Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. However, you can do it too with some help.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Thought leadership, SEO, lead generation? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. Content that educates them.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Webbiquity

MAY 6, 2020

Big brands like IBM, Google, Microsoft, Starbucks are seen blogging regularly as a means to interact with their customers. But blogging regularly can significantly increase website traffic (particularly from organic search and social media) for small to midsized companies as well. Create Engagement.

Enterprise Management 206

Enterprise Management Work Management Marketing Management Multi-Channel 206

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

LeadSquared

JANUARY 28, 2016

For the sake of thought-leadership, your blog needs to be thorough and value-filled – and for the sake of mass readership, it should still remain simple and interesting. Create content around SEO keywords that have already been done to death, but be fresh and original with what you write. You do not always need a blog.

Traffic 52

Traffic Thought Leadership Lead Scoring Lead Ranking 52

Webbiquity

FEBRUARY 9, 2021

It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog. Blogging is important because, up until 2008, more people still used offline (e.g. How can a writer monetize their blog, and what are the key things to keep in mind?

Paid Content 297

Paid Content Traffic Lead Ranking Blogger 297

Marketing Insider Group

FEBRUARY 23, 2021

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. My favorite case studies will: Position your business as an industry leader. Educate consumers on the value your product or service offers. Add to Your Blog. The other service provider hasn’t.

Case Studies 276

Case Studies Case Study Studies Top of Funnel 276

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Here's what they said.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Go Beyond SEO

JULY 27, 2018

Have an Up-to-Date Website with Proper SEO. To make this happen, your site needs to have good SEO. SEO, or search engine optimization, is how a search engine, like Google or Yahoo, will find your website. To learn more about SEO and why you need it, you can read our last blog. Lawyer Blogging.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Sword and the Script | B2B

APRIL 18, 2020

The data shows: “…as of right now, news traffic to news sites, both in the U.S. Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.” The spending on paid search and SEO jives with similar surveys published on this roundup last week. million.

Trade Show 79

Trade Show Conference Paid Search Agency Content Marketing 79

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Valasys

MAY 7, 2020

Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Go Beyond SEO

JULY 27, 2018

Have an Up-to-Date Website with Proper SEO. To make this happen, your site needs to have good SEO. SEO, or search engine optimization, is how a search engine, like Google or Yahoo, will find your website. To learn more about SEO and why you need it, you can read our last blog. Lawyer Blogging.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Go Beyond SEO

JULY 27, 2018

Have an Up-to-Date Website with Proper SEO. To make this happen, your site needs to have good SEO. SEO, or search engine optimization, is how a search engine, like Google or Yahoo, will find your website. To learn more about SEO and why you need it, you can read our last blog. Lawyer Blogging.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Buffer

MAY 4, 2022

All the material on the site will be within your control, ensuring the tone and style of your blog are consistent with your brand values. Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 42

Practices B2B Thought Leadership Lead Scoring Lead Ranking 42

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. What is On Site SEO? On-site SEO refers to changes that you can make within the code of your blog.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Why You Should Blog for Your Business. Business Blogging Tips.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

DECEMBER 10, 2010

How do you drive traffic to your blog? In order to start driving traffic to your blog, you will need to carve out a niche—focus on your industry and optimize your blog posts around specific industry key phrases. What has a greater effect on SEO: blog links or link building strategies?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Just as you would for a blog or social media account, you want to break down your content ideas. If you’re having trouble, HubSpot’s Business Blogging course can serve as a great foundation for structuring your content.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Single Grain

DECEMBER 29, 2020

Educate yourself. Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Rand Fishkin is extremely well-known in the online marketing, SEO, entrepreneur, and SaaS world.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

PureB2B

AUGUST 3, 2016

Educating your readers about the industry you belong to will turn your brand into a go-to resource. Boost Your SEO. Blogging increases your digital presence so that you’re more visible on Google and other search engines like Bing and Yahoo. Do this alongside the free content you’re already posting on the blog.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Atomic Reach

JANUARY 3, 2019

Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing. Marcus Miller - Internet Marketing and SEO Consultant for Bowler Hat. Butters has become a prominent SEO and audience growth expert in his own right.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

ClearVoice

MAY 26, 2022

According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. In addition to website traffic benefits, blogging helps you build more effective relationships with readers which can turn them into customers. Examples of effective blogs from marketers.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

SmartBug Media

NOVEMBER 13, 2020

And 57 percent of marketers say they have “ gained customers specifically through blogging.” So, how do you turn your blog into a lead generation engine? The Benefits of Business Blogging. For marketers looking to build a scalable content marketing strategy, one of the most impactful places to start is blogging.

Lead Generation 111

Lead Generation Traffic Lead Scoring Lead Ranking 111

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think.

Top of Funnel 301

Top of Funnel Paid Search Agency Companies Marketing Automation Services 301

seo.co

NOVEMBER 8, 2021

With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. The Moz Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Hubspot

NOVEMBER 29, 2018

Lastly, Luisa is SEO-optimized to help you organically attract more traffic and visitors. SEO-optimized. Presence is a business, e-commerce, and education-focused simple WordPress theme that provides you with pre-built layouts, blog pages, and different designs. The theme also supports videos.

Best Practices 77

Best Practices Enterprise Management Blogger Display 77

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60