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Using AI-generated content? Meta says it must be labeled

illumin

Public backlash proved the necessity for businesses to distinguish between AI and human-created content. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Until these markings are mandatory, the social media giant is on its own.

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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Meet Ben Isaacson, Choozle’s Fractional Privacy Officer When navigating the amended CCPA and its expanded Regulations, it’s critical for businesses to be clear about all their data uses and vendor relationships, and take necessary steps to meet the Regulations’ prescriptions. Privacy policies must be transparent and instructive.

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New versions of ChatGPT and other AI martech releases this week

Martech

added AI to its headless CMS platform. is a new AI-powered programmatic ad platform. It has contextual targeting that analyzes web pages to increase the relevance of the ads. It has contextual targeting that analyzes web pages to increase the relevance of the ads. Business email address Subscribe Processing.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

The fact is that it’s very simple for someone to take first and third-party data, link it up and retarget consumers with ads. Robust data allows them to put their ads in front of people and create brand awareness, which helps sell products. The law imposes strict rules about how businesses disclose data collected from consumers.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. The strategic decisions are the big high-level decisions that link to business and financial objectives. Bart : Great for having you today, Marcel.

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10 social media monitoring tools to inform your campaigns

Sprout Social

Putting your social interactions into context can uncover how to do better business. Since social mentions are totally transparent, uncovering those mentions is largely a matter of having the right tools. ” With countless notifications and mentions for busy brands to sift through, it’s easy to get overwhelmed.

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Everything You Need to Know About Programmatic In-Housing

QuanticMind

But today, in a world of high consumer expectations and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.