SendX

FEBRUARY 21, 2020

So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. How can you unlock its full potential and use it to grow your business? However, wanting to leverage B2B emails and knowing how to do it are two completely different things.

Email Marketing 204

Email Marketing B2B Marketing B2B Planning 204

Vision Edge Marketing

OCTOBER 25, 2022

Planning an integrated initiative comprised of email, press and influencer outreach, and advertising on LinkedIn to support the launch and adoption of a new product. . The weight of an arrow helps determine its speed, drop rate, and target penetration. Are Your Growth Strategies in Jeopardy of Missing the Target? Activities.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Only B2B

JUNE 9, 2021

The notion or process of finding the huge businesses or prospects has been the strategy since long because, it works! The idea of sending an email to the business can be daunting, especially for small companies. It can be nerve racking ,whether the email sent to business will consider your message or delete it into the bin.

Small Business Marketing 126

Small Business Marketing Email Marketing Planning Business 126

Lake One

JULY 1, 2020

LinkedIn is one of the popular social networks right now. With over 610 million users , it’s the epicenter of business networking and the perfect place for thought leadership. Here’s what you need to know to launch a LinkedIn account based marketing strategy. Why Use LinkedIn for Account Based Marketing.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Both email and social media marketing are promising channels to grow your business. Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners. What does this mean for businesses?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. In fact, two in three are open to connecting with a new vendor and three in four are ready to have a conversation with a new vendor on social media.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Optinmonster

JANUARY 29, 2024

Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Martech

JULY 11, 2022

HubSpot’s been busy, but we’re betting you’ve got vacation on your mind. iOS 15 really messed with open rates. iOS 15 really messed with open rates. Refined email open rate reporting (beta). The company is reporting the measure as Adjusted open rate. HubSpot wants you!

CMS Development 100

CMS Development Privacy Protection Open Rate Microsite 100

Launch Marketing

MAY 19, 2021

However, with so many businesses using email as a marketing tool, inboxes can be overloaded and many emails go unopened and unseen. Analyzing email metrics can help your business determine how well your emails are performing. Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR).

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Is what’s next worth clicking? LinkedIn ads.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Directive Agency

FEBRUARY 28, 2022

Oftentimes as paid media marketers, it’s easy to stick to LinkedIn’s platform reports and conduct business just on the ad side. Having said that, LinkedIn Ads usually perform the strongest for B2B lead generation and will be our focus for this piece. 4 Tips For Choosing The Right LinkedIn Ads Metric As Your KPI.

Paid Search Agency 52

Paid Search Agency Lead Ranking Linkedin Marketing Qualified Leads 52

Adobe Experience Cloud Blog

OCTOBER 16, 2020

The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. They talk like humans, not like businesses. The new marketers use natural language, not business language. Neither’s LinkedIn.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Thought Leadership Linkedin 174

Valasys

FEBRUARY 26, 2020

A report from Google on display ad benchmarks shows that targeted campaigns underperform, having a mediocre click-through rate of 0.09%. Account-Based advertising can help improve the click-through rate from the display ads as a broader audience is targeted.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

Lake One

AUGUST 25, 2023

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. It can also help businesses increase their sales by an average of 12%. The more personal you can make your content, the higher your open rates, click-through rates, and conversion rates will be.

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Huptech Web

DECEMBER 14, 2023

Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. of the clicks, versus 19.3% of the clicks, versus 19.3% Data еnablеs companies to analyze the impact of their efforts on customer satisfaction, identifying areas for improvement.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Hubspot

JULY 7, 2020

Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. Now that businesses have closed the books on Q2, we wanted to take a step back and assess where our customers are, four months later. What's worked, and what hasn't?

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Only B2B

JUNE 27, 2023

In the dynamic and highly competitive B2B landscape, the ability to set effective appointments holds the key to business growth and success. According to research, personalized emails have a 26% higher open rate and a 41% higher click-through rate compared to generic emails. A survey by Gong.io

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Tips Lead Scoring 62

SocialPilot

JANUARY 15, 2024

Webinars are the most common types of business-related video. Since 2016, the number of businesses using video content for marketing has increased by 41%. Currently, 86% of businesses utilize videos as a marketing tool. Majority ( 87% ) of videos related to the business are viewed from a desktop.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. Clearly, people care about what others have to say about businesses they’re considering. They’ll also gain valuable and memorable insights into your business strategies. It will help confirm that your business is the right choice for them. Source: BrightLocal.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Contently

DECEMBER 13, 2022

Conversion means different things to different businesses. Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. Email: Open rate, click-through rate.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. It typically contains email addresses, names, work titles, business details, and other pertinent information.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Litmus

JUNE 29, 2021

Yes, it’s true that opens are an imperfect metric that are distorted by image blocking, caching, and other factors, but they are consistent enough to be a highly useful signal of engagement, especially since open signals are up to 10 times more prevalent than click signals. For these businesses, opens aren’t a vanity metric.

Privacy Protection 87

Privacy Protection Privacy Open Rate Deliverability 87

ClearVoice

SEPTEMBER 4, 2020

Of all web searches in the United States, clicks on search ads occur less than 3 percent of the time. SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than 3 in 4 consumers use Google Maps when searching for nearby businesses. searchmarketing Click To Tweet.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Zoominfo

JANUARY 31, 2023

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. OK, let’s check the status of the cold email campaign you sent yesterday: 50% open rate, two responses.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Only B2B

AUGUST 21, 2023

This knowledge enables virtual prospecting efforts to be hyper-targeted and relevant, leading to higher engagement rates and more qualified leads ( Sales qualified or Marketing qualified ). This approach leads to higher response rates, more meaningful conversations, and a shorter sales cycle.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

xiQ

DECEMBER 15, 2021

To that effect, you need to equip your teams with smart tools and technology that can help them connect intelligently with their prospects and understand their business needs – now that charming prospects with plush wine-and-dine events are no longer possible. We can help you. Experience xiQ at xiQinc.com.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? 2020 has been a harsh one for businesses, but it hasn’t been all doom and gloom. Surprisingly, these animated videos evoke real emotions from your customers and leads — helping build a stronger bond between them and your business. Why Video Marketing.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. Here are four areas where your business can benefit from using personalization in your digital marketing. Guest post by Stefan Debois. Image credit: Autopilot. That should come as no surprise.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252