ViewPoint

JANUARY 24, 2012

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. What is a business-to-business marketer to do with all that? Manufacturing firms don't watch YouTube! Do B2B marketers not sell to the "Business Consumer?" Logistics companies aren't on Twitter. People are.

P2P 120

P2P B2B Youtube Social Media 120

Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. It’s important to remember though, your YouTube video will not necessarily play right inside an email. Videos are super engaging. Promotional Newsletter Ideas. That’s a wrap!

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

KoMarketing Associates

MARCH 6, 2013

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

Marketing Insider Group

JANUARY 27, 2020

That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies. If they’re mostly on Pinterest but your main focus has been Facebook, you need to pour more effort into optimizing your Pinterest posts. Look at their demographics and where they hang out on social media.

Startups 333

Startups Marketing & Strategy Marketing Strategy Content Marketing 333

Vidyard

JUNE 8, 2020

KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award in the category of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalized holiday video. . Facebook: /TellyAwards . YouTube: /TellyAwards .

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Connect with Sam: Linkedin | Website | Twitter | Facebook. He is the owner of Only-B2B, a business to business lead generation company based in San Francisco with operational offices in India. Two words: Gated content!

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

ClickZ

APRIL 16, 2020

Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. Major companies like Apple, Microsoft, Facebook, and Amazon are already using AR in their business processes. It could be through eMail, Facebook, Phone, etc. Use AR for B2B.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

BenchmarkONE

SEPTEMBER 5, 2019

Through the Google Ads platform, you can create pay-per-click and pay-per-impression ads for Google searches, display ads on websites, video ads on YouTube, and even email-like ads on Gmail. Facebook Ads. Facebook is the third most used website in the United States. So, who can use Facebook for ads? per click and $18.68

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

FMG Suite

SEPTEMBER 13, 2022

As the Chief Evangelist of FMG, Samantha Russell helps thousands of financial advisors grow their businesses through marketing tips, strategies and data shared across multiple social media channels, including Facebook, Twitter, LinkedIn and YouTube. “By

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Vidyard

JUNE 8, 2020

Find The Telly Awards Online: Website: www.TellyAwards.com Facebook: /TellyAwards Twitter: @TellyAwards Instagram: @TellyAwards YouTube: /TellyAwards The landing page for our 2019 Holiday Video Campaign.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Optinmonster

DECEMBER 21, 2023

Social media platforms like Facebook and Twitter have millions of daily users. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%)

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Circle Studio

MARCH 8, 2018

And it’s generally assumed that a firm will have a presence on platforms like LinkedIn and Facebook. And while amateur photos snapped with an iPhone may be great for blog articles or sharing on Facebook, they’re not likely high enough quality to be used for “hero” shots or project case studies. YouTube branded video embeds.

Advertising Agencies 83

Advertising Agencies Marketing Websites Ideal Customer Profiles Press 83

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

SocialPilot

JANUARY 14, 2024

Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. There are over 10k business-to-business software product pages on LinkedIn. Including the links in a post can drive twice the engagement than a post without it on LinkedIn.

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

Sprout Social

JANUARY 16, 2020

This humorous and unconventional video ad eventually racked up tens of millions of views on YouTube and quickly made the rounds on the likes of Facebook and Twitter at the time: In a matter of months, subscriptions and overall interest in DSC spiked as highlighted by Google Trends. What do most viral marketing campaigns have in common?

Viral Marketing 104

Viral Marketing Work Management Planning Paid Search Agency 104

Webbiquity

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

SpotMe Blog

JUNE 2, 2021

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. Increased engagement boosts the video’s results in YouTube’s algorithm, making it reach more people.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Exo B2B

FEBRUARY 26, 2019

In-house video production of vlogs, hosted on video platforms like YouTube, or live-streamed are all the rage in companies. I publish a new episode everyday on the GaryVee Video Experience , which is distributed on my YouTube channel , Facebook Watch Page , and IGTV.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Moz

APRIL 2, 2020

And all of that spending, right, that consumer spending affects business-to-business spending as well. It leads to cost cutting by businesses because they know there's not as much demand. Not to take a big whack to, "Oh, let's just look at all of our Google and Facebook ad spending and cut it out entirely." cost-cutting

Paid Search Agency 82

Paid Search Agency Planning Advertising Agencies Terms and Conditions 82

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. These ads are shown as pre-roll ads before YouTube videos.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage. So what’s a marketer to do?

Social Media 120

Social Media Media Work Management Marketing Management 120

Webbiquity

APRIL 27, 2010

Social Media Means (Business-to) Business… Nearly 74% of marketers who have been using social media for at least two years report that it has helped them close new sales. …But Facebook Means Consumer Marketing. Facebook – 87%. Again, it isn’t clear what all gets lumped into this category.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. The following marketing strategies have been found effective in enabling you to find the customers you need as well stimulate business growth. . Don’t focus on just one social media site.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Business-to-business (B2B) advertising refers to any advertising activities created to target a business audience. Facebook ads. It has been updated for relevancy and accuracy.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Content Standard

MARCH 25, 2015

Smartphone usage has never been higher, but business-to-business marketers are still failing to get their B2B mobile marketing efforts off the ground. The top apps utilized by these mobile users are all channels B2B marketers could leverage, including Facebook, YouTube, Instagram, and Twitter.

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning B2B 40

B2B Marketing Insights - WE

APRIL 27, 2018

A fresh, user-friendly & responsive website should be just as important in the business to business environment as it is the business to customer territory. In terms of messaging, there’s incredible potential in the business to business marketing world to better connect companies with their customers.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

Content Standard

NOVEMBER 11, 2014

The problem is that most business-to-business videos tend to be product-centric, writes B2B video expert Bruce McKenzie on MarketingProfs. Thanks to Facebook’s autoplay feature, more people are watching videos than ever. “Buyers want information, not infomercials,” McKenzie says on the blog. million words.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Webbiquity

JULY 23, 2013

Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year. Social media.

Link Building 100

Link Building Advertising Agencies Ad Building SEO 100

EMagine B2B Blog

AUGUST 4, 2014

There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads. In fact, images make up 93% of the most engaging posts on Facebook. A Multi- Network Effort.

Social Media 40

Social Media Traffic Tactics Media 40

LEADership

JULY 16, 2013

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. BONUS (FUNNY) QUOTE: “ I hear YouTube, Twitter and Facebook are merging to form a super Social Media site – YouTwitFace. ” – Conan O’Brien, The Tonight Show. Don’t engage in ‘premature solicitation’.

Social Media 40

Social Media B2B Thought Leadership Media B2B 40

Convince & Convert

APRIL 13, 2011

He has been conducting monthly social media training programs since 2006 and works as an independent online communications consultant to businesses, the US Military, government agencies and nonprofits. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer.

Social Media 131

Social Media Lead Scoring Lead Ranking Work Management 131

ClearVoice

NOVEMBER 2, 2018

The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. Conference sessions run the gamut of video tips for family vloggers to YouTube ad strategies. Date: July 15-17, 2018. Location: Seattle, Washington.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Optinmonster

FEBRUARY 5, 2020

They also create push notifications, interact on Facebook messenger , and chat via WhatsApp. You can build landing pages , track your Facebook ads , and target your banner ads to the right people at the right time. When it comes to finding a comprehensive marketing automation tool for small businesses, we highly recommend Sendinblue.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. Social media is capable of so much more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. He is the Founder & President of Tiecas, Inc. –

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60