16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? As noted below, just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business. But apparently not. Meghan M.
10 Ways to Generate More Leads from Your Business Blog
SEPTEMBER 23, 2015
If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog.
5 Uses for Your Business Blog
Writing on the Web
MARCH 28, 2012
Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. Web Traffic.
Five Ways to Draw Traffic to a Blog Post
MARCH 22, 2016
As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Here are five methods you can use to get your blog posts more exposure amongst your audience and beyond.
4 Tips to Attract More Readers to Your Business Blog
Writing on the Web
SEPTEMBER 4, 2013
How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. But coming up with a successful blog can be a tough job.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search? Emulate the best corporate blogs?
What Is Business Blogging? [FAQs]
AUGUST 13, 2013
We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". For instance, business blogging. What''s the difference between regular blogging and business blogging? But I''ll keep it short. :-) And if you''re currently employed as a full-time business blogger, maybe bookmark this for future family gatherings.
No Time to Maintain a Business Blog? Use LinkedIn Instead
SEPTEMBER 29, 2015
Creating and maintaining a blog is time-consuming , which is why many business owners give up on it. If you don’t want to take the time to set up and contribute to a full-fledged blog, consider writing a few posts each month on your LinkedIn page. LinkedIn has a blog-like publishing feature that allows you to post content that is attached to your profile.
11 Ways to Get More Traffic to Your Business Blog Using Pinterest
NOVEMBER 25, 2014
If you are not using Pinterest to drive traffic to your blog, you are missing out on a potential gold mine. While search traffic has slipped in recent years, social referrals (namely Facebook, Pinterest, StumbleUppon, etc.) Julia has been featured on MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. Twitter | Facebook | LinkedIn | Pinterest | 11 Ways to Get More Traffic to Your Business Blog Using Pinterest by Julia Campbell - Maximize Social Business. have more than doubled and continue to grow.
How to Get More Blog Traffic – Real World Data
AUGUST 23, 2011
Every blogger wants more traffic. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. How to get it?
20 Killer Facts About Business Blogging
JANUARY 10, 2014
About two-thirds of marketers say their company blog is “critical” or “important” to their business. Part of the reason is that blogs are a great way to engage your visitors. ( U.addresstwo ) Still not sure whether you need to have a blog? Here are 20 stunning facts about business blogging that will make you think differently.
Is Blogging Right for my Business? The Benefits of a Business Blog
OCTOBER 28, 2011
The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Are my audiences really interested in my thoughts? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Give me some reasons how a blog on my site can contribute to lead generation and business growth”. blog is a wonderful tool. blog. 2.
Megaposts vs. Themed Blog Series – Which Draw More Traffic?
SEPTEMBER 8, 2015
Or do busy professionals really prefer “content snacking” to a big sit-down meal of information? If your goal is short-term shares and traffic, there’s no question megaposts drive more activity than individual, shorter themed posts—but the themed series generates more shares and traffic as a group. People may click on them. And they definitely share them.
How to REALLY Increase B2B Blog Traffic
PWB Marketing Blog
AUGUST 31, 2011
Good content isn’t enough for a blog. You also need traffic. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. If the saying, “Content is king” is true, then traffic is queen. Great content and consistent traffic are the backbone for creating a viable blog. Explode Your B2B Blog Traffic.
35 Killer Blog Post Ideas for an Awesome Business Blog
OCTOBER 9, 2013
To build an awesome business blog, regular updates and original quality content are unquestionable. How do you come with content so magnetic it will both draw traffic and spark interest of prospects and clients to be shared everywhere online? Whether you are a family business or a group of enthusiasts, make your history your competitive advantage. Blogging Why Us.
Connect Your Blog to Facebook Automatically
Writing on the Web
FEBRUARY 18, 2011
Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook. Facebook. 1. Use the networked blogs application. Blog this on Blogger. Yikes!
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
What are the top barriers to adopting social business practices? Blogging Stats. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Each month, 329 million people read blogs. 37% of marketers say blogs are the most valuable content type for marketing. 17% of marketers plan to increase blogging efforts this year.
Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
Writing on the Web
SEPTEMBER 26, 2012
The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature.
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? How can you generate more organic search traffic? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so.
Secrets of Busy Bloggers: 4 Social Media Time Savers
Writing on the Web
FEBRUARY 11, 2015
Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. must be doing something right: these tips have resulted in new clients directly from Twitter , Facebook and LinkedIn. 1. Join the conversations on Twitter.
