Smashmouth Marketing

NOVEMBER 2, 2010

Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Tony Zambito

SEPTEMBER 6, 2016

This is especially crucial as organizations continue to evolve in transforming their business model from product-centric to customer-centric models. Suitable for classification of groups that can represent the buyers of specific types of products, services, and integrated solutions. Customer Segmentation.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

ViewPoint

DECEMBER 17, 2013

Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Technology usage “intensity” score, by product (HG Data). Self-identifying keywords used on the company website (ALC).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Tony Zambito

JANUARY 3, 2016

Nearly 60% indicated they were frustrated their buyer personas were based on typical product management and sales intelligence factors and did not result in the expected deeper understanding – this is the same result from the previous year.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Tony Zambito

JUNE 26, 2016

A given in the new reality of digital marketing today is the overwhelming production of content. This ability allowed them to connect on a new level with customers, as well as, speak to the communities (audience) as a whole on how they were all affected by these scenarios. Avoid Content Overload With Quality Versus Quantity.

Buyer Personas 104

Buyer Personas Research B2B Fulfillment 104

Tony Zambito

JUNE 5, 2016

Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions. These findings are consistent with others over the years. This 80/20 correlation is not a surprising revelation. goes towards the 20% of decisions based on offerings and price.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Customer Experience Matrix

OCTOBER 15, 2010

I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

Tony Zambito

MARCH 6, 2016

Often, there is a tendency to have tunnel vision that the buyer’s decision respective to an organization’s products or services is the only one they are focusing in on. Myth 3: Buyers make buying decisions independently and mutually exclusive from other situations and decisions. This can apply to buying teams as well.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B B2B Sales 100

Tony Zambito

FEBRUARY 28, 2016

To buyers, a marketer’s view of a stage-by-stage journey amounts to “selling” to them. And, not too surprisingly, continues to be viewed as product-centric. In the case of the organization producing content to align to a perceived 7 stage buyer’s journey, it means a good portion of their content creations are going unused.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Tony Zambito

DECEMBER 13, 2015

Content Deluge Is Counter-Productive. And, guard against applying such a perspective generally across all customers. People, as buyers, do not always make decisions in rational and literal ways.

Buyer Personas 100

Buyer Personas Lead Ranking B2B Sales Research 100

Tony Zambito

NOVEMBER 8, 2015

Including add-on of newer products and services. The repeat purchase experience, thus, ending up leaving a very sour taste in the mouths of existing customers. Organizations today can take a similar approach to mapping out the repeat buying experience. The correlation between repeat buying experience and customer retention is strong.

Buy 100

Buy Buyer Personas Acquisitions Correlation 100

Tony Zambito

OCTOBER 26, 2015

These two are: CEOs and CMOs have a growing concern about the relevancy of their products and services in the digital economy. There are two additional concerns CEOs are finding of increasing importance to the growth, as well as, survival in competitive environs. Redefining The Meaning Of Buyer Understanding.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

NOVEMBER 1, 2015

Buyer personas are thought of as a tool specific only to new endeavors in content marketing, campaigns, and product launches. The much-needed holistic and goal-directed emphasis is lost. Do not box-in buyer persona development to specific campaigns : This is a common mistake I see often.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Stop thinking business-to-business or business-to-consumers and realize that your buyers are people just like you. Whether they’re shopping for business software or a washing machine, they don’t want to interact with a robot. One of the most impactful ways? Why is this so effective? Go Virtual.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

MarketJoy

JUNE 25, 2018

Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. Strategies to Transform “Outbound Marketing” Big Time.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Online Marketing Institute

FEBRUARY 22, 2011

However a drastic decrease in price, an increase in memory and more productivity enhancing applications will be necessary to make this equipment more realistic and justifiable for B-to-B business use. And, how soon will they really be adopted by business. The big question is whether these devices are taking the place of laptops?

