Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

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Storytelling Business Fulfillment Case Studies 165

Content Marketing Institute

JUNE 1, 2018

in creating great customer experiences.”. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. But that’s OK.

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Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 110

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. They may help you on your personal quest for content answers. Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Marketing Insider Group

OCTOBER 18, 2023

Storytelling in content marketing makes the information more compelling than a bland statement of the facts. What Are the Benefits of Regularly Publishing Journalistic Content? When you publish journalistic content, you’ll quickly notice the following benefits. Such material is concise, informative, credible, and timely.

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Top of Funnel Tips Content High Quality Lead 280

Marketing Insider Group

NOVEMBER 28, 2022

The Battle for Customer Attention. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers. But those days are quickly coming to an end, and businesses need to understand how to reach their customers in today’s attention-starved world. Serving customers serves the business.

Paid Search Agency 324

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 324

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. Each of these companies is a trailblazer and a storyteller. They know how to keep their focus on the customer and follow sound product marketing principles for success. Quick Takeaways. What is Product Marketing? Source: HubSpot.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Contently

JUNE 29, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. We didn’t want to be a technology publication publishing a wide range of articles written entirely by contributors of a singular experience. Immediately, the content was a hit.

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Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

Webbiquity

DECEMBER 6, 2022

575,000 tweets published. Affiliate sales support independent publishing. The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. Per the report, there are: 93.6

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 95

Media Brand Identity Branding Storytelling 95

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. However, it’s best to add in your own storytelling into the post as well. Affiliate sales support independent publishing. AI is just a tool and not another version of you. There is only one you.

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Marketing AI Curation Content SERP 310

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

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Storytelling Video Marketing Top of Funnel Work Management 65

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”. Finding storytellers.

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Storytelling Brand Identity Branding Budget Programs 120

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Quick Takeaways.

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Top of Funnel Work Management Marketing Management Content Marketing 338

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Keeping a consistent weekly publishing schedule. Creating content resources that can’t be easily repurposed by another person or brand. Building links.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

SEPTEMBER 29, 2020

But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. Most personal finance blogs are written by individuals (or a small team) who’ve undergone their own saving, investing, or getting out of debt adventure.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. Leaders often get picky about content because they read it as themselves, not the customer. If you can’t step outside of this, you’ll be doomed to continue publishing stuff that doesn’t resonate. Have a Personality. Showing off a personality also humanizes your brand.

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. First Round Review. American Express Business Class.

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Thought Leadership Enterprise Management Work Management Marketing Management 319

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. This message is huge for building connection with customers.

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Marketing Agencies 2 Lead Ranking Content Work Management 234

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

Storytelling 100

Storytelling SIC Template Case Studies 100

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. Who do you like better: the person saying “I am awesome.” Now, on to the numbers. Image: Moz.

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. And 90% trust what other customers say about a company over what the company says about itself. Brand storytelling is a powerful marketing tool.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Marketing Insider Group

MAY 12, 2015

But employees are the heart of what makes our brand story come to life and create meaningful experiences for customers. In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. How does what you’re telling your customers matter to them?

Storytelling 100

Storytelling Brand Identity Branding Ad Building 100

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. Their content marketing hub What’s Next publishes daily for clients and prospects. Image attribution: Crew.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Trade Press Services

FEBRUARY 26, 2024

B2B buyers want personalized, relevant content. A massive 94 percent of marketers state that personalization boosts sales. Further, it’s been shown that personalized content can create a 20 percent increase in sales opportunities. The first step for a personalized approach is segmentation. They crave a human connection.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Stevens & Tate

JUNE 21, 2023

The following are the four main strategies that make up an effective attraction marketing formula: Focus on Story Branding Storytelling is an essential way to connect or relate with audiences. One of the common challenges businesses face is finding a way to not only engage with their audience, but to connect on a personal level.

Marketing Strategy 87

Marketing Strategy Marketing & Strategy Planning Thought Leadership 87

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. But stepping outside the norms of what people expect is exactly how Lincoln Electric, an icon in industrial welding, has made the entire welding profession sit up and take notice – not just customers and prospects. Craig Coffey, U.S. I talked to Craig Coffey, U.S.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Zoominfo

JANUARY 21, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Keep reading.

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Planning Work Management Zoominfo Storytelling 164

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. Brands can empower customers to make their own stories and experiences.

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Storytelling Brand Identity Branding Paid Search Agency 65

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. While some industry giants may balk at fully automated marketing through smart AI technology, the impact of AI-powered automation in customer service sectors is clear.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Engagio

JUNE 20, 2018

They simply loved bringing joy to their customers. ” That woman and her family ended up becoming some of our best customers and told all their friends. The takeaway: customers always comes first. That’s the feeling my family has always wanted with the toy stores – the customer comes first. – – –. 5) Sound.

Storytelling 54

Storytelling B2B Marketing B2B Account Based Marketing 54

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Topics covered in SaaS content are often technical. Quick Takeaways. Image Source.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

ClearVoice

SEPTEMBER 22, 2023

To satisfy client demands, healthcare companies bolster their content marketing initiatives, doubling down on publishing interesting, value-packed content. Leverage AI-driven content from chatbots and intelligent virtual health assistants to provide timely and relevant information and 24/7 support to patients and customers.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97