businesses? The good news is that no business is going to be blindsided by GDPR. On the Surface: What GDPR Means for B2B Marketers.

Opt-out 62

Opt-out Opt-in Ideal Customer Profiles Trade Show 62

Markempa

FEBRUARY 13, 2023

This is especially true for salespeople working in small businesses. In fact, they must generate their own sales leads and meet their revenue and targets with little marketing support. Call it prospecting, business development, or cold calling. Is that the same reason they keep doing business with you?

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Sales Management 52

Champion Communications

OCTOBER 12, 2021

The discussion began with questions about the kind of relationships B2B buyers want to have with the brands they are looking to do business with. Where do they think suppliers and partners add value to their business? Kerry says that she does pay attention to things she gets sent via direct marketing, but it has to be trusted. “If

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

PureB2B

MAY 30, 2022

Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. This applies to you even if your business isn’t based in the EU.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. This applies to you even if your business isn’t based in the EU.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

ATAK Interactive

OCTOBER 17, 2019

At the end of the day, you want to grow your business, and you need to track data to measure your performance. You know your business better than I do, so if I asked you to narrow down the 5 -1 5 most important numbers you should be tracking, what would you say? . Lies, damn lies, and Mark Twain, right? . Y ou tell me.

Cost per Acquisition 78

Cost per Acquisition Acquisitions CPA Advertising Agencies 78

BenchmarkONE

AUGUST 10, 2022

There are a lot of digital advertising agencies out there to compete with, and with a looming recession, businesses are scaling back instead of hiring additional help and expertise. . However, with some creativity and proactive tactics, your agency can expand its business successfully, even in hard times.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

Brandpoint

MARCH 30, 2020

Because of this, the website acts as both a conduit of information and a powerful generator of business leads. Think multi-media Providing a variety of messaging approaches creates a more compelling website to appeal to a range of potential clients. Stay on top of your website and keep the pages current and fresh.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Zoominfo

FEBRUARY 25, 2021

Sales Accepted Lead: A prospect qualified either through a Sales Development Representative (SDR) or via a marketing campaign that an Account Executive is working. Sales Qualified Lead: Any qualified lead who was accepted, worked and then associated with a business opportunity. . Inbound Marketing. B2B Lead Generation Sources.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Binary Demand

JUNE 19, 2023

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. A dataset with high data quality assurance is deemed suitable for meeting business needs. But there’s so much more.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. The cost-per-lead acquisition is different for every business based on size and market competition. Unfortunately, you might need more time to do so while running your business.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Marketing Insider Group

NOVEMBER 11, 2020

Within the past 5-10 years, B2B marketing has undergone extensive amounts of change. Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. Nostalgia Marketing.

Trends 363

Trends B2B Marketing Planning Advertising Agencies 363

ATAK Interactive

OCTOBER 17, 2019

At the end of the day, you want to grow your business, and you need to track data to measure your performance. You know your business better than I do, so if I asked you to narrow down the 5 -1 5 most important numbers you should be tracking, what would you say? . Lies, damn lies, and Mark Twain, right? . Y ou tell me.

Cost per Acquisition 60

Cost per Acquisition Acquisitions CPA Advertising Agencies 60

ATAK Interactive

OCTOBER 17, 2019

At the end of the day, you want to grow your business, and you need to track data to measure your performance. You know your business better than I do, so if I asked you to narrow down the 5 -1 5 most important numbers you should be tracking, what would you say? . Lies, damn lies, and Mark Twain, right? . Y ou tell me.

Cost per Acquisition 60

Cost per Acquisition Acquisitions CPA Advertising Agencies 60

Martech Advisor

DECEMBER 12, 2019

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Here are six brands that deployed disruptive methods to unlock the benefits of direct marketing to customers. Direct-to-consumer (D2C) marketing is the answer.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 89

Zoominfo

FEBRUARY 25, 2021

Sales Accepted Lead: A prospect qualified either through a Sales Development Representative (SDR) or via a marketing campaign that an Account Executive is working. Sales Qualified Lead: Any qualified lead who was accepted, worked and then associated with a business opportunity.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

markempa

MAY 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call? These people are called trusted advisors.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

JANUARY 24, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Marketing Spend Shifting to Below-the-line | Main | Podcasts vs. Webinars which is better? I tend to agree. I tend to agree.

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

markempa

FEBRUARY 24, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If you have more than a passing interest in writing a business book, this is worth checking out.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

markempa

JUNE 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As we all know, tech buyers are a notoriously tough crowd to cold call. Very useful stuff. Teleprospecting works.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Content Marketing Institute

JANUARY 12, 2018

One thing we’ve had to repeatedly clarify is that content marketing doesn’t simply replace your broader integrated marketing strategy. Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. Click To Tweet. This is an opportunity to lead.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

markempa

JANUARY 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc.,

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

JUNE 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Link: MarketingSherpa.com : How to Market to Small-Medium Businesses Via IT Consultants & Resellers. What do you need?

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

NOVEMBER 1, 2003

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The interview was part of KCCOs Strictly Business program with Susie Jones (weekdays 4:00 to 6:00 PM).

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation B2B Thought Leadership 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

OCTOBER 17, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Do you have to understand the customer buying cycle?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market While youre visiting Johns blog, be sure to subscribe to his newsletter.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive been using LinkedIn for several years because its geared more for business people. And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

OCTOBER 22, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate.

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

MarketJoy

JUNE 25, 2018

It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. Putting straightforwardly, it is carried out in traditional forms; as in print ads, cold-calling, cold emailing, and television ads. The Relevance of Outbound Marketing.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56