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

PureB2B

MAY 30, 2022

The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. You need to comply with both of the regulations in your B2B sales and marketing. B2B data gets used every day in large organizations who use outbound sales to grow.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. You need to comply with both of the regulations in your B2B sales and marketing. The ICO’s article on the rules around business to business marketing, the GDPR and PECR.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

B2B Digital Marketer

OCTOBER 13, 2020

From his early years of leading street-ball leagues with peers in his Long Island neighborhood to a host of other entrepreneurial pursuits as a young man, this talent to identify the needs of customers and engage them in solutions shaped the contribution he now extends to international business-to-business (B2B) leaders across all industries.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. . B2B_Chat – # B2BChat – Weekly Twitter chat for B2B marketers – 8 p.m.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. email campaigns per week, up from 15.4

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

MLT Creative

MAY 27, 2011

As a follow-up, the leads were given an opportunity to download an industry-specific ezine and placed into a lead-nurturing campaign that would offer content geared towards educating prospects rather than hammering them with product features. 277 unique form submissions. 209 (75%) unique form submissions are true leads/prospects.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

MLT Creative

SEPTEMBER 22, 2011

As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

Stevens & Tate

DECEMBER 27, 2022

How you market your brand depends greatly on who your audience is, which is why b2c (business to consumer) and b2b ( business to business ) marketing are very different strategies. As such, your email marketing strategy is going to depend heavily on whether or not you’re marketing b2b or b2c.

Email Marketing 118

Email Marketing B2B Marketing Buying Cycle Planning 118

B2B Digital Marketer

AUGUST 25, 2020

Majority of businesses take pride in their product and technology, but no matter how advanced it gets, if it doesn’t solve the customer’s problems then it doesn’t matter at all. 01:47 – Linda’s background in B2B Digital Marketing. 03:17 – The disconnect between marketing and sales.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

PureB2B

MAY 30, 2022

You can get your product in front of more decision makers at more companies and win more accounts as a result. Read on to learn more about the strategies and tactics that will take your marketing to the next level. Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

SalesIntel

JUNE 29, 2022

No matter what your product or service is, you need to market it to potential customers to generate sales. When it comes to B2B marketing, there are many promotional options available, each with its own set of pros and cons. Marketing to B2B: A Quick Overview. However, not all of them will be effective in B2B marketing.

Promotion 52

Promotion B2B Marketing Advertising Agencies Budget Programs 52

Tony Zambito

OCTOBER 9, 2015

What is important to point out, as Forrester does, is the usual profiling of buyers involving the gathering of business and sales intelligence is simply not working nor can you build an effective messaging framework from such. As the consistent percentage of 70% of buyers trashing content edifies. Buyer personas can be helpful in this manner.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

B2B Digital Marketer

SEPTEMBER 22, 2020

Um, and in being able to incorporate that into the business to business, uh, digital marketing, interactive marketing, and ultimately sales activities and customer retention activities is really vital, is really vital. And I say solution rather than product, because they’re two very, very different things.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52

Content Standard

JULY 19, 2019

Travel : all frequent travelers, business travelers, casino vacations, commuters, cruises, currently traveling, family vacations, frequent international travelers, frequent flyers, leisure travelers, personal travelers, returned from trip (one week or two weeks ago), timeshares, used travel app (two weeks or one month ago). Media : radio, TV.

Paid Social Agency 77

Paid Social Agency Facebook Marketing & Strategy Mobile Advertising 77

Convert

FEBRUARY 8, 2022

The ePrivacy Regulation (ePR) is an upcoming privacy law to transform rules around cookie consent, direct marketing, and business-to-business (B2B) communications. Product User Data. Episerver has made GDPR compliance an everyday priority in both product development and managed services globally.

Privacy 52

Privacy Optimization Work Management Marketing Management 52

B2B Digital Marketer

AUGUST 31, 2020

So that’s business to business, right. Um, they’ll reach out to us and usually they reach out to us, uh, for one of two reasons, one they’re in panic mode because they’re not able to generate enough business. So we’re not trying to sell your product. And that’s all we can ask for.

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. May 26, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

FEBRUARY 23, 2012

Partnership with American Express, apparently 10,000 small businesses who are American Express cardholders are going to be invited to participate in this expanded beta in the next few weeks, to really turn over the keys to the Twitter ad system. You guys have some experience running Twitter ads at Argyle Social, do you not? Eric : We do.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84