Writing on the Web

MAY 11, 2011

It can help your search rankings and drive traffic to your site. One good way to do this is via the slice-of-life approach; what happened to you today that relates to some business insight you can offer? Blogs should not be looked at in the traditional sense as corporate communications. Blogs have to be kept up.

Digg 100

Digg Buzz Blogger Press 100

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

AUGUST 3, 2010

Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 29, 2009

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 21, 2010

Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. Now, that doesn’t sound very different from most b2b and industrial marketers but wait till you hear/read about the phenomenal results that Holly and her team have produced. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

JUNE 29, 2010

Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. Use video testimonials and/or interview your customers and convert them into podcasts. These stories are uniquely yours, making them difficult for your competition to copy. That’s the goal of every branding effort.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Online Marketing Institute

MAY 18, 2010

Optimizing news related content such as press releases and images can attract journalists to use the company in a story. Optimizing blog content that humanizes the company and gives insight into the culture as well as optimized job listings can make it easier for qualified candidates to find open positions. We hope to see you there!

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Industrial Marketing Today

NOVEMBER 16, 2009

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JULY 23, 2010

It will help to drive more traffic to your site where you could build a deeper relationship with them. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. I have even read statistics where Facebook is now drawing more visitors than Google.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 8, 2010

Develop content for each section using these keywords and phrases to help you get found on search engines and drive traffic to your site. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Otherwise, your traffic will dry up and the hard-earned readership will lose interest. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Figure out what the pressing issues are, what motivates them to act now rather than later and then write in a voice that addresses their concerns.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

JUNE 23, 2011

You already know that creating quality content helps drive traffic to your web site, which in turn creates more leads. However, you might be all too familiar with the pressure that comes with blogging: the pressure to come up with remarkable and appealing content on a regular basis. What are their most pressing problems at work?

Tips 28

Tips Opinions Statistics Ideal Customer Profiles 28

Online Marketing Institute

JANUARY 4, 2011

KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. The Facebook Blog The Facebook Blog is clearly targeted at existing users.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

APRIL 14, 2014

What do 73% of reporters say press releases should contain? The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

KoMarketing Associates

MAY 2, 2017

These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. While influencer campaigns have become much more competitive in recent years, there is still tons of opportunity in B2B influencer campaigns, which most businesses aren’t doing yet.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

B2B Marketing Zone Posts

AUGUST 3, 2010

Why B2B social media is about making love, not war - B2B Marketing Online , July 28, 2010 Ever wondered why Facebook has a ‘like’ button, but not a ‘dislike’ button? But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. Time to Kill the Press Release?

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

SEPTEMBER 17, 2018

In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. On Facebook? As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language. To solve this problem, lock the exposure before you press record.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

JUNE 27, 2013

So here are the four main ways you can newsjack with your business blog. And, once you publish, you might be able to go back and add details to the article to reap even more traffic. This is the type of newsjack we do most often on the HubSpot blog. The press will have already written about what the update is.

Press 28

Press Content Analysis PR 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Un-clog your blog. Six killer ways to boost blog traffic and revenue via social media , October 6, 2010 have some blogs that generate considerable traffic. This one is creating moderate traffic. But I think there are 3 more ROIs out there where you can build a great business case with Social Media.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. What Is Good Business Blogging?

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Hubspot

JULY 17, 2012

With the declining effectiveness of traditional channels and an increasing trust in 'earned' media , businesses should not only attract traffic through inbound channels like blogging and social media, but also by actively seeking opportunities to garner attention from media, the press, influencers, and bloggers.

Buy 28

Buy Guerilla Marketing Media Peer-to-peer 28

Moz

MAY 6, 2019

In other words, you'll attract the right type of traffic to your website. This will help create a longer-term blogging strategy, making a list of topics that support a specific conversion. Here are the consistent principles that were found: The ideal blog post title length is 60 characters. Search engines are funny that way.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

MARCH 1, 2012

For example, when clicking through the 'About Us' section of HubSpot's navigation, you reach this page that contains 'News,' and the 'Press Room,' both of which house content you would want to index in your analysis. Blog posts. Press releases. Are people commenting on any particular blog posts? Whitepapers. Slide decks.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

MAY 9, 2012

Instead of simply directing visitors to download the free ebook about calls-to-action, the copy called out in orange above explains why the content therein is valuable -- readers will learn how to direct better traffic to their offers, and generate more leads for their business! 7) Being Too Wordy. 8) Not Leveraging Numbers.

Landing Pages 28

Landing Pages Click Rate Inbound Marketing Sales Cycle 28

Webbiquity

SEPTEMBER 5, 2019

The original strategy for NerdWallet, relying on word of mouth marketing and organic press coverage, failed; the company made less than $100 during its first year. Use the existing traffic and social media communities related to your niche to help you understand customer expectations. You can emerge as a new solution for their demands.

Startups 195

Startups Budget Programs Marketing Budget Tips 195

Single Grain

SEPTEMBER 11, 2019

It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Where’s the disconnect? A high Google ranking.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Magisto

SEPTEMBER 23, 2019

That metric is public on Facebook pages, for example, and can be necessary for a customer as a shorter average might create more confidence and connection between the user and the company. Choosing the right link can, therefore, be crucial for your traffic and presence on socials. Blogs publish content regularly. Back to top).

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Magisto

OCTOBER 3, 2019

Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses. Facebook – You probably know what Facebook is already. Instagram belongs to Facebook.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Hubspot

MARCH 10, 2016

An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging. 35) Facebook. It does not, however, do your taxes.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28