Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? If you have a few hours to invest, here are 3 ways to transform your WordPress blog (or website) into a search-friendly traffic generator.

SEO 161

SEO Keywords RSS Adwords 161

Writing on the Web

MAY 29, 2013

Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. Good business blogs – the ones that have large readership – are like good restaurants. Related posts: 7 Ways to Format Blogs to Engage Readers’ Brains. 4 Common Blog Writing Stumbling Blocks.

Content 100

Content RSS Opinions Business Blogging 100

Hubspot

JULY 23, 2010

Note: this is not your place to talk all about your services or products. So give them the option to subscribe to your blog via email. You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs. Within a click you will have subscribers to your blog.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

DECEMBER 2, 2011

As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business. A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content.

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

APRIL 5, 2018

Google Webmaster Tools will alert you to any red flags that could prevent your site from getting found in search results, and help you analyze your existing search traffic so you can understand how visitors are currently finding you. Just set up a Google Webmaster Tools account. This leads us to tool number five. Google Drive. Google Alerts.

Google 78

Google Adsense Tools Doubleclick 78

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Publishing quality content in a steady fashion shows that you’re offering a service or product that is here for the long haul and that you’re not simply looking to make a quick buck. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Anything Goes Marketing

DECEMBER 3, 2006

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. Drive website traffic. It looks like I'm not the only one.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Publishing quality content in a steady fashion shows that you’re offering a service or product that is here for the long haul and that you’re not simply looking to make a quick buck. Worst case scenario?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

WebMarketCentral

APRIL 22, 2007

But once you've made the commitment to writing your own blog, here are seven essential tools—beyond the blogging platform itself ( Blogger , TypePad , WordPress , Moveable Type , etc.)—to —to help promote your business blog and make it successful. Zimbio Web 2.0

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

Marketing Insider Group

OCTOBER 11, 2021

These details may not be thrilling, but they play an essential role in optimizing your blog for search, driving traffic, and growing your audience. Add the Blog to Main Navigation. When that happens, your organic search traffic will suffer the consequences. Create an RSS Newsletter.

Paid Search Agency 273

Paid Search Agency Companies RSS Ad Frequency 273

Industrial Marketing Today

OCTOBER 2, 2010

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 23, 2010

It will help to drive more traffic to your site where you could build a deeper relationship with them. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. 1) It helps drive traffic to your website.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Hubspot

NOVEMBER 18, 2011

You Have No Products/Services Tab: If you're a business that offers products/services (and what business doesn't?), You can even get creative with this by featuring things other than just your products/services like webinar and ebook offers, as the HubSpot Company Page has done. function (sales, research, etc.),

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Online Marketing Institute

NOVEMBER 18, 2010

Granted, a blogs potential ROI (return on investment) will vary from business to business, but here are 5 good reasons to blog. 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont. Traffic is the lifeblood of internet marketing.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Don’t just rely on analysis, refine your list based on relevance to your business, products and services. My take: Now it is time to winnow your list from step 3.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Webbiquity

JANUARY 8, 2010

To get started, select a blogging platform such as Blogger , TypePad or WordPress. Factors to consider include the option of hosting the blog on your own existing Web site, RSS feed capabilities, Trackback functionality, and of course personal preference. Who should write for your blog? Provide an RSS feed of your blog.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

WebMarketCentral

JUNE 24, 2009

Everyone who writes a business blog ultimately wants the same thing—more traffic. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical. As she notes, "It (building relationships with other bloggers) doesn’t work like magic! Networking takes time and effort.

RSS 20

RSS Best Practices Business Blogger 20

Hubspot

MAY 3, 2012

3) Get New Blog Subscribers. Your business blog houses some of your best content, and it's all form-free! Leverage that content warehouse by inviting your prospects to subscribe to the blog with a simple RSS button like you see on the right. 4) Bring Back Your Navigation. do you know what we sell?

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

JANUARY 4, 2011

Carissa Newton, Director, Marketing, Delivra, shared these stats: - They now see 4x more blog traffic than website traffic. Visitors are now staying 3x-4x longer to read blog content and website links included in that blog. “With social media and blogging, it’s kind of changing that dynamic.&#

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

MARCH 24, 2011

. “A blog can also be the centerpiece for a social media effort, driving visitors from Twitter , Facebook , and LinkedIn back to the blog through calls-to-action and landing pages,&# explains Douglas Karr, the author of Corporate Blogging for Dummies. “Our traffic increased significantly after we made this switch.&#

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

PureB2B

MAY 29, 2016

A Cisco study found that by 2019, 80 percent of all consumer Internet traffic will be from Internet video traffic. Kissmetrics leveraged this stat in their blog article titled ‘Using Video Metrics to Collect Better Data for Lead Generation.’ Kissmetrics. That’s where this SlideShare presentation from Formstack comes in handy.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

A Cisco study found that by 2019, 80 percent of all consumer Internet traffic will be from Internet video traffic. Kissmetrics leveraged this stat in their blog article titled ‘ Using Video Metrics to Collect Better Data for Lead Generation.’ is happening later this year. Kissmetrics. Demand Wave. ServiceMaster Solutions.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

A Cisco study found that by 2019, 80 percent of all consumer Internet traffic will be from Internet video traffic. Kissmetrics leveraged this stat in their blog article titled ‘ Using Video Metrics to Collect Better Data for Lead Generation.’ is happening later this year. Kissmetrics. Demand Wave. ServiceMaster Solutions.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Buzz Marketing for Technology

JUNE 27, 2008

Add features or buttons only when it serves readers or help with blog goal. Make RSS Subscribe button prominent and make it easy to spot. Stay on top of or at least aware of the latest and greatest blogging updates or software. Conduct regular maintenance checks of the blog and make sure all the links & buttons are working.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Industrial Marketing Today

AUGUST 24, 2010

Probably the best reason I’ve read is by Linda Rigano, Executive Director of Strategic Services at ThomasNet. Use social media judiciously to increase name recognition, drive traffic and build a community. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Hubspot

JULY 19, 2013

This is one of the most common blog post formats for business bloggers. It makes perfect sense, considering how-to posts are inherently educational and great for generating traffic from organic search. Examples: How to Write Stellar How-To Posts for Your Business Blog. 2) The Listicle. 5) The Fun Post.

Thought Leadership 28

Thought Leadership Curation Blogger Classified Ads 28