Scheduling Your Business Blog: How Often to Blog and the Best Times to Publish
APRIL 4, 2013
If you’re trying to create an editorial calendar to keep your business blogging on schedule, there are two tricky things you need to master: coming up with new content ideas and figuring out how often to blog. Blogging Frequency Best Practices. Figuring Out How Often to Blog. These two factors are the biggest considerations in figuring out how often to blog.
9 Must-Have Basic Business Blog Features
B2B Marketing Traction
JANUARY 19, 2012
If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. Basic Blog Features. Here are nine basic features you need in your blog (plus three options): A blog name (the more creative, the better!).
How Blog Readers Find You – A Diagram
Writing on the Web
NOVEMBER 14, 2012
I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? It’s not likely they go online looking for you, your business or your blog. I’m not saying that.
10 Common Business Blogging Questions Answered
DECEMBER 10, 2010
Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. How do you drive traffic to your blog? What are some blogs that do it right?
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. – Blogs (62%). Want to know more?
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Despite growing interest in the concept of social business , less than 20% of U.S. Conductor Blog ). eMarketer ).
Social Media for Busy Business Bloggers
Writing on the Web
JULY 4, 2012
With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Facebook tops Google for weekly traffic in the U.S. It’s the numbers. Over 25% of U.S.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Search engine optimization (SEO). Leads.
Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
SEPTEMBER 1, 2015
Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts. Here’s a real life example of one of HubSpot’s compounding blog posts.
6 Tips for Encouraging Your Team to Blog
JUNE 29, 2016
However, some employees might avoid blogging because they doubt their own writing skills, aren’t sure what to write about, or simply don’t have the time. You can show your team that contributing to the company blog doesn’t have to be a daunting task. Their blog material can come from old projects they have completed or a bit of industry news they find interesting.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” Digital Buzz Blog ).
Twitter: the little bird that grew up strong
Writing on the Web
JUNE 15, 2010
Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now. I thought to myself: Why should they care about this and why should I join the site? Another few days later I got my business partner Yael K. Her main blog is at [link].
B2B Lead Generation Using a Business Blog
Industrial Marketing Today
SEPTEMBER 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. How do you drive more traffic? Thanks for the post.
Optimizing Your WordPress Business Blog
Industrial Marketing Today
AUGUST 10, 2010
However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. An invisible blog doesn’t draw a crowd and neither will you have the opportunity to engage with them. Resources
30 Awesome Blogging Guides, Tips and Resources
MAY 14, 2013
Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.
How to Promote Blog Posts: 200+ Ideas from Eight Experts
FEBRUARY 17, 2014
Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Which blog post promotion tactics are most effective? Is it still worthwhile to get listed in blog directories, and if so, which ones?
Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
JULY 15, 2013
Over 2 million blog posts are published to the web each day. Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic. In order to help you turn your business blog into an authoritative website, we’ve curated content promotion ideas to boost your strategy: 1.
Checklist: How to Start a Business Blog
JULY 23, 2010
People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Give your readers something to chew on – A blog post should be 400-600 words on average.
What Exactly Do You Do?
NOVEMBER 17, 2015
common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. And thanks as always for reading the Webbiquity blog. “So—what exactly do you do?” click to enlarge). It happens.
A Breakdown of All Your Website's Traffic Sources (What Means What?)
JANUARY 2, 2013
The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. But it occurred to me -- if you don't even know what all those channels mean or how they're bucketed as traffic sources to your website -- it's probably pretty hard for you to start that self-evaluation. sometimes. Great.
How to Lure Readers to Your Blog from Social Media
Writing on the Web
OCTOBER 15, 2014
from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts. I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. You’ll need to catch their attention right away.
Why Blog? The Benefits of Blogging for Business and Marketing
SEPTEMBER 30, 2015
I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. For even more reasons why you should blog for business and marketing -- and how to get started -- download our free ebook here. Sure it was.
How to Make B2B Content Curation a Win-Win [Podcast]
JANUARY 28, 2016
What role should content aggregation play in your B2B blogging strategy? discuss how content curation has helped B2B companies I’ve worked with generate business results, as well as some of the personal value I’ve received from content aggregation and blogging, such as connecting with expert WordPress designers like Alice Elliott (a.k.a.