Webbiquity

MARCH 13, 2019

So, this recruiting firm is good at networking: online and in the real world. But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Albacross

MARCH 19, 2019

Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. Advantages of Marketing Your Product on the Internet. Wordpress is one of the best platforms for your business blog.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. By not using every opportunity to generate high-quality leads, they may be leaving money on the table. A business blog is a powerful online marketing tool for inbound lead generation.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Writing on the Web

AUGUST 13, 2014

Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” So what should you pay attention to when it comes to measuring your content marketing efforts? Phone calls and lead generations. Is it: Sales.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

NuSpark Consulting

JUNE 24, 2012

Using Google+ is much like any other social media site but there are a few things to keep in mind when using Google+ for business. When using Google+ for lead generation be sure to find pictures, charts, graphs and other relevant visuals to share on your page as this is the best way to share your message virally.

Google 100

Google Adsense Business Social Media 100

Hubspot

JULY 23, 2010

Call-to-Actions – Your blog should be a lead generating machine. Great blog call-to-actions are action oriented, positive, clear, and direct. The same way you want to know how your website is succeeding, you'll also want to know what's working on your blog. Blog Checklist. She also blogs at www.rchurt.com.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

EMagine B2B Blog

APRIL 23, 2015

In today’s digital age, having a blog for your company website is no longer an option, it’s a necessity. Any B2B marketing maven should know a business blog is an absolute must have for a successful content strategy. Whether you want to believe it or not, a blog truly is one of the most important pages on your website.

B2B 40

B2B Traffic Lead Scoring Lead Ranking 40

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. As a busy CEO, you likely don’t have much time. Why Online Marketing Is Important.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

markempa

DECEMBER 11, 2008

Should you write a blog exclusively for search engine visibility? Business blogs can offer little-known companies name recognition, and the chance to boost traffic and generate leads well beyond what they'd get if they were simply offering a list of goods and services for sale on their website.

SEO 120

SEO Lead Scoring Lead Ranking Traffic 120

Go Beyond SEO

JULY 27, 2018

70 percent of law firms generate new cases just from their website. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. Legal firms who use video content for marketing purposes increase web traffic from search engines by 41 percent.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Adobe Experience Cloud Blog

JANUARY 6, 2017

Matt Heinz is the President and CEO of Heinz Marketing which offers consulting services that cover B2B demand generation, pipeline management, sales enablement, content strategy, inside sales effectiveness, marketing technology, and driving revenue and results. vpU8iyHP1x via @pulpstrategy #brands #marketing #socialmedia.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Hubspot

NOVEMBER 17, 2011

Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Why Online Lead Gen Is More Profitable.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Go Beyond SEO

JULY 27, 2018

70 percent of law firms generate new cases just from their website. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. Legal firms who use video content for marketing purposes increase web traffic from search engines by 41 percent.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Single Grain

DECEMBER 29, 2020

. * SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 8 SaaS Marketing Trends You Can’t Ignore in 2020. Rand Fishkin is extremely well-known in the online marketing, SEO, entrepreneur, and SaaS world. Nowadays, Patel regularly writes in-depth marketing tutorials. Top 16 SaaS Bloggers to Follow.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Go Beyond SEO

JULY 27, 2018

70 percent of law firms generate new cases just from their website. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. Legal firms who use video content for marketing purposes increase web traffic from search engines by 41 percent.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Anything Goes Marketing

AUGUST 19, 2006

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. If you've had enough of e-marketing, here is what I recommend: Simplify your website. The business blog to end all business blogs.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. It really works and I come away from the podcast with some better insight into the sales and marketing process. Drive website traffic. B2B podcasting, business blogs.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Hubspot

DECEMBER 20, 2011

Ebooks to help you learn broad inbound marketing strategies: 25 Website 'Must Haves' for Driving Traffic, Leads and Sales. The Ultimate How-to Marketing Guide. The Essential Step-by-Step Guide to Internet Marketing. 11 Examples of Online Marketing Success. 2011 Online Marketing Blueprint.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Online Marketing Institute

NOVEMBER 18, 2010

Granted, a blogs potential ROI (return on investment) will vary from business to business, but here are 5 good reasons to blog. 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont. Traffic is the lifeblood of internet marketing.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Industrial Marketing Today

OCTOBER 2, 2010

Define your business objectives and what you expect to accomplish. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

MAY 18, 2010

muhammadbutt The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[2] Great idea you have there about leveraging offline assets to online. Radu Prisacaru I want to thank you for generating a excellent post.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

NOVEMBER 7, 2010

Filed under: Articles About Biz Blogging , B2B Blogs , Business Blogging b2b marketing Business Blogging content curation content marketing : Permalink 1 comment for Content Curation in B2B Marketing » Some interesting and thought-provoking comments from the thought leaders.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Industrial Marketing Today

JULY 23, 2010

It will help to drive more traffic to your site where you could build a deeper relationship with them. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. The objective here is to drive people to your website, which should be the hub of your online marketing.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Otherwise, your traffic will dry up and the hard-earned readership will lose interest. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Hubspot

FEBRUARY 23, 2011

This list dynamically ranks marketing blogs according to several key metrics, including traffic, engagement, and blog grade. Blog Grade is the score generated by HubSpot's free Blog Grader tool. Free Download: Better Business Blogging in 2011. You can check out the full list here.

Hubspot 28

Hubspot Blogger Internet Marketing Display 28

Hubspot

APRIL 3, 2013

Shortly thereafter, blogging saw a renewed resurgence when everyone began hyping the value of content creation which, of course, had already been around for hundreds of years in various incarnations. The Blog Post as the New Ad Unit. 6) Blog posts provide pathways to qualified lead generation. Do search engines index ads?

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

OCTOBER 19, 2010

Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Encourage your visitors to take the next step, and turn your website into a lead generation machine with compelling offers ! Free Download: 2010 Online Marketing Blueprint.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

DECEMBER 9, 2010

Blog about your market niche, solicit guest bloggers from graduates, staff and administrators, and use your best keywords in the blog posts to generate qualified traffic. Blogging can be easy. Check out 8 Ways to Write Quick Articles for Your Business Blog.

Allocation 28

Allocation Tips Bandwidth Inbound Marketing 28

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. ” The Entrepreneur’s Advisor | Why and How to do a Blog Right by The Entrepreneur’s Advisor.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Industrial Marketing Today

JUNE 8, 2010

Develop content for each section using these keywords and phrases to help you get found on search engines and drive traffic to your site. Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle. What has worked for you?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. In the same way business marketers need to take their content marketing up a notch in order to raise their ROI from content marketing.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

JUNE 3, 2010

> Oh, we need content, okay let’s just copy & paste from our old marketing collateral. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Why does online marketing content cause so much angst?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Marketing Insider Group

SEPTEMBER 14, 2020

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies.

Stats 265

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 265

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. My blog just had its one year anniversary. Mark, you're spot on!

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

JANUARY 25, 2012

Individual marketing channels that work in tandem to promote an offer, promotion, or even a full-blown campaign can give you the oomph you need to generate even better results. Here are 8 ways you can give your marketing more leverage with a more integrated approach to the channels you're likely already working with.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28