Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Some of these marketing assets will change over time. You need to have a process in place for your content optimization to evolve over time.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 21, 2010

In the video below, Holly explains their process. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 13, 2010

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Passive reading of your content will not move the prospect along in his/her decision making process. While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Not every action or behavior needs to be tracked and measured.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 3, 2010

These metrics are all linked to 10 stages in Sopheon’s sales process. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. This white paper aims to change that perception of them.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

There is a breakdown between the customer’s reality of engagement and the B2B marketer’s perception of it. The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Achinta offers his industrial clients marketing for engineers by an engineer. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Industrial Marketing Today

JUNE 12, 2010

We can only provide prices after a formal RFQ process 5. We want our sales team to have some flexibility in order to close the sale I think Anne Holland summed it up nicely in her blog post by writing… Whatever the reason, you need to keep two human factors in mind: #1. We could have conflicts with our channel partners 4.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 20, 2010

They eat, breathe and sleep factor of safety or safety factor (used to provide a design margin over the theoretical design capacity to allow for uncertainty in the design process). Lesson #5: Path of least resistance Engineers are taught to find the path of least resistance.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. Interview them and then connect all the dots to develop compelling content that will move the visitor and/or the prospect in their decision making process.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 6, 2010

He explains it very well by saying, “Thus, for every feature about my company, the product that we use, the equipment that we operate or the process that we follow when completing work, I must transition the featured aspect into a believable benefit to the customer. According to Brad, the most important piece of the puzzle is the transition.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

NOVEMBER 1, 2010

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

OCTOBER 9, 2014

At its core, remarketing is the process of tagging your site visitors and targeting them with content after they leave your site, in an effort to reengage them and bring them back to your site. They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

MAY 9, 2019

Fundamental Marketing Courses. Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Business Blogging by HubSpot Academy.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. 3) Remember that blogging isn't just for marketers.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

APRIL 3, 2013

The point is, the resurgence of content -- and the abject failure of most other forms of online marketing -- brought about renewed interest in blogging and the development of content as a form of advertising and marketing. The Blog Post as the New Ad Unit. 9) Blog posts encourage engagement.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Blogging Stats. Industries that blog tend to reach 55% more web traffic.

Stats 265

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 265

Webbiquity

JULY 26, 2010

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Content Marketing Results: Landing Pages Rule , July 12, 2010. Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

SEPTEMBER 17, 2018

The Video Creation Process. Every decision made during the video creation process will point back to your video’s purpose and what action you’d like your audience to complete after watching it. As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Industrial Marketing Today

JULY 1, 2010

If your sales team can just get these two basics right, it can boost its share of a customer’s business by an average of 8% to 15%. These findings were consistent across most B2B industries with complex, multi-touch buying processes.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

APRIL 9, 2012

Even though the companies that operate in this sector are well-known global brands, they are not exactly forward thinking online marketers who use business blogs and social media regularly. Blog posts: Facts on the hydraulic fracturing process (ExxonMobil). Twitter: Tweets with #shale.

Social Marketing 60

Social Marketing Social Media Paid Search Agency Youtube 60

Industrial Marketing Today

MAY 11, 2011

Back in 2007, I had attended a presentation made by Jim Cahill of Emerson Process Experts. He was talking about his long journey in convincing upper management about the value of starting a business blog. The content from one of his slides summarized nicely what it means to market engineering services.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Online Marketing Institute

JANUARY 4, 2011

Now, she simply shares the metrics from the team’s blogging and social efforts to show the rest of the company how important their contributions are. July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&#

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Webbiquity

SEPTEMBER 5, 2019

Honestly evaluate how your business will produce profits before investing any money into your idea. Will your investment in a marketing tactic help you in attracting and serving more customers? If not, don’t spend money on that process, practice, technology, or service. Keep your costs low and make every dollar count.

Startups 199

Startups Budget Programs Marketing Budget Tips 199

Hubspot

MARCH 1, 2012

Maybe they'd like to know more information about them (say, their marketing techniques?) If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. Tip: Content audits are an extremely manual process.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Hubspot

JUNE 23, 2011

What the Consumer Engagement Cycle is and how you can leverage it through inbound marketing. How Social Fresh leverages outside experts for content marketing. I'm in booking mode for new guests for Inbound Now! What inbound marketing or social media mastermind would you like to see me interview next?

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 7) Business Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Magisto

SEPTEMBER 23, 2019

If you want to run AB tests on the color of your call to action button, you can try as many colors as you like, then decide which one is performing best, while still calling that process an A/B test. Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Single Grain

MAY 5, 2022

Content creation and promotion: Content marketing agencies help with the production of content for your marketing campaigns. This involves designing infographics, creating visual content, shooting videos, writing blogs, and countless other processes. Without it, you simply can’t make an impact on your audience.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 59