Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 111

B2B Thought Leadership Conversion B2B Thought Leadership 111

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2004: Facebook first starts generating ad revenue with its "Flyers" project. Image Source: Business 2 Community.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Biznology

JULY 10, 2015

These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. Channel Specific Monitoring and Traffic Tools. Paid Social Media Monitoring Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Launch Marketing

APRIL 10, 2024

LinkedIn is often a go-to marketing channel for all B2B startups, but you might also find great value using Facebook, Instagram or even TikTok. Drives Traffic to Your Website Social media often acts as a first step in a prospect’s process to going to your website and learning more about your startup. We have a few tips.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

distribion

NOVEMBER 12, 2020

It might be a blog post with some helpful how-to tips, or it might be a press release about a charity drive. If your traffic numbers aren’t ideal, what can you do to drive them higher? If your traffic numbers aren’t ideal, what can you do to drive them higher? Driving New Traffic Isn’t Easy — But It Is Worthwhile.

Traffic 40

Traffic Top of Funnel Content Press 40

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. The more you write, the higher your chances of getting opportunities that will generate the right kind of traffic.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

MAY 28, 2020

Quickly I pressed "play." Readers could start to believe that the content you're providing isn't valuable, but instead created to drive traffic. However, clickbait isn't the only way to earn traffic for your content. Let's talk about how to obtain that traffic without using false advertising.

Traffic 92

Traffic Work Management Ethics Youtube 92

Contently

JUNE 21, 2016

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. In reality, the news opened up the potential for disaster, due to a new tool Facebook just put in place.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

KoMarketing Associates

APRIL 22, 2015

It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. Boosting website traffic.

Facebook 120

Facebook Tips High Quality Lead Paid Search Agency 120

Marketing Insider Group

DECEMBER 18, 2023

Sharing Top-Performing Content: Sharethrough Image Source: X Sharethrough provides brands with a native advertising platform, which allows marketers to serve their branded content within publisher editorial streams, matching the look and feel of each publication. Why Outbrain?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Optinmonster

MAY 11, 2023

But can you drive traffic to your website for free? The first page of search engine results gets far more clicks, and organic search traffic is free. Blogging statistics show that websites with blogs get more traffic and conversions. You’ve already invested plenty of time and resources in building your business website.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. billion of them!)

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Hubspot

MARCH 29, 2018

Earlier today, members of Facebook's staff held a small press event with a status update on efforts to prevent its platform from being weaponized to influence major national events like elections. Here's a look at the work Facebook says it's doing in each area. Here's a look at the work Facebook says it's doing in each area.

Facebook 67

Facebook Advertising Agencies Paid Search Agency Transparency 67

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Contently

MARCH 1, 2022

Even the invention of the printing press in 1440 did little to shift the high status of copiers the world over. Facebook recently released a list of its top 20 most-viewed posts. The aggregating of content is really for traffic, for awareness, reach, and daily news,” Carter explains. RSS feeds are still popular today.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Webbiquity

MARCH 8, 2022

So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study.

Small Business Marketing 292

Small Business Marketing Tactics Business Cost per Acquisition 292

Hubspot

JUNE 4, 2018

Facebook announced on Friday that it would remove Trending: the section of its site, typically appearing to the right of the News Feed, that displays a list of the most popular news topics at a given moment. However, many suspect that there are other reasons for the removal of Trending from Facebook. Source: CNN.

Facebook 73

Facebook Trends Aggregators Lead Scoring 73

Contently

JANUARY 24, 2020

You need to properly setup your marketing stack (GA, Pardot, Salesforce, SEMRush, Facebook Business Manager, etc.) SEO: Measure gains in search traffic and ranking improvements for target keywords. Look to metrics like video views, engagement rate, reach, social referral traffic, and comments.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Buffer

OCTOBER 14, 2019

Learn what’s coming next to Instagram and find out what’s more popular: Facebook Stories, Instagram Stories, or Snapchat. The Future of Facebook (new audio from Mark Zuckerberg). What we found particularly interesting — and relevant to social media marketers — was his thoughts on Facebook strategy. . Social media news item #1.

