Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Optimize Your Storytelling for Engagement and Conversion.

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Stevens & Tate

NOVEMBER 11, 2022

Storytelling is an integral part of marketing your brand effectively. It allows you to convey your message and your values to your audience, all while making it easy for them to relate and connect to you on a more personal level by capturing their interest and inciting specific emotions. Top 5 Storytelling Techniques You Should Avoid.

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Storytelling Brand Identity Branding Order 116

Marketing Insider Group

DECEMBER 15, 2020

True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. Building Trust. Quick Takeaways.

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Ad Building Content Marketing Brand Identity Branding 345

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

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Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

The Forward Observer

FEBRUARY 2, 2024

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. His TEDx talk has over 1,000,000 views.

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Top of Funnel Storytelling Amazon Buyer's Journey 278

Zoominfo

AUGUST 26, 2019

While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. Perhaps you’re already well-versed in brand storytelling , or maybe you’re scratching your head and wondering how stories can help you retain customers. Either way, today’s blog post is for you. Humanize your brand.

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Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Trade Press Services

OCTOBER 16, 2023

That secret ingredient is brand storytelling. Storytelling by definition is “the vivid description of ideas, beliefs, personal experiences, and life lessons through stories or narratives that evoke powerful emotions and insights.” Storytelling helps us connect and identify with the world around us. Follow a story arc.

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Storytelling Brand Identity Branding Tips 52

Marketing Insider Group

OCTOBER 12, 2020

But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup. You must maximize your brand storytelling by ensuring consistent character and feel in everything you produce. Why Is Brand Building Important for Startups? Quick Takeaways : You are your brand.

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Startups Ad Building Brand Identity Branding 359

Contently

FEBRUARY 8, 2022

You know, the person who buys the products and keeps the company in business? Influencer marketing works because influencers build a loyal following with like-minded people who begin to trust them and their opinions. The post 4 Reasons Why Customers Should Be Your Brand Storyteller, Not You appeared first on Contently.

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Storytelling Brand Identity Branding Word of Mouth 205

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. What Is Storytelling?

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Storytelling Content Marketing Brand Identity Branding 59

Stevens & Tate

FEBRUARY 10, 2022

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain. 5 Storytelling Techniques to Keep in Mind. Pacing is essential.

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Storytelling Buyer Personas Case Studies Case Study 114

Martech Advisor

NOVEMBER 5, 2019

STORYSOFT CEO Ryan Taft explains how personalized digital stories powered by marketing automation can capture attention, build loyalty, and drive sales in a cluttered marketplace. Learn More: Storytelling, and Rebranding. Break through with digital storytelling and personalized marketing automation.

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Marketing Automation Services Storytelling Marketing Automation Automation 67

B2B Digital Marketer

MAY 11, 2023

Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. Podcast Timestamps/Outline 01:17 – Introduction 04:57 – Focus on customer and brand conversation, not storytelling.

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Storytelling B2B Sales Sales Cycle Amazon 52

Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

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Creativity Work Management Video Marketing B2B Marketing 177

Heinz Marketing

APRIL 27, 2022

Personal branding is important in my life because it helps me differentiate myself from other students, interns, and people in general throughout my personal and professional career. . What is Personal Branding? Benefits of Personal Branding . This is especially true online if people don’t know you personally.

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Personalization Brand Identity Branding Peer-to-peer 106

Salesforce Marketing Cloud

APRIL 22, 2024

Keep reading to learn how and why you should consider building an online portfolio of your Salesforce skills on the Salesforce platform. Build your own online portfolio of Salesforce skills What is an online portfolio of Salesforce Skills ? What is an online portfolio of Salesforce Skills ?

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Ad Building Ideal Customer Profiles Acquisitions Creativity 52

Trade Press Services Newsletter

MARCH 7, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. In some cases, successful book publication brings monetary rewards that can build an author’s brand or business.

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Paper Thought Leadership Planning Storytelling 311

Zoominfo

SEPTEMBER 26, 2018

To build a strong employer brand, you must craft a comprehensive, multi-channel content strategy to engage your target candidates. To build a strong employer brand, your candidate-facing content must resonate with your ideal candidates. Candidate personas can help you personalize recruiting content for your ideal candidates.

