Litmus

MAY 18, 2020

In this webinar, we walked through how you can leverage the power of an email first approach to bring out the most strategic part of your team. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! And it absolutely varies from business to business.

Webinar Metrics 48

Webinar Metrics Email Marketing Planning Budget Programs 48

Sharpspring

FEBRUARY 10, 2022

Good marketers know that not every strategy is created equal. Sure, many strategies are effective across industries, such as social media and email marketing. But marketers still need to understand their audience and which strategies work for them. Marketing Language and Content.

Sales Management 84

Sales Management Marketing Automation Services Webinar Metrics B2B Marketing 84

Marketing Insider Group

MARCH 9, 2020

Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Whatever your situation, it’s always wise to minimize content creation costs. Repurpose top-performing content. Engagement.

Marketing Budget Creation 260

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 260

Valasys

FEBRUARY 13, 2024

It’s no longer just about employing traditional marketing tactics; it’s about adopting strategic approaches that fuel sustainable growth and propel your business forward in the dynamic marketplace. B2B Growth Marketing is a strategic approach aimed at driving sustainable growth for business-to-business companies.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

SpotMe Blog

JUNE 2, 2021

There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Only B2B

SEPTEMBER 27, 2022

Because of this, it’s crucial for business-to-business (B2B) marketers to concentrate on creating high-quality leads. In this post, we’ll talk about the same topic and introduce you to cutting-edge B2B marketing strategies that will help you increase the calibre of your leads. How can you produce more of them?

Sales Qualified Leads 62

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 62

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. Contributed post.

Work Management 220

Work Management Marketing Management B2B Marketing B2B 220

SpotMe Blog

OCTOBER 13, 2021

SpotMe, a leading business-to-business event marketing platform, today announced the company has joined the Veeva Technology Partner Program and launched a connector from SpotMe Anywhere to Veeva CRM Events Management. Our software powers virtual events, webinars, and hybrid meetings with apps, video, attendee engagement and analytics.

Paid Search Agency 52

Paid Search Agency Enterprise Management Advertising Agencies Webinar Metrics 52

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. Data is key to adapting and adjusting your content marketing strategy for success. The State of Content Marketing. How do you compare?

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Outgrow

DECEMBER 3, 2021

What is B2B Email Marketing? Email Marketing is a digital marketing strategy where you can reach out to your prospects and customers via email. When you use email marketing in the Business to Business (B2B) domain, it’s referred to as B2B email marketing. Benefits of B2B Email Marketing.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

LeadSquared

NOVEMBER 4, 2020

While digital has become a new reality, B2C (Business-to-Customer) and B2B (Business-to-Business) have suddenly evolved into B2P (Business-to-People) – addressing the fact that the prospect on the other end is a human. Table of contents How has the 2020-21 pandemic affected enterprise marketing? Content challenges.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

LeadSquared

SEPTEMBER 11, 2014

Our last webinar on “ 5 Landing Page Optimization Tips to Improve Conversion Immediately ” raised a number of interesting questions. Here’s the webinar recording, in case you missed it: View the Recording. The aim should be to keep the visitor engaged with relevant content, as long as you can. Question 1.

Landing Pages 52

Landing Pages Webinar Metrics Conversion Optimization 52

The ABM Agency

JANUARY 2, 2023

Business-to-business (B2B) marketing campaigns come in a variety of shapes and sizes, and it can be difficult to decide which style is best suited to your marketing goals. Demand Generation involves leveraging multiple marketing channels to drive sales leads through content, digital advertising, events, and more.

Lead Ranking 52

Lead Ranking Lead Gen Marketing Qualified Leads Account Based Marketing 52

SalesIntel

JANUARY 27, 2022

A business-to-business (B2B) Search Engine Optimization (SEO) plan is a valuable marketing method that any B2B company should employ to attract targeted, high-value customers. With that said, below is a how-to guide on developing the best SEO strategy for your B2B business. . Content Strategy.

SEO 52

SEO Buyer Personas Webinar Metrics Ideal Customer Profiles 52

Optinmonster

APRIL 9, 2020

Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. Helpful Newsletter Content. Show Off User-Generated Content. How-To Guides.

Newsletter 114

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 114

NuSpark Consulting

SEPTEMBER 28, 2014

Content marketing is vital to growing a business in today’s economy. With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information. Creating content that will leave a lasting impression goes far beyond words.

Lead Generation 100

Lead Generation Content Marketing Generation Marketing Qualified Leads 100

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Martech

APRIL 7, 2023

For proper context, and crafting the right strategies and tactics, let’s frame the challenge and the opportunity based on why and how business professionals and their organizations buy. Making the case to move off the status quo has been a popular sales and marketing strategy for several years. how to change now).

