Hubspot

APRIL 5, 2017

But how do you most effectively represent and market your company or personal brand without seeming opportunistic, inappropriate, or intrusive? Here are some quick tips to help you make connections, expand your social network, and nurture professional relationships. Be Interactive. Hi, I’m Julie, by the way.”

Organization 77

Organization Tips Social Networks Network Marketing 77

Webbiquity

JUNE 16, 2015

Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. •

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JULY 6, 2010

A post that explains why “social media marketing is simpler than you’ve probably been led to believe. At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. How to Write an Effective Business Blog. Share this on LinkedIn.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal Content Management +. MADE IN CANADA.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Adobe Experience Cloud Blog

DECEMBER 6, 2009

Although it’s a digital age and the velocity (at which we have to perform) is getting faster, we’re not going to tell you, ‘in-person training is no good, you’re wasting your money.’ What motivated you to create the blog and what obstacles did you face when trying to create it? It’s very tricky being in the prediction business.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Hubspot

DECEMBER 7, 2011

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Hubspot

NOVEMBER 18, 2011

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

PureB2B

AUGUST 28, 2018

This personalized knowledge will help you avoid disastrous results from using the same generic tone, voice, and message across all your sales calls. Something as simple as wishing them a Happy Birthday on that special day can work wonders to personalize your approach. Personal and Professional Background. Business Blog.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Albacross

MARCH 19, 2019

Without a powerful lead strategy, your networking marketing endeavors will be stifled. Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. Wordpress is one of the best platforms for your business blog.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

PureB2B

NOVEMBER 13, 2017

Social media is one of the fastest growing marketing channels for B2B businesses. In fact , approximately 87% of B2B marketers today use social media to generate leads. LinkedIn is the top social network for B2B companies, where 44% of marketers get qualified leads. 5 Word of Mouth / Referral Marketing.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

PureB2B

NOVEMBER 13, 2017

Social media is one of the fastest growing marketing channels for B2B businesses. In fact , approximately 87% of B2B marketers today use social media to generate leads. LinkedIn is the top social network for B2B companies, where 44% of marketers get qualified leads. 5 Word of Mouth / Referral Marketing.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

PureB2B

AUGUST 28, 2018

This personalized knowledge will help you avoid disastrous results from using the same generic tone, voice, and message across all your sales calls. Something as simple as wishing them a Happy Birthday on that special day can work wonders to personalize your approach. Personal and Professional Background. Business Blog.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

JANUARY 26, 2010

Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril. Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. It is not about you: Shift the focus from you to them.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

If you have a blog, look at the number of comments left by your readers. Influence: This is a measure of the likelihood of a person recommending your company or brand. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

REVEAL Adding a personal experience helps to humanize your content. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Integrated B2B

NOVEMBER 6, 2013

These unfortunate blogs were usually started by enthusiastic marketing departments keen to display a vibrant corporate culture—a more human side of the company—to stakeholders in an attempt to build trust and engagement. That’s a great aim, but there are many challenges and pitfalls to using blogging in business contexts.

Paid Search Agency 40

Paid Search Agency Companies Blogger Work Management 40

Writing on the Web

NOVEMBER 13, 2014

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ?

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Buzz Marketing for Technology

JULY 22, 2008

It would be interesting to see a social network map that depicted individuals not just as dots (nodes) but with their six circles. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. Is it useful?

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Industrial Marketing Today

JUNE 29, 2010

Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. Create an expertise blog to showcase your internal subject matter experts and allow your prospects and site visitors to interact with them directly.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Refresh - Content gets stale over time. This white paper aims to change that perception of them.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn. 29 Top LinkedIn Tips.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

AUGUST 11, 2011

I can't even begin to explain how frustrating it is to be searching for a specific person, business, or brand in social media only to find that. If social media is supposed to make it easy for your fans, prospects, and customers to connect with you, shouldn't it be easy for them to find you there in the first place?

Social Media 28

Social Media Promotion Media Business 28

Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Instead of “BS’ing&# face to face, you can “BS&# with people online so that when you do meet face to face, you’re ready to get down to business.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., I found this one from Michael Fortin’s blog. I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features.

Features 60

Features Web 2.0 Planning Work Management 60

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Informative? Sophisticated?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

MAY 24, 2010

As with any new endeavor, personal or professional, staying motivated to stick with it during the early days when times are especially tough is, well, especially tough. Our top article offers some useful tips for staying motivated during those trying, early months of blogging. Consider the benefits, too. Be more transparent.

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Rohit may be the first person to have coined the term “content curator.”

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hubspot

JUNE 25, 2012

Getting found by a narrow audience is not confined to search engines -- it expands to many online channels, including social media. Whether you use Facebook, Twitter, LinkedIn, or an industry-specific social network, these sites allow you to directly connect with your target audience. Can you foresee a promising ROI?

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

JANUARY 25, 2012

Share on LinkedIn' '+1 This!') to every email you send so recipients are encouraged to share your email content with their personal networks. In addition, use your email to increase your social media following by adding social media follow/subscription buttons (e.g. Social Media and Blogging.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal Content Management +. MADE IN CANADA.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S MediaPost ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JULY 13, 2010

Search engines charge businesses every time a person clicks a paid link to visit a business website. Email connects people with social networks, friends and businesses in which they are interested. Business Blogging - Blogging is a multi-purpose tool for businesses.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Webbiquity

AUGUST 1, 2017

This blog, Webbiquity, is dedicated to B2B marketing. It covers a range of related topics: social media, SEO, business blogging, content marketing, WordPress, and marketing technology tools. Make It Personal. But using a person’s first name is just a start, a foot (or perhaps just a toe) in the door.

Outreach 270

Outreach Blogger Paid Search Agency PR 270

Hubspot

APRIL 6, 2012

Unlike blog posts, ebooks are high-commitment pieces of content because of their length, so you need to make sure you're demonstrating the value up front in a compelling way. For instance, one HubSpot ebook is titled 15 Business Blogging Mistakes & Easy Fixes with the subtitle, "How to Fix the Most Common Blogging Bloopers."

Design 28

Design Top of Funnel Work Management Marketing Management 28