Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. You will have to weave in social proof, statements from satisfied users, or examples and case studies. Blog this on Blogger. Share this on LinkedIn. Positive , relief from a problem, benefits, imagine a better future. Share this on Facebook.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

NuSpark Consulting

OCTOBER 24, 2011

Social media provides sellers the opportunity to interact with a range of customers, partners and prospects to discuss industry news, business issues, solutions, etc. LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce. The Benefits of a Business Blog. attract prospects.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

ClearVoice

DECEMBER 8, 2020

What may work for one brand beautifully may be a nightmare case study for another. For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption. This statement isn’t either false or true.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

NOVEMBER 9, 2010

.&# Additionally, the majority of bloggers are using a free third-party blogging platform, with WordPress, Blogger and Blogspot as the main platform for roughly three-quarters of all respondents. The event is part of a series sponsored by the Social Media Business Council. That is why blogs matter. Click here to cancel reply.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Webbiquity

JANUARY 9, 2024

Naturally, they are going to share it across their social media channels like Twitter (I refuse to call it X) and LinkedIn. Look for topics like “case studies,” “ultimate guides,” “tools/apps” or “resources” in a particular niche. Plus, I was in more control over who completed the survey.

Traffic 206

Traffic Peer-to-peer Linkbait Customer Surveys 206

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. You can buy the book from Amazon and visit his site at www.distributiontrap.com. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

SEPTEMBER 13, 2010

I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. However, these tend to be far more effective in the later stages of the industrial buy cycle.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JANUARY 26, 2010

Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril. Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. Use case studies to demonstrate tangible results.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

seo.co

NOVEMBER 8, 2021

In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry. Buffer Blog. The Buffer blog provides a constant stream of ideas from industry leading marketers and social thought leaders. The Ahrefs Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Industrial Marketing Today

JUNE 29, 2010

We are all used to seeing case studies and they are powerful marketing content. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 303

Top of Funnel Paid Search Agency Companies Marketing Automation Services 303

Hubspot

MAY 3, 2012

You know, those buttons you see to the left of this blog post that let you tweet, +1, LinkedIn share, Facebook like, and even sometimes pin our content. 3) Get New Blog Subscribers. Your business blog houses some of your best content, and it's all form-free! Just look at all the opportunities: Think about it.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

seo.co

MARCH 8, 2020

In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry. Buffer Blog. The Buffer blog provides a constant stream of ideas from industry leading marketers and social thought leaders. The Ahrefs Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Hubspot

JUNE 25, 2012

Case Study: Local Landscaping Company Aims to Become Top-Ranked Business Website in Their Area. Whether you use Facebook, Twitter, LinkedIn, or an industry-specific social network, these sites allow you to directly connect with your target audience. For a local company, Distinctive Landscaping's "niche" is its geography.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Marketing Insider Group

OCTOBER 11, 2021

Your optimal layout will depend on your industry and what exactly you want your blog to help you accomplish. A B2B consulting company would likely want case studies displayed prominently on their blog page, while design firms would be more focused on including feature images to highlight past work. And, you’ll save money.

Paid Search Agency 283

Paid Search Agency Companies RSS Ad Frequency 283

Marketing Insider Group

SEPTEMBER 14, 2020

One of our favorite content marketing ROI case studies comes from Tiger Fitness. Approximately 66% of people have discovered a new business on Twitter. Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog.

Stats 264

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Business Blogging Stats and Facts.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. How to Convert Readers into Clients on Your Blog , May 26, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Valasys

FEBRUARY 17, 2020

Content can be created in several forms such as E-books, Podcasts & Interviews, Videos, Infographics, case studies & success stories, webinars & blogs. 4) Include Blog Posts: According to a study by HubSpot, 50% of the buyers read a company’s blog while making purchase decisions.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Sprout Social

OCTOBER 10, 2019

Perhaps it was an epic case study. After all, your business’ blog is about so much more than SEO. On top of that, they can share it to Twitter and LinkedIn as well. Tons of likes and shares, and plenty of love in the comment section. Maybe it was an unexpected meme.

Facebook 110

Facebook Paid Search Agency Curation Stats 110

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. It’s not rocket science.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. It’s not rocket science.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

Online Marketing Institute

JUNE 15, 2009

Let us know what you think, and I could send you the case study No Erica, we are not interested in writing about your ad campaign. If you have any questions, feel free to let me know, and if you’re interested I hope you can share this information with your readers. We do not write about ad campaigns and likely never will.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. It’s not rocket science.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

SmartBug Media

NOVEMBER 18, 2022

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. YouTube This is just one of many digital channels (in a non-exhaustive list of Instagram, Facebook, LinkedIn, Twitter, Reddit, and more).

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Single Grain

FEBRUARY 17, 2022

Their social media marketing team has expertise in promoting products and services on LinkedIn, Facebook, Twitter, Instagram, and other leading channels. Bay Leaf team has more than 30 years of combined experience promoting SaaS businesses. Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

SEPTEMBER 26, 2013

An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. LinkedIn is a business-oriented social networking site.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28