B2B Sales 110

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 110

Meerkat Marketing

JANUARY 20, 2021

If you are targeting B2B (business to business) customers and want to optimize the delivery of your ads to decision makers at a specific type of organization, then LinkedIn Ads might be one of the best tools available to you. Optimize the content in your LinkedIn Ads.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? That said, you absolutely need an effective organic social strategy if you even want to succeed with ads. Brands like Headspace are a shining example of an effective organic content strategy. Customer-centric content.

Social Media 96

Social Media Organization Webinar Metrics Paid Social Agency 96

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. Successful lead generations campaigns leverage effective marketing strategies that will draw prospects in and keep them interested in your offerings. Create content for your audience.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

Only B2B

OCTOBER 16, 2023

In the ever-evolving landscape of B2B (Business-to-Business) sales and marketing, two critical strategies stand out as linchpins in driving growth and success: B2B Appointment Setting and Lead Generation. It encompasses the strategies and tactics employed to identify, attract, and capture potential business prospects.

Lead Generation 62

Lead Generation Sales Qualified Leads Allocation Lead Scoring 62

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? With the right strategy in place, you can use email campaigns to generate new leads, share exciting product updates, and build lasting relationships with your target audience. What is B2B email marketing?

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Food for thought: a staggering 87% of sales and marketing leaders say that alignment between both teams is critical to business growth. E-books, webinars and other lead magnets.

Paid Search Agency 113

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 113

Leadspace

AUGUST 15, 2019

You want your content to make an impression. You want your business-to-business (B2B) customers talking. You’re doing everything but your content isn’t generating leads. First, it’s important to note that your business audience is different from the everyday consumer. Make an impact.

Webcast 48

Webcast Business Case Studies Case Study 48

SalesIntel

AUGUST 21, 2023

So, it only makes sense to start applying these strategies at scale. Marketing personalization involves tailoring marketing messages, content, offers, and experiences to cater to individuals instead of a collective group. Personalization strategies aim to deliver a consistent and tailored experience across all touchpoints.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

ViewPoint

OCTOBER 30, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing?

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

Content Standard

AUGUST 19, 2015

Business-to-business marketers say they want to produce more content. The problem is, they just can’t seem to make it work well as part of their lead-generating B2B marketing strategies. Instead, most say their content marketing process is “ad hoc, decentralized and driven by internal stakeholder interests.”

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 40

eTrigue

FEBRUARY 2, 2022

What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. Every $1 spent on email results in $40 of revenue according to Campaign Monitor. Despite the various upsides to email, it is really just a batch and blast tool. Patience is a virtue.

Marketing Automation Services 78

Marketing Automation Services Marketing Automation Email Marketing Automation 78

SalesIntel

APRIL 26, 2021

Sending cold emails is like shooting an arrow while blindfolded, but what if you could increase your chances of hitting the mark? Giving Your Sales Outreach Emails a Boost. In the business-to-business (B2B) world, hundreds of sales emails are sent and received every day.

Outreach 87

Outreach Top of Funnel Conversion Click Rate 87

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. Each one plays a role in your overall strategy. What is B2B SEO?

SEO 119

SEO Top of Funnel Buyer Personas B2B 119

ClickZ

JULY 30, 2020

This information can be hard to gather initially, especially if your website does not have lots of keyword-rich content. If there is not comprehensive insight into your website traffic, you can always survey the audience to find out more. Email 1 – A how-to guide for finding pain points. This will help you to create lists.

Marketing Automation Services 144

Marketing Automation Services Marketing Automation Work Management Email Marketing 144

Savanta

JANUARY 25, 2017

Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. Different scenarios will of course see a different buying process, but a recent survey of 118 B2B buyers by Circle Research reveals that there are similarities in the buying process across many B2B markets.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

NuSpark Consulting

MARCH 9, 2014

Alone, SEO can’t grow your business because visitors do nothing for you unless they turn into customers. And if you’re selling a complex, business-to-business product, you need leads that you can nurture until they transform into customers. So once you have the web visitors, it’s all about capturing leads with gated content.

Optimization 100

Optimization Lock-In Business Buying Cycle 100

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 52% are using both vs. 37% in 2017. 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

6sense

DECEMBER 8, 2021

In the world of business-to-business (B2B) marketing and selling, we probably need some help knowing when to lead and when to follow.Our natural instinct as sellers is to lead. I mean, we make prospects fill out a form to get our content, but prospects often don’t want our content badly enough to fill out that form.

Marketing AI 62

Marketing AI B2B Marketing Management Top of Funnel 62