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Business Blogging as an Equalizer for Small and Medium Businesses

Marketing Action

Being the small kid on the block is never easy. One of the most powerful ways to harness the power of content marketing is through a business blog. According to a LinkedIn study , blogging is one of the top three tactics used by content marketers. So how does a small or medium business make it into the 10K Business Blogging Club?

6 Reasons a Blog Should be the Center of Any Social Content Strategy


Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Search engine optimization (SEO).

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30 Awesome Blogging Guides, Tips and Resources


Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1


Stumped for new blog post topic ideas? Struggling to increase blog traffic? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. On LinkedIn, you want to be all about business.

19 New Featured Sources on the B2B Marketing Zone


the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Should You Use Foursquare for Your Business? CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). What was Linkedin Thinking? Business Blogging.

A Financial Pro Charts the Way to a Great Online Business Presence

Content Marketing Today

Dean Piccirillo Makes a One-Person Blog-powered Website Look like a Major Corporate Presence Online. Building a solid business blog-powered website is challenging for all of us. To build , Dean used a WordPress theme called Live Wire that can be significantly customized for the needs of an individual business. has been excellent.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Use a B2B Blog to Win Customers and Influence Prospects by Achinta Mitra on May 21, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Blog , Industrial Marketing Strategies I admit my headline is a play on Dale Carnegie’s bestseller, “ How to Win Friends and Influence People.”

Content SEO

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Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s also important to look at other file types that could be potential entry points for search: How many blogs published on the corporate domain name? Some content types deserve focused keyword optimization and link building attention. Prove it!)

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Between large and small businesses? LinkedIn is a close second at 82%.


5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Is SEO a DiY (do-it-yourself) job? See D.I.S.

Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. That led me to other popular search terms like blog content creation, content creation help, online content creation etc. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. All Rights Reserved.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. We know our business better than any outsider ever will (True to a large extent).

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. Place the keywords and/or key phrases at the top of the page, which will reinforce the visitor s/he is at the right place. The copy and design of your landing page should put the focus on grabbing the visitor’s attention, fulfilling their self-interest, heighten their desire to do business with you and motivate them to take action now. They are: 1. They have a direct impact on your bottom line.