Writing on the Web

FEBRUARY 10, 2014

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). An email subscription sign up button such as an RSS icon. If you love your blog, make it more findable to readers.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Webbiquity

MAY 4, 2010

But even absent that advantage, traffic to a new blog can be ramped up quickly using the following 12 techniques. Build links to your blog from every possible source. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Use Twitter. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

SEPTEMBER 26, 2012

Then determine which ones are more likely not only to read your blog’s content, but also share it with others. Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places. It can be as simple as creating an email newsletter or making your blog accessible to RSS feeds.

Traffic 100

Traffic Blogger RSS Opinions 100

Hubspot

JULY 23, 2010

So give them the option to subscribe to your blog via email. You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs. You can take it one step further and make it even easier by just taken the RSS image icon and hyperlinking it to your RSS URL.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

FEBRUARY 3, 2010

Many social media experts believe a blog should be the core of a social media strategy , as the key vehicle for sharing thought leadership content which can then be promoted using Twitter, social networking and other tools. No question, there are many compelling reasons why blogs are important for business.

Thought Leadership 100

Thought Leadership RSS Digg Content 100

Writing on the Web

FEBRUARY 18, 2011

How to Automatically Link Blog Posts to Facebook. Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. Related posts: 10 Ways to Use Facebook as a List Building Tool. Share it on StumbleUpon.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Hubspot

SEPTEMBER 29, 2010

Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Of course not.

Twitter 28

Twitter RSS Business Ideal Customer Profiles 28

Webbiquity

FEBRUARY 10, 2011

An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool. 10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap. WordPress SEO.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

DECEMBER 5, 2011

So while an editorial calendar can help your blog posts on track and on schedule, it’s crucial to also build in the flexibility to write posts responding to current events in your industry. This both increases the relevance of your blog and takes advantage of new-to-the-world search phrases that won’t show up in keyword tools.

Optimization 100

Optimization Marketing Analytics Tools Lead Ranking Lead Scoring 100

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. A visitor’s first encounter with your brand might be via a blog post, and they might not even land on your homepage. Try Marketing Tools Like a Slide-in CTA. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Mark, you're spot on!

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. You can read his entire blog post here. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). Consequently, I have two recommendations.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. However, as the term evolved into what we now refer to as a “blog,” its purpose and content have changed right along with its name. Try Marketing Tools Like a Slide-in CTA. Worst case scenario?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. Cold calling is replaced by useful content and tools that help people find them and contact them for more information.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

SEPTEMBER 13, 2010

That’s unfortunate because when a webinar is done right, it can be a very powerful tool to educate and engage your audience. One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. The first is a diagnostic tool and the second one measures the health of the business. It’s a combination of tools, methods or procedures, and analysis and activities.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. According to SirrusDecisions research, the B2B buyer receives 20.3

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Industrial Marketing Today

JANUARY 26, 2010

Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Hubspot

NOVEMBER 18, 2011

This a huge missed opportunity for businesses, especially given that because many businesses aren't leveraging features likes company updates, the clutter on LinkedIn is significantly less dense than on other social networks like Facebook or Twitter. 11 Reasons Your LinkedIn Company Page Sucks. function (sales, research, etc.),

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. Write great blog post headlines? Optimize blog content for search? Emulate the best corporate blogs?

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Buzz Marketing for Technology

OCTOBER 14, 2008

Bloggers who create blogs like this tend to engage with the comments on their blogs and link out heavily, using tools like RSS readers and technorati to follow the "buzz" Some also use social bookmarking or social recommendation tools to save, order and share links. for business blogs.

Conversion 100

Conversion Lead Ranking Enterprise Management Blogger 100

WebMarketCentral

DECEMBER 22, 2009

And most importantly, use a company blog to drive real business results? Find the answers to these questions and others here in more of the best articles and blog posts on business blogging so far this year. operations for Econsultancy, about SEO, link building and RSS tactics for business websites and blogs.

RSS 20

RSS Best Practices Business Adwords 20

Hubspot

APRIL 12, 2011

Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. Finding out how many Twitter followers or Facebook likes a school had was a quick Google search away. Photo Credit: ell brown.

Tips 28

Tips FAQ RSS Social Media 28

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: Make more efficient use of tools like webinars and online meetings to bring together stakeholders who may be spread out all over the world. I suspect that as more understanding is gained of “how to&# use the tools the flood gates will open in the industrial sector. I appreciate you sharing your personal experiences.

Social Media 60

Social Media Social Marketing Media Planning 60

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. It's for a friend," she said. Sure it was.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40