Marketing Insider Group

MARCH 11, 2024

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Here’s a stat to chew on: US marketers are now spending 41.9% Engagement Rate: Likes, shares, comments – these are the bread and butter of video engagement.

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

Bannerflow

SEPTEMBER 27, 2021

How does adding a video increase click-through rate? How does adding a video increase click-through rate? One of the most breathtaking stats we found during 2020 was that on average all ads – across industries – see an uplift of 85% compared to any average day during the year. See for yourself in our report.

Display 98

Display Stats Advertisements Advertising 98

Hubspot

JUNE 15, 2020

But with so many resources, oftentimes in the form of extensive reports, it can be hard to find the time to keep track of important industry stats and information, such as that around mobile optimization. First, I'll begin with a few general stats that highlight why you need to embrace email marketing in the first place.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Vidyard

SEPTEMBER 27, 2018

In an online world, creating demand, generating leads and nurturing them through the sales funnel is critical to business success. Whether you’re trying to sell your boss on making demand creation part of your process, or you’re putting together a new marketing strategy, these stats can help you make a plan that works.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Optinmonster

DECEMBER 19, 2023

Are you facing challenges to grow your eCommerce business? From finding the right niche to optimizing your eCommerce store , growing a business can feel like a never-ending battle. In this post, we’re going to share solutions to 7 of the most common issues that eCommerce businesses face. These stats highlight an important point.

eCommerce 81

eCommerce Marketing Management Business Budget Programs 81

Webbiquity

MARCH 1, 2016

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. close rate, while outbound leads have a 1.7% close rate.

SEM 100

SEM Paid Content Stats SEO 100

Webbiquity

FEBRUARY 2, 2016

Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. Most small businesses struggle to measure the results of digital investments. 5 General Digital Marketing Stats. 2 Digital Marketing Measurement Stats. Consumers hate online ads.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Webbiquity

JUNE 23, 2015

The search marketing stats and facts below provide some helpful guidance. While it’s great to be #1—the top result still generates nearly one-third of all organic search clicks—the share garnered by results two through four has increased significantly in the last decade. 3 General Search and Google Stats and Facts.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

FEBRUARY 23, 2016

Small business loves Facebook, though most don’t know if it “works.” ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. Learn more about those findings and many others in these 49 noteworthy social networking facts and stats.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Ontraport

NOVEMBER 4, 2019

Just as organizing five years worth of clutter in the garage or finally putting together that complicated IKEA dresser you bought last month, many marketers and business owners avoid getting started with marketing tracking, such as UTMs, because it’s hard to decide what to tackle first. Stats to track in the Attract stage.

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

Porch Group Media

OCTOBER 1, 2020

Content Marketing Institute, 2020) 80% of business professionals believe that email marketing increases customer retention. Oberlo) Conversion rates for emails are higher than social media, direct traffic, and search. Smart Insights) 81% of businesses say that email drives customer acquisition, and 80% for retention.

Stats 71

Stats Email Marketing Trends Planning 71

Hubspot

NOVEMBER 26, 2019

To help you make informed decisions about your strategy and whether TikTok is right for your brand, I've compiled a list of 26 interesting stats and facts to know before venturing on to the app. 26 TikTok Stats to Know in 2019. Business of Apps ). Business Insider ). Here's a breakdown of TikTok's major demographic stats.

Stats 101

Stats Viral Marketing Startups Transparency 101

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Both email and social media marketing are promising channels to grow your business. Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners. Here are the stats. What does this mean for businesses?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future. Blogging SEO Stats Only 38% of bloggers are updating older articles. close rate.

Statistics 91

Statistics Paid Content Stats Blogger 91

Marketing Insider Group

APRIL 12, 2021

Paid Media Stats and ROI. Paid media ROI is going to be different for any business. For display ads or sponsored content, you’ll get impressions and clicks. Owned Media Stats and ROI. Earned Media Stats and ROI. Applause rate: ratio of likes compared to total followers. You set the strategy.

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

Huptech Web

FEBRUARY 23, 2024

Google Business Profile—formerly known as Google Business Profile is a tool provided by Google—that allows business owners to create and manage their Google Business listing. A business listing appears when customers search for them either on Google Search or Google Maps. Is Google Business Profile Free?

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . If people don’t want to see your ads, they’ll click away – it’s as simple as that. JuliaEMcCoy Click To Tweet. Click To Tweet. Click To Tweet.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Sprout Social

AUGUST 19, 2021

The COVID-19 pandemic put further strain on brick-and-mortar businesses. In this article, we give you a detailed breakdown of social commerce: what it is, how it works, and most importantly, how it could work for your business. Shops are free to set up and are hosted within your Facebook business profile.

