Writing on the Web

JULY 9, 2010

By taking some simple precautionary steps, you can not only reduce invalid criticisms about you, but you can also promote yourself. In fact, having a good online reputation is essential to branding yourself or your business. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company.

Tips 100

Tips Ning BtoB Digg 100

Atomic Reach

JANUARY 3, 2019

His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. com , and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Anything Goes Marketing

SEPTEMBER 7, 2006

Thinking about a new marketing campaign to promote a new product? Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Sounds difficult eh? Keep all options open.

Youtube 100

Youtube Campaigns Planning Tagging 100

Hubspot

JANUARY 3, 2013

Blogs and social media behave like compound interest, so if you treat them like 'campaigns,' you lose all the benefits. Marketers should be permanently creating, optimizing, promoting, converting, and analyzing.". Traditionally, ads would last as long as you paid for them to be aired on TV or printed in a newspaper or magazine.

Campaigns 28

Campaigns Planning Peer-to-peer Paid Search Agency 28

Hubspot

OCTOBER 25, 2010

Todd specifically focuses on how the disconnect applies to social media engagement, highlighting a great point about how marketing and customer service teams seem to be experiencing congruency, yet marketing and sales teams are still struggling to find the proper balance when it comes to promotion in social media.

Inbound Marketing 28

Inbound Marketing Social Media Social Marketing Media 28

Hubspot

JUNE 6, 2012

The most common example of a subscriber is a blog subscriber -- we've actually set up a dedicated landing page just to promote subscription to this blog you're reading right now. And you know what happens when you become a subscriber to the HubSpot blog and nothing else? Think about it this way.

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

Online Marketing Institute

MARCH 24, 2011

Solve Your Readers’ Problems Too many companies focus the company blog on promoting a product line and trying to make more sales rather than focusing on solving readers’ problems. link] 11 Pro Tips for Better Business Blogging | Accounting and Small Business /Beverly Shares [.] From Mashable [.]

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Webbiquity

JULY 26, 2010

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Self-promotion, Internet style , June 10, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 4, 2010

This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. Blogging success is a slow march, not a mad dash. Mark, you're spot on!

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Webbiquity

SEPTEMBER 4, 2012

Already have practice doing it (“long before the social web, [B2B marketers] were publishing newsletters, quarterly magazines and [using] other marketing tactics that map to many key social media marketing methods”). . • Need for generating higher revenue with lower marketing budgets. Relationship-based sales.

Social Media 100

Social Media Media B2B Lead Scoring 100

Industrial Marketing Today

MAY 11, 2011

Are you an in-house marketer or a consultant tasked with promoting engineering services? Thought leadership is a term that was first coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. What is thought leadership?

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Hubspot

DECEMBER 28, 2012

This email is used to describe and promote a particular marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer. 4) Digital Magazines or Newsletters. Do you maintain a business blog for your company (hint: you should !)? and the list goes on.

Template 28

Template Email Marketing Co-Registration Planning 28

ClearVoice

JUNE 13, 2022

Pay close attention to what characteristics make these blogs stand out and take notes. For example, look at the length and type of content they create, the number of shares and comments they earn, and how they promote their content on social networks or through paid advertising. A successful blog will have a cohesive keyword strategy.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Webbiquity

MARCH 11, 2014

Sarah Arrow writes that too many business blogs contain helpful content, but lack purpose: “what’s the thing you would like the reader to do after reading your post?” Six B2B tech video “worst practices” (including some of mine) by 2-Minute Explainer Blog.

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100

Online Marketing Institute

MARCH 24, 2011

Before posting a shamelessly promotional blog entry, please note: A blog is not a press section. But using your blog this way can be detrimental. Failure to Link Links should be an integral component of anything that calls itself a blog. “Reciprocity is a core strategy to blogging,&# Karr says.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

CoSchedule

FEBRUARY 27, 2023

Download Now Marketing & Business Blog Examples 1. Shopify Blog Shopify is one of the world’s leading e-commerce platforms thanks to its easy-to-use interface, high-converting themes , and excellent customer support. What Makes CoSchedule’s Blog Great? Create scroll-stopping blog titles. Use gifs for humor.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Hubspot

MAY 23, 2014

This blog comes part and parcel with an active forum, and bloggers do a good job of seeding conversations to drive engagement on both sides of the site. Hot" discussions on the forum side are promoted on the blog, while blog articles are highlighted on the forum in story-specific threads. 6) Dropbox.

Paid Search Agency 28

Paid Search Agency Companies B2B B2B Thought Leadership 28

Hubspot

AUGUST 8, 2014

Long before there was Google and blogging, we had media properties called newspapers and magazines. Promote the hell out of your content. I believe I create content my followers learn from and enjoy and it’s mutually beneficial for me to promote it. I wrote thousands of ads in them. I wrote thousands of those too.

Planning 28

Planning Inbound Marketing Paid Search Agency Funnel Advertising 28

Hubspot

JULY 17, 2012

Clearly, employing tactics to help you earn media attention -- including newspapers, local TV, magazines, and bloggers -- is a winning combination. A business blog is the perfect platform for this if you're just starting out. Has your business been featured by the media or popular bloggers?

Buy 28

Buy Guerilla Marketing Media Peer-to-peer 28

Marketing Insider Group

JULY 1, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. Content goes far beyond blog posts.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

DECEMBER 2, 2014

They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model , to maximize their opportunities to be “found” online when buyers are looking. Design & Promote ). 91% of people have unsubscribed from company emails they previously opted into. NewsCred ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

NOVEMBER 12, 2013

In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. 45% said they would use social media if they could use just one promotional vehicle vs. 24% who said they would issue a press release. ( B2B PR Sense Blog ). Business Blogging Statistics and Facts.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. 45% said they would use social media if they could use just one promotional vehicle vs. 24% who said they would issue a press release. ( B2B PR Sense Blog ). Business Blogging Statistics and Facts.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

SnapApp

DECEMBER 22, 2016

Magazine and have also received the ASJA Award for investigative reporting. If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. Find out how to start a blog, grow it, and make money. Blog Herald. Blog Tyrant.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Webbiquity

NOVEMBER 28, 2011

Is a Blog Still Important in 2011? by Edelman Digital Noting that “a blog is a focal point and acts as a base of operations for communications,” Jonny Bentwood details the benefits of business blogging as well as the growth stats: 39% of U.S. So, check your own stats; your mileage may vary.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100