Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Small and Medium Businesses (SMBs) In the SMB sector, B2B creators are like gold. So, what’s driving this shift? So, why is niche focus so valuable? It’s simple.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. Rather than simply state the challenges or pain points of your buyer, create a narrative that walks the buyer through a hypothetical day using a person who matches your target persona. Video is an excellent medium to explain or demonstrate a process. Explain a process.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. Red Bull has built a globally-recognized brand by never holding back when it comes to creating bold storytelling moments.

Media 95

Media Brand Identity Branding Storytelling 95

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Marketing Insider Group

MARCH 27, 2023

When your clients see that you are able to answer questions and provide quick solutions to their problems via mediums they find helpful, they will feel taken care of, secure, and valued from the start. This is often done by providing clients with exclusive benefits or limited-time offers.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Webbiquity

FEBRUARY 25, 2020

Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials. Use FAQs, instructional videos, and most importantly personalized content at the bottom of the funnel.

Top of Funnel 232

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 232

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What’s going on here is that marketers have become storytellers and concept creators. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Content Standard

APRIL 23, 2024

Technology is a powerful tool, but overreliance on automation can actually lead to poorly-executed personalization and an abundance of irrelevant data being used to inform decision-making. Shapes the narrative around the value of marketing: Be an articulate storyteller. Ironically, I’ve found the opposite to be true.

CMO 85

CMO Enterprise Management Planning Work Management 85

Content Standard

FEBRUARY 21, 2019

When social media entered the scene in the early 2000s, marketers were quick to recognize how important of a change this tech would be for their industry—people gathering around interests, sharing their thoughts, and publicly posting personal details felt like a fever dream which couldn’t possibly be true. Evolution of the Story Format.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Marketing Insider Group

MARCH 16, 2021

It’s an interruptive medium and is an outbound approach to brand promotion. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Vidyard

MARCH 9, 2018

Personalized videos. Before the magic happens; however, there’s a lot of careful planning that goes into putting together a great personalized video. If you’re planning a personalized video campaign, it’s important to set clear and measurable goals for your project. Begin with the end in mind.

Video Marketing 88

Video Marketing Personalization Tips Storytelling 88

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Marketing is becoming more conversational and personalized and chatbots enable you to take advantage of this trend without additional strain on your manpower and resources. But that future may not be far off.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. The difference between the Stabilizer and ARC (aside from a more modern format and the electronic version) is that ARC is more focused on people and personalities in the field, which I think is a more compelling way to engage the audience.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Bluetext

MARCH 26, 2021

You’ve been researching for hours and finally come across the perfect blog post – one about why brand storytelling is critical in cybersecurity (hint: you’re reading it). Sit back, enjoy a warm cup of coffee, and keep reading to learn more about the importance of brand storytelling through some of our favorite examples in cybersecurity.

Storytelling 26

Storytelling Brand Identity Branding Paid Search Agency 26

Navigate the Channel

SEPTEMBER 15, 2023

AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. Here’s why: Personalization at Scale One of the most compelling aspects of AI-driven marketing is its ability to deliver hyper-personalized content and recommendations to consumers.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

nDash

FEBRUARY 23, 2022

For this entry, we have a travel & science writer, a news producer, a personal finance & digital marketing expert, and a data-driven health & wellness writer with a PhD in social welfare. I also enjoy writing for the pet care, mental health, and personal finance industries. Sam Stalder. Dianté Gibbs. Ruth White.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. ” Storytelling vs. Story-Making. That’s storytelling.

Storytelling 65

Storytelling Brand Identity Branding Paid Search Agency 65

SendX

NOVEMBER 26, 2020

This is an uphill task for any one person. Personalization Undoubtedly, personalization is a trend that will hardly ever go out of style. The more personalized an email is, the higher the chances of response from the target audience. In all, personalization may just be the key to improving your click-through rates.

Marketing AI 368

Marketing AI Email Marketing Trends Mobile Marketing 368

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. This makes sense for their business model since they have an app that helps their users track their money and make smart personal finance decisions. The topic, storytelling, and quality of research or interviews should all be well thought out.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Zoominfo

JANUARY 21, 2019

9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Keep reading!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Vidyard

FEBRUARY 15, 2022

The Video in Sales Awards celebrate B2B sales teams using personalized videos to transform the way they sell in a virtual world. the data platform leader for security and observability, used video content and personalized videos to humanize its brand, generate demand, and modernize how they connect with key audiences.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Sprout Social

FEBRUARY 15, 2024

Use visual storytelling Users respond more favorably to posts that include visuals like graphics, videos and photos. Chanel’s Instagram account provides an excellent example of visual storytelling. Share personalized content Social media users don’t react to generic content.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Zoominfo

NOVEMBER 12, 2018

As with any popular new medium, businesses are jumping on the podcast bandwagon. Check out the following quotes about the art of podcasting and how to use this new medium as part of your content marketing strategy. Podcasts extend the life of a seminar program by making it available to people who couldn’t attend in person.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

ClearVoice

JANUARY 13, 2020

Personalized content recommendations have been around for some time now. Although personalization has certainly proven to be a successful strategy, personalization is a little scary to everyday marketers. Does personalization really make content marketing better? contentmarketing #customerexperience Click To Tweet.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Personalized video is an innovative way to cut through the noise and drive deeper engagement with online prospects and customers.

Creativity 65

Creativity Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

OCTOBER 22, 2013

Today’s modern marketers are looking to tell better, more compelling stories, and there’s an even greater need for amazing storytelling when fundraising for a non-profit. You can tell a story in person, says Paull, but a large organization needs something scalable. What could you carry over into B2B videos?

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

Zoominfo

OCTOBER 5, 2021

[Related Reading] Key Takeaways from “Talk Data to Me,” Season 1 Podcast Quotes to Inspire You As with any popular new medium, businesses are jumping on the podcast bandwagon. Matt Gourley, Earwolf Podcast Network “Podcasts extend the life of a seminar program by making it available to people who couldn’t attend in person.

Business 100

Business Advertising Mediums Broadcasting Planning 100

Vidyard

JANUARY 19, 2017

It turns out, Vidyard has played a big role: Through video, they reach more and more people through the powerful medium, since it’s more engaging than other formats like text. I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

When you personalize the customer experience , your customers will understand you respect their time. Amazon constantly wins when it comes to personalized customer experience. This campaign drove incremental online revenue and increased brand awareness with a highly targeted audience, revealing the power of personalized videos.

Planning 134

Planning Tips Advertising Mediums Amazon 134

DivvyHQ

MAY 18, 2016

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. Medium is quickly becoming homebase for prolific thinkers, writers and media websites.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Circle Studio

APRIL 28, 2022

It is important to distinguish between the mediums and acknowledge that a one-size-fits-all approach doesn’t work when it comes to copywriting. If unsure about what your firm’s brand voice is, ask yourself what personality the brand has. Leverage the power of storytelling to communicate your messages and make them memorable.

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

Trade Press Services

JANUARY 2, 2024

Building a personal brand is essential for every business professional. Getting published is a key medium for professionals to showcase expertise and prove credibility in their field. Are Trade Publications Still a Viable B2B Marketing Medium? LinkedIn is still the quintessential B2B social media platform.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Personalized video is an innovative way to cut through the noise and drive deeper engagement with online prospects and customers.

Creativity 61

Creativity Video Marketing Advertising Agencies Personalization 61