NuSpark Consulting

SEPTEMBER 28, 2014

Comics are especially effective if you’re focusing on business to business marketing. With an industry-related top 10 list, you can easily boost your business to business content marketing efforts. . Who better to appreciate your jokes than people familiar with the industry? Interview industry experts.

Lead Generation 100

Lead Generation Content Marketing Generation Leads 100

KEO Marketing

JULY 31, 2017

Technology companies can accomplish their specific needs and goals by pursuing these best practices: Create Compelling Content: If you are a business to business (B2B) technology company, create case studies, webinars, and white papers that demonstrate your experience and thought leadership.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. ?SEM for B2B is a different space than consumer marketing.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

KEO Marketing

JULY 13, 2017

Business to customer and business to business companies are realizing the benefits of digitally connecting with their audiences. Conduct a Google search of the company’s leaders and see if they guest blog on popular industry websites as well as have large followings on social media.

Paid Search Agency 48

Paid Search Agency Companies Planning Advertising Agencies 48

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. This can be done by hand, using Google Analytics, or more easily by using any number of services that enable IP address look-up. Like this post?

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. The search for office printers isn’t very specific so Google offers additional keywords to look for. How will businesses know about that great white paper you spent days working on if you don’t promote it everywhere?

SEO 121

SEO Top of Funnel Buyer Personas B2B 121

Litmus

MAY 18, 2020

Jason Rodriguez: We use a variety of tools, but the most important ones are an internal dashboard that pulls in metrics from our ESP, Google Analytics, and a few other places. You need to understand which metrics are key to your business. And it absolutely varies from business to business. Net new leads.

Webinar Metrics 47

Webinar Metrics Email Marketing Planning Budget Programs 47

Industrial Marketing Today

AUGUST 3, 2010

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

KEO Marketing

OCTOBER 21, 2015

At the same time, you will also enjoy additional SEO benefits because Google favors relevant, high-value content. This is especially true in the business-to-business sector, where one-on-one interactions and long-term relationships are vital to establishing trust with customers. You shouldn’t aim to be all things to all people.

Paid Search Agency 48

Paid Search Agency Long Tail Marketing Advertising Agencies B2B 48

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. The following marketing strategies have been found effective in enabling you to find the customers you need as well stimulate business growth. . Invitations to exclusive webinars.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). First focus on driving a critical mass of interested traffic by making sure prospects can find your business blog. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Hmmm…not very satisfying.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. As a business-to-business company, you want to be seen as an expert on a certain topic, the provider of the best product in the market, or highly experienced in a certain service area. And also like a white paper, you can break it down into smaller content.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. This white paper aims to change that perception of them.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. The same holds true for video white papers. I have even read statistics where Facebook is now drawing more visitors than Google.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 31, 2010

Here’s my description tag from the same post (NOTE: it is not the default first paragraph): Don’t go crazy stuffing keywords in your page’s keywords tag because Google does not use the keywords Meta tag in page ranking. See a video from Matt Cutts on Google official position on using keywords meta tag ). Here less is better.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

Or do you want them to download a white paper? Optimize your business blog: There are thousands of blogs on the Internet. If you use WordPress for your business blog, you need to download two very useful plugins. The first one is All in One SEO Pack and the second one is Google XML Sitemaps. Lead them to it.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

AUGUST 24, 2009

Google is not the only source of content ideas. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Bottom line – better content comes from better research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Hinge Marketing

JANUARY 15, 2014

Content marketers in business-to-business industries have jumped on the infographic bandwagon over the last few years. They have become widely used, very popular, and you can find an endless stream when searching Google, Twitter, Pinterest and other online sources. It must have a flow similar to a 5th grade school paper.

B2B Marketing 48

B2B Marketing B2B Paid Search Agency Sales Qualified Leads 48

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. This white paper aims to change that perception of them.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

MLT Creative

JUNE 2, 2010

We were pretty enthusiastic about a recent campaign that leveraged a wealth of quality content - white papers, podcasts, case studies - and used both inbound and outbound channels to get in front of the right prospects. Within our discussion, an art director asked if we all agreed that the campaign followed "best practices."

Practices 40

Practices B2B Thought Leadership Thought Leadership Best Practices 40

ClearVoice

OCTOBER 27, 2023

Search engine optimization (SEO) has become a vital cornerstone for B2B (business-to-business) marketing strategies. Businesses are often looking for long-term partnerships, and the SEO strategy needs to support this extended buying process. This may sometimes involve focusing on a particular buyer in the business.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Marketing Insider Group

OCTOBER 28, 2019

Customer skepticism is even more prevalent in the business-to-business (B2B) sector. After all, a company must ensure that each purchase will provide revenue-building value—or it will soon go out of business. As a result, this casual-oriented business owner produced formal, third-person content that few people read.

Marketing & Strategy 233

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 233

Unbounce

JULY 2, 2019

Gain Credibility with White Papers and Case Studies. While white papers and case studies are one type of classical passive content, they deserve special attention in SaaS marketing. White papers. In terms of SaaS marketing, a white paper represents a theory behind your product or technology. Format and style.

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. On average, Google receives more than 77,000 searches per second. About 90% of website pages acquire zero organic traffic from Google. Roughly 12% of search queries have a highlighted Snippet box in their Google search results. Think with Google ).

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Only B2B

DECEMBER 16, 2022

Writing is often the first step in creating content, whether it’s a blog post, a white paper, a case study, or a lengthy eBook. Google is the most popular search engine, so it’s safe to assume that’s where most of your marketing dollars will go. To some extent, Google emphasizes ad quality above bid amount.

Lead Generation 118

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 118

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. 71% of B2B buyers begin their research with a Google search. Here are three good ways to find highly relevant keywords for your business.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more. Thanks for highlighting it. Marlene Fales, Owner PSS Communications Inc.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

ClearVoice

MARCH 19, 2020

Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. 2 white papers (one every 6 months). 2 white papers (one every 6 months).

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hinge Marketing

SEPTEMBER 29, 2022

While blog posts are critical to content marketing, there are many other formats content can take, including videos, speeches, books and ebooks, webinars, courses, articles, white papers, guides, kits and e-newsletters. One challenge is how to get a bunch of busy experts to sit down and do the writing. Social Media.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

SmartBug Media

NOVEMBER 18, 2022

B2B (Business to Business) These are businesses that sell products or services to other businesses. Google Google is increasingly clutch when it comes to inbound marketing. Check out Google’s GA4 Certification. This landing page houses your gated content, such as a guide or white paper.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

ClearVoice

JUNE 21, 2022

Google, together with most search engines, consider the backlink profile of a page to determine if they are rank-worthy. 2 white papers (one every 6 months). 2 white papers (one every 6 months). Do your consumers thrive on YouTube tutorials rather than white papers? For keyword rankings. Ongoing SERP reporting.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Hubspot

MAY 5, 2011

And what that means a lot of times is that they have a Google Alert set up for their brand name. First and foremost, companies need to know why they're utilizing social media, how it fits into the company's business objectives, and what behaviors can be measured to see if that's true. Listening to the Social Conversation. "I

Social Media 28

Social Media Training Paid Search Agency RSS 28

Sprout Social

NOVEMBER 30, 2020

Meanwhile, on-site translation services like Google Translate can go a long way to empower companies selling digital products to go global. For example, it’s well-documented that many Western companies have totally failed to expand into China despite seemingly endless opportunities to do so on paper.

Work Management 96

Work Management Marketing Management Paid Search Agency Cross-Selling 96