Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 24, 2010

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Can we deliver a powerful 1-2 punch by combining social media and email marketing? I came across two research studies that answer the last question with a big YES!

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

Put it on a refresh schedule and spiff it up to keep it in tune with constantly shifting markets. For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Achinta offers his industrial clients marketing for engineers by an engineer. Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 29, 2010

As marketers, we need to shorten the industrial buy cycle by producing marketing content that is relevant and tailored to the prospect’s stage on the buy cycle.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 12, 2010

They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 3, 2010

The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ).

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

MARCH 22, 2012

The fact is, traditional marketing strategies that businesses have long adopted -- including direct mail -- are less effective now that the internet has changed the way people research and shop; it's the other marketing tactics that adapt to these changing buyer behaviors that are gaining traction among marketers.

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Industrial Marketing Today

JULY 29, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. email campaigns per week, up from 15.4 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 20, 2010

there are four key steps involved in creating customer solutions marketing that demonstrate how you can create value in the context of the customer’s problem. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Marketing Insider Group

SEPTEMBER 14, 2020

By ‘we” I mean my 17-year old daughter who helped me a ton with the research. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. Pew Research Center ). 91% of B2B marketers utilize content marketing to reach customers. (CMI).

Stats 266

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 266

Industrial Marketing Today

JUNE 3, 2010

Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. Sometimes a generalist is better than a specialist – a business website redesign has many parts with mind-numbing details to keep a track of.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hubspot

APRIL 27, 2012

According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page. Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized?

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

NOVEMBER 7, 2012

One asset that product marketers typically manage is a website's product pages. These pages should highlight your various product and service offerings and provide the information that prospects are looking for to conduct product research and understand what you sell. In fact, you'll notice that we do it on this very blog.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

SmartBug Media

NOVEMBER 13, 2020

And 57 percent of marketers say they have “ gained customers specifically through blogging.” So, how do you turn your blog into a lead generation engine? The Benefits of Business Blogging. In fact, according to HubSpot , marketers who prioritize blogging see 13x more ROI than those who do not.

Lead Generation 111

Lead Generation Traffic Lead Scoring Lead Ranking 111

Valasys

FEBRUARY 17, 2020

Even before the pieces of content have been created, marketers need to ensure that they get their content strategy on the trail. This is possible only after the marketers research about their ideal persona. Marketers need to research their target audience & understand who will be consuming their content.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

NOVEMBER 20, 2019

Besides recording videos with colleagues & influencers & uploading it on the social media platform & then molding it in the form of blog posts is an impressive strategy. Research properly & write about some off-beat topics: Playing around with the key business keywords is fine.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

Besides recording videos with colleagues & influencers & uploading it on the social media platform & then molding it in the form of blog posts is an impressive strategy. Research properly & write about some off-beat topics: Playing around with the key business keywords is fine.

B2B 40

B2B Brand Identity Branding ROMI 40

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. Achinta offers his industrial clients marketing for engineers by an engineer. { webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Online Marketing Institute

JANUARY 4, 2011

Email Marketing: Improve deliverability by deleting subscribers? 4) Personal Branding: The five elements of being seen as a thought leader through crowdsourcing (2) Recognition Blogs are Becoming the New Front Door for Prospects: Is Yours Open? I’ve been focusing on how the buyer experience and the sales.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Industrial Marketing Today

OCTOBER 26, 2009

Your objectives must be driven by the former and not the other way around Creating high converting landing pages Here are the steps you should take for creating optimized landing pages that convert well: Do some research – don’t guess or go by your gut feel as to what your prospects are searching for. Place your logo at the top left.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

JUNE 4, 2011

Industrial marketers who don’t use a blog are missing a key component of feeding the top of their sales funnels. The single biggest benefit of blogging that I know of is getting found early and often when engineers and industrial professionals are researching solutions using search engines.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Hubspot

SEPTEMBER 26, 2013

An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. Lead Nurturing. This is short for web log or weblog.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

AUGUST 18, 2011

It provides tons of thought leadership on marketing strategy, SEO, web design, social media, interactive media, inbound marketing, and creative design. MarketingSherpa Blog. They are among the best at testing, research, and knowing what works in marketing. Momentum Search Marketing Blog.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Paid Search Agency 28

Webbiquity

DECEMBER 2, 2014

More than half (53%) of marketers rank content creation as the single most effective SEO tactic. 57% of B2B marketers say SEO has the biggest impact on lead generation. Organic search leads have a 14.6% for outbound marketing leads. 15 Social Media Marketing Stats. 7 Facebook Marketing stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Hubspot

OCTOBER 28, 2016

Either folks aren't blogging at all, or they're not putting lead capture forms or CTAs on their blog -- sometimes because they don't have any valuable content offers to put behind a form. But one of the biggest benefits of business blogging is converting the traffic it brings you into leads.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JULY 10, 2018

Facebook Lead Ads. You should also integrate Facebook Lead Ads into your social media strategy. A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. Additionally, online business queries have been shifting rapidly towards mobile for the past few years.

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

Hubspot

NOVEMBER 11, 2016

Other times, visitors simply don't know what they want to do on a website and they're just there to browse or research. It's your job to guide these people forward in their research and/or buying process through calls-to-action (CTAs). 7) A blog with lead-generating CTAs. Image Credit: Envato Studio.

Lead Generation 78

Lead Generation Marketing Websites Lead Scoring Lead Ranking 78

Hubspot

MARCH 10, 2016

6) Blogging. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging. Learn more about lead generation here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28