Facebook 65

Facebook Social Media Eye-Tracking Twitter 65

Trade Press Services

JANUARY 15, 2024

When done well, social media initiatives can help B2B companies increase their online visibility, drive traffic to their website, improve SEO, generate new leads, nurture relationships, and establish thought leadership. The post Top B2B Social Media Mistakes—and How to Avoid Them appeared first on Trade Press Services.

Social Media 77

Social Media B2B Thought Leadership Media B2B 77

Buffer

FEBRUARY 21, 2023

I would create the event graphics myself using Canva , and use them to promote the events on Diversability’s social channels, amplify them on my personal accounts and within other disability communities (like Facebook groups I was part of), and share the marketing materials with our speakers to help expand our reach.

Brand Identity 88

Brand Identity Branding Peer-to-peer Press 88

Oktopost

NOVEMBER 9, 2023

Paid media refers to advertising channels that require an upfront investment, while earned media is exposure such as press mentions and customer reviews. With most B2B companies active on platforms like LinkedIn, Facebook, and Twitter, social media provides a natural landscape for connecting with professional audiences.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Sprout Social

JANUARY 11, 2024

Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses. Suppose you’re strong in social media engagement but lagging in press mentions. and brand recall (can they remember your brand without prompts?).

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

seo.co

OCTOBER 4, 2021

For example, your neighborhood might have a Community page on Facebook or a Group on LinkedIn. Posting your content here is an open invitation for more traffic, and like with local news sites, the links and authority you get from these will do wonders for increasing your brand’s association with your local area. Press Releases.

SEO 97

SEO Content Press Domain 97

ClearVoice

MARCH 14, 2024

This, in turn, drives organic traffic to your website. You can do this by analyzing their websites for sections highlighting partnerships, checking their social media accounts for any mention of partners, searching press releases , gathering insights from peers and industry insiders, and so on. We know, we know.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Optinmonster

JULY 20, 2021

Press reviews. Adding a customer quote only increases your chances of converting your site’s traffic. All you have to do is pull screenshots from a Facebook post or a Twitter update, and you have instant proof that your customers love your products. Or, you can embed a feed of Facebook reviews on your website.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Lenny's Newsletter

SEPTEMBER 5, 2023

He posted in their Facebook group or something.” Get press Three startups I looked at had meaningful success with early PR. ” — Spenser Skates , CEO and co-founder Canva: “We had a fair bit of press based on our very first funding round. That was really cool to see happen.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Share an image related to your company on your Facebook page, and ask people to like or comment to enter your contest.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Sprout Social

MARCH 7, 2024

Consider how their products meet the pressing needs of customers and look for areas of dissatisfaction you can capitalize on. Analyze the keywords, content types and promotional strategies that drive the most organic traffic and customers for their business. These insights are useful for comparing and benchmarking your performance.

Analysis 90

Analysis Marketing AI Examples SWOT 90

Trade Press Services

OCTOBER 2, 2023

Popular third-party review sites include Google Business, Yelp, Facebook, or niche platforms like Capterra , UpCity , G2 or Clutch.co. Additionally, third-party review sites can drive traffic to your website, as customers often visit review sites before making a purchase decision. What Are Third-Party Review Sites?

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

Hubspot

AUGUST 7, 2018

Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook. Write online press releases. Writing online press releases is an additional way to increase online coverage of your business from other sources, which will also positively affect your ranking in the SERPs. Create a blog.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

seo.co

OCTOBER 4, 2021

You probably already have a Facebook page, but you need to go the extra mile. Facebook, Twitter, Google+ and LinkedIn are the power players in social media, but don’t neglect your other options. Distribute press releases locally to attract local links. It’s called WP Map Folio.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

MLT Creative

FEBRUARY 1, 2011

Just like sitting at a stop sign at the mall, watching all the inbound traffic flow in, B2B marketers can yield to traffic using inbound marketing tactics. Try some of these methods to drive repeat traffic to your B2B website: Be consistent with your company’s brand. Write press releases regularly.

Traffic 40

Traffic B2B Marketing Paid Search Agency Advertising Agencies 40

Sharpspring

JUNE 3, 2021

Social networks like Facebook and Twitter are great for combining personal and business affairs. Your traffic needs to be engaged, whether it’s branded traffic (those people typing your name in the search box) or just any cold clicks (people who have no idea who you are). Add a CTA on how to contact your press team.

Personalization 129

Personalization SEO Brand Identity Branding 129

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency Open Rate 120