ClearVoice

JUNE 13, 2022

With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? Anyone can type some words in a content management system and hit publish. It’s essential to define them so you can better target them in your content marketing. Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. But does that mean there are no standards—or at least guidelines—that help people create quality content? Especially if you’re creating B2B content intended to strengthen your brand, conversions, and sales. Definitely not.

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

ClearVoice

MAY 20, 2022

That’s why some of the biggest law firms have the best legal blogs to attract prospects and engage existing clients. Read on to find out the benefits of having a blog for your law firm and some of the best legal content ideas to get started. Why Do Law Firms Have Blogs? What are the best legal blogs of 2022 covering?

Peer-to-peer 52

Peer-to-peer High Quality Lead Case Studies Work Management 52

Hubspot

NOVEMBER 29, 2018

If you are a photographer or want to display your artwork, these simple photography themes will allow you to share your content in a way that looks nice, organized, and doesn’t detract from your work. Customizable pages include FAQ, forums, knowledge base, and more. Key Takeaways: Ideal for news articles and blogs.

Best Practices 77

Best Practices Enterprise Management Blogger Display 77

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Industrial Marketing Today

NOVEMBER 3, 2011

I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. Some companies need help setting up their business blogs but for most, the biggest obstacle is creating content.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many off site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. FAQs]" should get you up-to-date.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Go Beyond SEO

SEPTEMBER 20, 2021

Just like most small businesses owners, you may have heard that Content Is King. So you do some research online and decide you’re going to create some content for your website or social media. It’s tempting, but don’t try to be all things to all people, especially as a business owner. Step 2: Make a List of Your FAQs .

FAQ 78

FAQ Content Small Business Marketing Segmentation 78

Hubspot

APRIL 12, 2011

The Following is a guest post by Sam Coren (@ samcoren ) the Content Manager for StudentAdvisor.com, a Washington Post Company. Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox.

Tips 28

Tips FAQ RSS Social Media 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Buzz Marketing for Technology

JUNE 27, 2008

Was there too much content to wade through? Was the content badly indexed? The practitioners I talked to about PPI said they would love to participate in PPI coaching, provided it was focused on the content on their own desktops and hard drives, and not the stuff in the central repositories. Personal Content Management +.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Was there too much content to wade through? Was the content badly indexed? The practitioners I talked to about PPI said they would love to participate in PPI coaching, provided it was focused on the content on their own desktops and hard drives, and not the stuff in the central repositories. Personal Content Management +.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

MARCH 21, 2012

The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. Blog Bundle. Data Compilation.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JUNE 8, 2011

This workshop wasn't at a conference - in fact, it was at the quarterly meeting of a company that believes so strongly in the business results of blogging that they've enlisted their entire company to participate - thereby increasing content, search results, traffic and leads in a dramatic way.

Peer-to-peer 28

Peer-to-peer Blogger Lock-In Thought Leadership 28

Convince & Convert

MARCH 23, 2010

Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

ClearVoice

JUNE 3, 2022

Modern SEO is a combination of the art of writing to please readers and the science of making a search engine respond to your content. SEO Content Strategy. With Google accounting for 78 percent of desktop and laptop searches and 89 percent of searches on mobile devices, having a content strategy is critically important.

SEO 97

SEO PageRank Top of Funnel User-Generated Content 97

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? Does anyone care?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

JUNE 6, 2012

First, there's more than one way to opt in to permission-based emails, and different content is required based on how someone has opted-in. A subscriber in your email marketing database is someone who has opted in to receive email related only to a specific type of content. There are two reasons for this. And how do you do that?

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

The Lead Agency

MAY 12, 2022

One of the biggest benefits of blogging for B2B businesses is that every blog page is considered new content by the search engines, which can boost SEO. Search engines favour new content over old content. This online content becomes the face of your business and is on display for search engines to crawl.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Optinmonster

SEPTEMBER 12, 2023

From exploring diverse blog topic ideas to diving deep into niche-specific blogging topics, I’ve got you covered. Whether you’re brainstorming ideas for a blog revamp or seeking blog content ideas to kickstart your blogging journey, this guide promises a treasure trove of inspiration.

Marketing AI 98

Marketing AI Ethics Blogger Thought Leadership 98

Online Marketing Institute

MARCH 30, 2011

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. Heres what they found.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. What Is Good Business Blogging?

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

Hubspot

MARCH 1, 2012

If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. So grab your list of competitors, read this guide, put your spy goggles on, and get going with your competitive content analysis! Step 1: Find Where Content Lives.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Buzz Marketing for Technology

JUNE 27, 2008

Many training departments saw it as the content side of training, and wondered why it didnt report to them. Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations. This is the essence of PKM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Convince & Convert

SEPTEMBER 1, 2010

– Small Business Blog from Microsoft – Site Home – TechNet Blogs [.] link] bagarner Ahh – I see your point. Well stated. link] Marjorie Clayman Yep…I’m sure you do [link] Is the media or the message getting in your way? factors to consider: the message and the medium itself.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? Most quality email service providers give you the option of easily adding sharing tools, and you can then run a report showing which of your subscribers clicked your Twitter link, and/or shared content on Facebook. Im Jay Baer.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Hubspot

JANUARY 5, 2012

about business blogging and content creation , one discussion point stood out among the rest: everyone we spoke with acknowledged the importance of business blogging for inbound marketing success, but many people said that, despite their best efforts, it's really hard to find enough time to do so on a regular basis.

Business Blogging 28

Business Blogging Business Curation Blogger 28

Webbiquity

NOVEMBER 12, 2013

Between large and small businesses? Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2C companies? Brandpoint ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Between large and small businesses? Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2C companies? Brandpoint ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

What Goal is Your Marketing Content Achieving? quot; That advice holds true today for B2B marketing content. Every single content asset you produce must have a goal. Most are blog posts, but I’ve also included some eBooks. SEO vs. What’s Up, Blog? Unfortunately, not all content is created equal.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

JULY 19, 2013

Examples: How to Write Stellar How-To Posts for Your Business Blog. How to Map Lead Nurturing Content to Each Stage in the Sales Cycle. How to Create a Facebook Business Page in 5 Simple Steps [With Video!]. In a Nutshell: Posts featuring content presented in a list format. 2) The Listicle. Plus, people love ''em

Thought Leadership 28

Thought Leadership Curation Blogger Classified Ads 28