Buzz Marketing for Technology

FEBRUARY 23, 2010

Note: Avaya sells mobile solutions to businesses so I feel its my role to live by example and demonstrate to our potential clients how this might work. Tags: Advertising Buzz Marketing Mobile. If you can hook them on the value of your content then its just a matter of getting them to agree to receive it in a new channel.

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. You can post your email address, use a WordPress contact form plugin , or incorporate an interactive business card (see the upper-right of this blog for an example) on your blog. Post on Google Buzz. Share this on Facebook.

Digg 100

Digg Blogger Broadcasting Buzz 100

Webbiquity

NOVEMBER 8, 2010

Now in its second year, the B2BTOTY award recognizes examples of the outstanding use of Twitter by B2B personalities, vendors, publishers, organizations and institutions. B2B Small to Mid-Sized Businesses (B2B SMB). • Business Schools. • B2B Business Journalists. • Business Schools. • B2B Business Journalists. •

Twitter 100

Twitter Digg SMB B2B 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Describe a most pivotal moment in your business, and ask others to share their story. Post on Google Buzz. How can you do that?

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

FEBRUARY 2, 2011

It just depends on your business goals. But I’m waiting to roll out some examples that demonstrate how they work. Please share the top 3 tools you couldn’t live without for doing business on the Web… Blog this on Blogger. Post on Google Buzz. Related posts: Your Business and the Web: Getting Better?

Tools 100

Tools Digg Blogger Work Management 100

Writing on the Web

MARCH 31, 2011

I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. I am giving you an example of this here. Post on Google Buzz. Blog Content: Are you personal… or all business? Business Blog Writing and Content Marketing: Come on, light my fire!

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

APRIL 7, 2011

The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. For example, there’s a difference between “Readable&# and “Understandable&# and both are important. Post on Google Buzz. Understandable.

Digg 100

Digg Content Buzz Blogger 100

Writing on the Web

MARCH 10, 2011

Go find a brilliant post by one of your favorite authors, say for example, one you can easily find on AllTop.com. Post on Google Buzz. Related posts: Blog Content: Are you personal… or all business? Use excerpts but add your own opinion and perspective. Blog this on Blogger. Subscribe to the comments for this post?

Digg 100

Digg Buzz Blogger Stats 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing isn’t a buzz word because marketing people just like new buzzes. Post on Google Buzz. What is it you’d like readers to do?

Buzz 100

Buzz Content Digg Rules 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

For Example – Avaya should be part of any Business Communications conversations on the web because that is what we do. Post on Google Buzz. PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Tweet This!

PR 100

PR Conversion Ning Digg 100

Writing on the Web

JUNE 9, 2011

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? Post on Google Buzz. I’m not saying that.

Digg 100

Digg Buzz Blogger Internet Marketing 100

Writing on the Web

SEPTEMBER 27, 2010

For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers. Here’s an excerpt and my interpretation of what this means for my own business: 1. You may be super busy because you’re good at what you do.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

SEPTEMBER 6, 2010

For example, content should be at least 350 words, keywords should be towards the beginning of descriptions and titles, the number of hyperlinks in the body are important, etc. For example, writing organically, that is, naturally for your readers, you may repeat your keyword many times. Post on Google Buzz. Tweet This!

Blogger 100

Blogger SEO Copywriting Digg 100

Webbiquity

FEBRUARY 4, 2011

How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? This will keep data junkies busy for a while. Post on Google Buzz. Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? Share this on Bebo. Share this on Mixx.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. A deeply personal story (a tragedy, a rags-to-riches example). The closer you can remain to authentic examples, the more your stories will resonate with people.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. Let’s take life insurance, for example. Post on Google Buzz. No, not really.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 13, 2010

Example: public speaking. Many small business owners and entrepreneurs including many of my clients love getting the chance to get up and speak. You’ve got to deliver a speech yourself in order to represent your business and get clients. Post on Google Buzz. If you stop trying, you’ll walk away with nothing.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

DECEMBER 1, 2010

By setting up an effective profile, you can offer a range of professional information that will enable prospective clients to quickly learn about you – and hopefully do business with you. In fact, if your law firm changes its name – due to a loss or gain of a partner, for example – remember to change the firm name throughout your profile.).

