PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Think Before You Post.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. It seems the secrets of SEO are known only to a few high-priced consultants.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. (And And in any case, Phil has been known to be wrong.).

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Thought leadership, SEO, lead generation? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. Content that educates them.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Content Standard

DECEMBER 14, 2023

Including over 12 years at Autodesk, his experience spans business strategy and marketing, with an emphasis on product marketing, go-to-market strategy, campaign development, and breakthrough content. He suggests starting with understanding customer needs and reverse-engineering content to deliver value.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Marketing Insider Group

FEBRUARY 23, 2021

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. My favorite case studies will: Position your business as an industry leader. Educate consumers on the value your product or service offers. Add to Your Blog. The other service provider hasn’t.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Webbiquity

MAY 6, 2020

Every month, 409 million people view more than 20 billion blog pages. 57% of businesses have acquired customers through blogging. 72% of marketers agree that content creation is one of the most effective SEO tactics. Businesses with blogs get double the traffic than companies that don’t blog.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Improve your search engine optimization (SEO) results. But how exactly do you write a great (or even good) B2C blog post? Share news and deals.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Writing on the Web

FEBRUARY 11, 2016

In my last post , I shared why SEO and content marketing fit together. While your blog needs good Search Engine Optimization, it has to start with quality content. It is based on six principles that anyone can and should apply to their writing, whether it be for their business blog, e-newsletters, or e-books and websites.

Content 100

Content Consulting Newsletter Opinions 100

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. What is On Site SEO? On-site SEO refers to changes that you can make within the code of your blog.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Buffer

MAY 4, 2022

All the material on the site will be within your control, ensuring the tone and style of your blog are consistent with your brand values. Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Go Beyond SEO

JULY 27, 2018

Have an Up-to-Date Website with Proper SEO. To make this happen, your site needs to have good SEO. SEO, or search engine optimization, is how a search engine, like Google or Yahoo, will find your website. To learn more about SEO and why you need it, you can read our last blog. Lawyer Blogging.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

SmartBug Media

JANUARY 23, 2019

So how do you attract people looking for help relevant to your business? You need to create consistent, relevant content that’s meant to educate and engage your audience. This process is known as content marketing, which is really just the art of business storytelling. Focus on Educational Content as Opposed to Branded Content.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Why Blogs are Still Impactful.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Sword and the Script | B2B

APRIL 18, 2020

Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.” The spending on paid search and SEO jives with similar surveys published on this roundup last week. But that doesn’t mean people need less high-quality information or education.” million.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

Webbiquity

JANUARY 7, 2021

Blogs are especially popular among students who have access to fast Internet connectivity and a lot of ideas to share. And search engine optimization (SEO) plays a huge role in the processes of discovering and sharing ideas. SEO can make or break your blog’s web presence. Make sure to cover the on-page SEO basics.

Blogger 237

Blogger SEO Tips Paid Search Agency 237

Valasys

MAY 7, 2020

Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Go Beyond SEO

JULY 27, 2018

Have an Up-to-Date Website with Proper SEO. To make this happen, your site needs to have good SEO. SEO, or search engine optimization, is how a search engine, like Google or Yahoo, will find your website. To learn more about SEO and why you need it, you can read our last blog. Lawyer Blogging.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Hubspot

DECEMBER 10, 2010

What has a greater effect on SEO: blog links or link building strategies? Don’t divorce blogging from link-building strategies. When creating calls-to-action, use active voice and verbs that convey educational offers. in the way we are doing with this post!).

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

JULY 10, 2019

Customers want to be educated (which is where B2B content marketing comes in). Customers appreciate education but don’t always need it to make a purchase decision. You can do this with on-page SEO and technical SEO tactics. Before you start creating content, though, I recommend creating a business blog.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Go Beyond SEO

JULY 27, 2018

Have an Up-to-Date Website with Proper SEO. To make this happen, your site needs to have good SEO. SEO, or search engine optimization, is how a search engine, like Google or Yahoo, will find your website. To learn more about SEO and why you need it, you can read our last blog. Lawyer Blogging.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Writing on the Web

DECEMBER 26, 2012

The leading contributor to DegreeJungle.com , she is also a full time writer and blogger specializing in education, social media, and entrepreneurship. Related posts: Using a Business Blog: Are You Hard to Find on the Web? My Business Website: Content for Customers… or SEO?

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

SnapApp

AUGUST 22, 2017

One example of this is Microsoft’s “cyber sitcom” starring a young Jennifer Aniston in a bizarre educational TV program. . . The trouble with the PDF format was that the content on these static pages were: Not crawlable by search engines, thus limiting SEO opportunities, and. Blogging and the Birth of Content Marketing.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Webbiquity

JUNE 16, 2015

The top metrics used by B2C marketers to measure content marketing success are website traffic (62%), sales (54%), higher conversion rates (39%), and SEO ranking (39%). The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%). Heidi Cohen ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Think Before You Post.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

Single Grain

DECEMBER 29, 2020

Educate yourself. Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Rand Fishkin is extremely well-known in the online marketing, SEO, entrepreneur, and SaaS world.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 44

Practices B2B Thought Leadership Lead Scoring Lead Ranking 44

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Just as you would for a blog or social media account, you want to break down your content ideas. If you’re having trouble, HubSpot’s Business Blogging course can serve as a great foundation for structuring your content.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

PureB2B

NOVEMBER 13, 2017

This makes email an effective channel for pretty much any business operating in a B2B context. #2 By consistently publishing valuable and educational content, you can build strong relationships with prospects and establish trust with your audience. 5 Word of Mouth / Referral Marketing.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

Atomic Reach

JANUARY 3, 2019

Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing. Marcus Miller - Internet Marketing and SEO Consultant for Bowler Hat. Butters has become a prominent SEO and audience growth expert in his own right.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112