Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

JUNE 25, 2012

Do you consider your business to be "niche?" If so, inbound marketing was made for you! Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

DECEMBER 10, 2010

Our policy at HubSpot is to let everyone comment on our blog articles and create an open space for authentic conversations. Even negative comments provide great opportunities for businesses to share something of value in the public domain and show personality and humanness. Is it good to have a Contact Form page on my blog?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

OCTOBER 4, 2011

Kanye West is an incredible rapper, but he's also an amazing case study in inbound marketing. Below are 5 do's and don'ts we can learn from Kanye West about inbound marketing: DO: Collaborate to Increase Your Exposure. Interruption-based marketing can cause ill will from a company to a customer.

Inbound Marketing 28

Inbound Marketing Planning Lead Nurturing Paid Search Agency 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

The Lead Agency

NOVEMBER 11, 2019

According to marketing guru Neil Patel, guest blogging is the best inbound marketing strategy. Guest blogging benefits both the blog that hosts the content and the person writing the content. In addition, 62.96% of people perceive blogs that have a number of contributors to be more credible.

SEO 48

SEO High Quality Lead Marketing Budget Advertising Agencies 48

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? I know I, personally, have often felt this way.) What tips do you have for keeping blog post ideas flowing? Free Download: Advanced Business Blogging. This is a common feeling. (I

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

SmartBug Media

NOVEMBER 16, 2022

Digitalization has taken the B2B journey online and empowered buyers to self-educate and collaborate with their peers before ever speaking to a sales or marketing person. This shift has put increased pressure on B2B marketers to execute a strategy focused on demand generation and growing the lead pool. Invest in Your Blog.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Hubspot

NOVEMBER 1, 2010

If you're a business blogger who is trying to make the most of your blog by regularly cranking out content, chances are you're familiar with the pressure. In this week's top inbound marketing article, Chris Brogan shares his thoughts and tips on consistently creating remarkable blog content. Cranking Out Content.

Inbound Marketing 28

Inbound Marketing Blogger Content Landing Pages 28

Hubspot

JULY 23, 2010

Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. View this document on Slideshare and click download at the top of the document to get a copy of this checklist for your business. Blog Checklist. She also blogs at www.rchurt.com.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

MARCH 13, 2019

Inbound Leads. Can you come up with a better Inbound Marketing Haiku ?). Inbound Leads.” ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy. Your blog is your place to be YOU; to be a real person. Repeat after me: . They Buy Much Faster.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Hubspot

SEPTEMBER 28, 2010

Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog. It is, however, critical that business owners and marketers ‘ blog for business.’ Determine who your audience is going to be and why you are blogging.

Business Blogging 28

Business Blogging Godaddy Business Domain 28

PureB2B

JUNE 29, 2021

Now, businesses can run targeted ads that guarantee a broader reach to potential customers. In terms of efficacy for specialized enterprises, inbound marketing outperforms digital marketing and is a near-perfect fit. An Overview of Inbound Marketing. Inbound Marketing for Niche Business.

Inbound Marketing 62

Inbound Marketing High Quality Lead Planning Paid Search Agency 62

Hubspot

MAY 24, 2010

As with any new endeavor, personal or professional, staying motivated to stick with it during the early days when times are especially tough is, well, especially tough. Our top article offers some useful tips for staying motivated during those trying, early months of blogging. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

PureB2B

JUNE 13, 2017

Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. This software stores personal information such as names, job titles, company names, and email address.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog?

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Single Grain

DECEMBER 29, 2020

He also writes about the non-professional side of life and how it affects not just your personal life, but your business, too – like founder's depression (b t, he calls it), the importance of taking vacations (and how founders are doing it wrong), and how he, a solo founder, deals with loneliness. 15) Joel York.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

NuSpark Consulting

OCTOBER 24, 2011

Marketing’s role is growing through the addition of what I call ‘sales enablement’ activities. These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). When the prospect is nearing a buy decision, they will want to speak with a sales person.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

PureB2B

JUNE 13, 2017

Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. CRM software stores personal information such as names, job titles, company names, and email addresses.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Leadspace

SEPTEMBER 14, 2019

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. Instead of outreach to actively generate awareness of your business, you go about it more passively. Create SMART inbound marketing goals.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Brandpoint

DECEMBER 27, 2018

If this person is a good candidate to become a customer (which can be done through a lead scoring process), a salesperson might pursue the lead by sending an introductory email or dialing a cold call. Content and inbound marketing can reduce the need for cold calling. Related content: Is Business Blogging Still Worth It? ].

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Marketing Insider Group

NOVEMBER 9, 2010

For the self-employed, blogging is a means to attract new business and new clients to their business, whereas “hobbyists&# are simply looking for “personal satisfaction.&# Blogs help deliver information from the company to the consumer. Such as building up personal and professional brands.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Cool -- now you're pumping out blog content left and right.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

DECEMBER 1, 2014

With over 332K followers, 175K Facebook fans, and (predictably) incredible search authority, the Moz.com blog has long been heralded as an industry guidepost for how business blogging (and SEO) is done. That turned out to have lots of positive, serendipitous, but unintended effects, including launching our business!

Internet Marketing 28

Internet Marketing Planning Inbound Marketing SEO 28

Hubspot

DECEMBER 7, 2011

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Hubspot

OCTOBER 21, 2012

Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? That throws us marketers a bit off course, doesn’t it? Isn’t personalization a good thing?

Facebook 28

Facebook Inbound Marketing Google Promotion 28

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Hubspot

JUNE 21, 2010

The follwing is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. Webinar: Advanced Business Blogging.

Copywriting 28

Copywriting Paid Search Agency Business Buyer Personas 28

Hubspot

DECEMBER 9, 2010

As vocational education choices increase, smart marketers are leveraging inbound marketing to reach a wider demographic of potential students. Inbound marketing allows your best prospects to find you as they search for education alternatives. Blogging can be easy. Download this free 38-page ebook today!

Allocation 28

Allocation Tips Bandwidth Inbound Marketing 28

Hubspot

JANUARY 4, 2011

The fundamental principle behind inbound marketing success is that you need to create valuable content in order to generate leads. Andrew is the person who trains every new HubSpot employee about content creation, blogging, building calls-to-action and other editorial elements. By leveraging the power of the collective.

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

Hubspot

AUGUST 6, 2013

Facebook''s Plans for Better Communication to Businesses. Facebook said it would start posting more frequently on its Facebook for Business blog starting with a post titled “News Feed FYI: A Window Into News Feed,” which provides a useful primer on News Feed and how it works. Here are some features you''ll see: 1) Story Bumping.

Transparency 28

Transparency Facebook Business Inbound Marketing 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Go Beyond SEO

JULY 27, 2018

Blogging about those things will bring warmth, personality, and a sense of familiarity to your practice. Connect in Person. Connecting with your community through social media, blogging, or in person will naturally drive people to your website and onto your client list. Make connections face-to-face.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84