Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

The Point

JULY 30, 2020

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. 5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand Click To Tweet.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Optinmonster

OCTOBER 29, 2023

If you want to start a blog that makes money , it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. A blog increases your chances of ranking higher in search by 434%. 61% of Americans spend 3X more time-consuming blog content than emails.

Statistics 91

Statistics Paid Content Stats Blogger 91

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Thought leadership, SEO, lead generation? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. What are your goals?

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. B2B marketing teams will be held accountable for more of the lead-to-revenue process. Partnering with sales not only to define and generate leads, but also move them through the funnel, is imperative.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Albacross

MARCH 19, 2019

Without a powerful lead strategy, your networking marketing endeavors will be stifled. Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. Lead Capture Pages. Start a Blog. Social Networking.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Webbiquity

JANUARY 9, 2024

Naturally, they are going to share it across their social media channels like Twitter (I refuse to call it X) and LinkedIn. By targeting well-known individuals who have a solid following, you will see a ton of inbound traffic from social media. This is done as soon as you promote it to them, so it achieves fast results.

Traffic 204

Traffic Peer-to-peer Linkbait Customer Surveys 204

Marketing Insider Group

FEBRUARY 23, 2021

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. They should also help lead readers to the next stage in the buyer’s journey. Generate quality leads. Add a slide-in CTA that discreetly pops up and leads visitors to a popular study.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

PureB2B

AUGUST 3, 2016

Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Generate Quality Leads.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? What is the source of the largest share of social traffic to websites? (It’s B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MAY 4, 2010

the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog. Build links to your blog from every possible source. It can be done. Use Twitter.

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PureB2B

AUGUST 3, 2016

Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Generate Quality Leads.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

OCTOBER 12, 2010

Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Bloggers understand that their reward for this content is increased traffic and leads from search engines, social media, and other sources.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

Hubspot

JUNE 16, 2020

Blogging does way more than populate your website with content. Did you know that B2B marketers obtain over 70% of their leads from blogging ? Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ? When you blog for customers, you're not only providing useful content.

Enterprise Management 93

Enterprise Management CMS Development Marketing Automation Services Marketing Management 93

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Hubspot

NOVEMBER 18, 2011

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blogs don’t require as much tech knowledge. Blogs draw leads.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Go Beyond SEO

JULY 27, 2018

More and more people are looking to sites like LinkedIn and Facebook for reviews on firms and recommendations. That same survey found that 45 percent of all traffic to law firm websites is driven by LinkedIn, so posting on social media can only help you make connections. Lawyer Blogging.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Hubspot

JULY 23, 2010

The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

ClearVoice

DECEMBER 8, 2020

According to a recent study by eMarketer, Instagram, which is the leading platform for influencer marketing, is predicted to grow to 117.2 For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Go Beyond SEO

JULY 27, 2018

More and more people are looking to sites like LinkedIn and Facebook for reviews on firms and recommendations. That same survey found that 45 percent of all traffic to law firm websites is driven by LinkedIn, so posting on social media can only help you make connections. Lawyer Blogging.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

KoMarketing Associates

DECEMBER 27, 2012

21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Go Beyond SEO

JULY 27, 2018

More and more people are looking to sites like LinkedIn and Facebook for reviews on firms and recommendations. That same survey found that 45 percent of all traffic to law firm websites is driven by LinkedIn, so posting on social media can only help you make connections. Lawyer Blogging.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Webbiquity

MARCH 27, 2018

LinkedIn now boasts 500 million users , with half active daily. It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Half of all Instagram users follow at least one business account. Instagram Business Blog ). DrumUp Blog ).

Stats 242

Stats Twitter Linkedin Planning 242

Industrial Marketing Today

MARCH 12, 2012

I believe the reason for the low adoption rate of blogs is that it takes a lot more effort to create fresh content for blogs. It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones. Need proof of success for industrial blogging?

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Hubspot

MARCH 3, 2011

But for marketers social media should be about one thing: leads. If your social media marketing efforts aren’t driving revenue for your businesses, it is time to evaluate your strategies and tactics. Many marketers are leaving far too many leads on the table. 7 Missed Social Media Lead Generation Opportunities.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts. Stratabeat ). Stratabeat ). Stratabeat ).

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. 1) It helps drive traffic to your website.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. B2B marketers who blog get 67 percent more leads than those who don’t.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309