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

APRIL 28, 2011

For example, as a former executive coach and psychologist, I write for other coaches and consultants who are too busy with clients to write their own newsletters and blogs. While this has created a good business for me, doing what I love, I don’t see many people using other people’s content for optimal results.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

JUNE 15, 2010

Another few days later I got my business partner Yael K. And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here. Post on Google Buzz. Thus I didn’t join. Grind this!

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

APRIL 18, 2011

You have to find what works for you in your business, with your target audience. But if you’re a busy professional, unless you have staff, you don’t have time for everything. Context: What I mean by providing context is that you need to connect the dots from your content to your business. Post on Google Buzz.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Webbiquity

JULY 6, 2010

At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. How to Write an Effective Business Blog. For example, brands no longer control their messages—their customers do. Post on Google Buzz. Five Big Shifts in Social Media Marketing.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

SEPTEMBER 22, 2010

You will have to weave in social proof, statements from satisfied users, or examples and case studies. Post on Google Buzz. Tags: Content Marketing On Writing Better Online Marketing Writing for the Web blog content blog writing business blogging content marketing with blogs writing on the web. Blog this on Blogger.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

SEPTEMBER 29, 2010

According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Post on Google Buzz. What the heck is engaging content ? Are you doing that enough in the content you publish for your target audience? Blog this on Blogger. Email this via Gmail.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO).

SEO 100

SEO Digg Consulting Social Networks 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? For small business professionals. Post on Google Buzz.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

JULY 27, 2010

Formatting: Not enough links to sources, no references to other posts on the topic, not even links to your own website and to your products and services (you are in business, ya remember?). I’ve taught the solutions many times, for example, I’ve packaged them in my Time-Saving Tips for Blogging program. Post on Google Buzz.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

APRIL 13, 2011

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Know your customers : I know content marketing for professionals and small businesses. ET on content marketing for coaches and other small business professionals.

Rules 100

Rules Content Digg Press 100

Writing on the Web

AUGUST 10, 2010

For example, a reader might jolt up in their chair and think, “Oh dear, this could happen to me…&# Like watching a car accident, we’re drawn into a story that is full of danger or fear. And I believe that will help your writing, and ultimately your business success. Post on Google Buzz. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). Social media marketing relationships are different, to be sure, as they are fundamentally about business.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

NOVEMBER 2, 2010

Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

OCTOBER 12, 2010

All the trend data shows that people prefer doing business with authentic brands and authentic professionals. I’m still thinking about this, and trying to see examples in real life where I do it and when I don’t do it. Post on Google Buzz. Sure, marketing is vastly improved when it sounds authentic. Tweet This!

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? There’s no greater example than Happy Hour in bars: show up at a certain time, you get rewarded. Think about your business and how you could include an appointment dynamic to urge responses. Post on Google Buzz. A lot, apparently.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

JANUARY 14, 2011

Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? Post on Google Buzz. Tweet This!

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

SEPTEMBER 24, 2010

Here’s another example of how this works. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs. This 15 page report is free (a feature) and provides many tips for small business owners how to blog successfully. Post on Google Buzz. Blog this on Blogger.

Content 100

Content Digg Custom Publishing Buzz 100

Webbiquity

AUGUST 9, 2010

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Writing on the Web

DECEMBER 3, 2010

Here are ten ways you can use FB to build your email list and increase your online business income. Some examples of ways that work to do this are: Include in a status update along with some cleverly written text. AnnaLaura Brown is a home business owner and social media trainer. Post on Google Buzz. or networked blogs.

Facebook 100

Facebook Ad Building Tools Autoresponders 100