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Ad Building Brand Identity Branding Zoominfo 250

EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling.

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Personalization Brand Identity Branding Storytelling 98

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. What are your goals?

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Storytelling Marketing Budget Creation Startups Barriers 167

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? No fluff, no BS… just straightforward and effective storytelling tactics that will transform your sales game.

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Storytelling Amazon Marketing & Strategy Click Rate 130

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 111

Martech

JANUARY 31, 2022

That’s why so many companies are investing in influencers to personalize their interactions within the platform. Praill’s team was about to build up the personal side of their brand using their own LinkedIn influencing strategy. You need to personalize your brand and that’s why you need a company influencer,” he added.

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Linkedin Personalization Brand Identity Branding 98

LeanData

FEBRUARY 8, 2023

Everyone remembers good storytellers. Training your Sales team to become great storytellers begins with the “WHY.” Why Use Storytelling in Sales Conversations? I teach our Sales team a storytelling technique based on a common structure known as the “hero’s journey.” Then, we share with each other.

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Storytelling Conversion Case Studies Case Study 52

ClearVoice

MARCH 29, 2022

While your business may not include magic carpets, iridescent dragons, or seven sprightly dwarves, the storytelling elements found in fictional tales are just as engaging and influential when incorporating storytelling in your business’ content marketing. What are the Elements of Great Storytelling in Content Marketing?

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Storytelling Content Marketing Paid Search Agency Content 59

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. And you build your case by giving statistics and facts and quotes from authorities.”. Uniting idea with emotion.

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Storytelling Examples PR Trigger Marketing 79

Content Standard

DECEMBER 14, 2023

08:57] Proving Content’s Business Impact – Dusty explains how his team engages in both qualitative and quantitative internal storytelling to draw a direct line from content to business outcomes—from data attribution, to internal case studies proving how content opened the door to higher-level sales discussions within accounts.

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Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. To captivate and engage the audience, focus on storytelling. Preparation is key.

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Impressions Practices Best Practices Thought Leadership 297

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

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Storytelling Advertising Mediums Communities Paper 101

Zoominfo

JUNE 6, 2022

Employer brand content represents the materials you build to inform the broader candidate pool about what it’s like to work at your company. To build a strong brand as an employer, you must craft a comprehensive, multi-channel content strategy to engage your target candidates. What is employer brand content?

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Ad Building Brand Identity Branding Multi-Channel 130

Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Build Video Stories Around Emotion 3. Video Storytelling Tips 3.1 Build Video Stories Around Emotion. Video Storytelling Tips. Contents 1.

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Storytelling Video Marketing Top of Funnel Work Management 110

Contently

FEBRUARY 14, 2018

And thus, after a decade of work and innumerable headaches, we got Star Wars —a story that every person on Earth has heard about. (In The speeders looked like muscle cars, and the spaceships resembled something NASA might soon build. Want to learn the other three elements of great storytelling? His backup plan was film school.

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Storytelling Viral Marketing Amazon Template 157

Valasys

FEBRUARY 6, 2024

Buckle up for an AI-powered adventure where personalized content, dynamic landing pages, and laser-sharp targeting turn lukewarm leads into passionate advocates. This intel fuels personalized content recommendations, email campaigns that resonate, and dynamic landing pages that speak directly to their needs and desires.

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Top of Funnel Personalization Lead Scoring Lead Ranking 40

Marketing Insider Group

MAY 12, 2015

In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. Building relationships with employees is no different than with customers, and you have to aggressively make internal content production a priority, just like with external audiences.

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Storytelling Brand Identity Branding Ad Building 100

Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Makes Storytelling Effective in a Healthcare Setting? Humans have always relied on storytelling to pass down information.

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Storytelling Advertisements Advertising Practices 52

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Personalization. Personalized emails get much higher open rates. 90% of U.S.

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Planning Trends Advertising Agencies Paid Search Agency 363

xiQ

JUNE 19, 2019

ABMers have to be really good storytellers. As an ABM leader, you are a disseminator of consistently relevant, high-quality information that lets you establish your (personal) brand and stand out as a leading influencer and authority in your field. The post ABM and the Art of Storytelling appeared first on xiQ inc.

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Account Based Marketing Storytelling ABM B2B Thought Leadership 89