Stats 133

Stats Examples Tips Top of Funnel 133

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Optinmonster

JUNE 22, 2023

Are you struggling with how to make a website for a small business? It’s easy to feel overwhelmed by all the decisions and tasks involved in building a small business website. That’s all in addition to the everyday challenges of being a small business owner. A professional website belongs to your business.

Small Business Marketing 86

Small Business Marketing Marketing Websites CMS Development Business 86

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. In stage four, email can be used to determine which customers are no longer interested in your brand or doing business with it. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Hubspot

APRIL 1, 2020

This is why businesses need to invest in diversity and inclusion. If you're aiming to truly embrace your team's unique qualities in 2020, here are 25 stats to know about the state of workplace diversity, how it benefits companies, and where companies are still falling behind. 25 Stats About Diversity in the Workplace.

Stats 92

Stats Gartner Thought Leadership Click Rate 92

Optinmonster

NOVEMBER 27, 2019

eCommerce Abandonment Stats: Shopping Cart Abandonment. As you can see, these eCommerce stats show a steady increase in the popularity of online shopping—so much so that estimates say that consumers will make 95% of purchases online by 2040. In fact, 90 million small businesses use Facebook. Instagram eCommerce Statistics.

eCommerce 80

eCommerce Stats Statistics Amazon 80

Webbiquity

JUNE 16, 2015

Brands that use shortened URLs with a “vanity domain” experience an average increased click volume of 25% compared to long URLs or generic URL shorteners. Content shared on Thursdays has the longest “link lifespan” (people still clicking on those links several days later). Social Media Today ). Heidi Cohen ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

KoMarketing Associates

OCTOBER 15, 2019

In fact, keeping ad copy under 150 characters is recommended, with ads using a smaller character count seeing an 18% increase in engagement rate. . In fact, ads including interesting stats in ad copy are proven to earn a 37% higher CTR than ads without.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

Biznology

MAY 25, 2015

What’s true for race car drivers with NASCAR is true for businesses online with search engines. Why should businesses think about SEO like Ricky Bobby? Here are 31 stats on SEO that show what Ricky Bobby knows. #1 98% of all business to business relationships are traced back to a search on Google. source: Optimus).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Ranking 98

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. Webinars are the most common types of business-related video. Since 2016, the number of businesses using video content for marketing has increased by 41%. Currently, 86% of businesses utilize videos as a marketing tool. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

SalesIntel

NOVEMBER 24, 2021

Presently, most firms experience a high churn rate in sales and marketing plans like newsletters and promotional messages. In B2B, personalized messaging is an effective method to improve lead conversion rates. Intent data demand generation solutions can also be used to improve customer retention rates. Customer retention .

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Martech

MARCH 6, 2024

Some 90% of businesses are facing a shortage of AI professionals, according to a study by IBM’s Institute for Business Value. This isn’t just because AI is suddenly showing up in all facets of business. We built a sort of ChatGPT for insights, a generative business intelligence. Otherwise, the adoption rate was just low.

Marketing AI 101

Marketing AI Validation Training Template 101

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Hubspot

JULY 6, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

SocialPilot

JANUARY 14, 2024

Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. It mellows down the formal tone of the email and heightens the response rate by connecting with your followers. Discover more of such LinkedIn stats below. LinkedIn witnessed 15.4

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

Huptech Web

JANUARY 13, 2023

Google Ads Stats. Search Ads Stats. Display PPC Stats. Shopping PPC Stats. Mobile Ads Stats. Social Media Ads Stats. Snapchat Ad Stats. LinkedIn Ad Stats. TikTok Ad Stats. Amazon PPC Stats. Why Are Stats Even Important? Google Ads Stats. Search Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

ClickZ

JULY 4, 2020

Special focus on industry wise share of email marketing campaigns, region-wise email marketing stats, and the most read email content types. Region-wise email marketing stats. They found that the global email open rates increased at an average of 4.7% Regions with the highest open rates. average growth rate.

Marketing Budget 131

Marketing Budget Email Marketing Allocation Marketing & Strategy 131

SmartBug Media

DECEMBER 14, 2022

Email marketing is one of the most reliable ways for people and businesses to stay connected with one another. For businesses, it’s one of the most effective ways to generate revenue when considering that it generates $42 for every $1 spent—in other words, a whopping 4,200 percent ROI! percent open rate. Proof You Can See.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98