Marketing Insider Group

DECEMBER 17, 2019

B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only. It’s not simple or easy to overcome these challenges, but they don’t mean that your B2B marketing has to be safe, dull, and lacking personality, either.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

DiscoverOrg

MARCH 15, 2017

We all should know by now the power of storytelling in business. After all, stories guide and enrich our personal lives every day in many ways: the learning we pass along to our children, the laughs we have with friends, the binge watching, or the novels we get lost in during a lazy weekend. Of course they do, and then some.

Account Based Marketing 204

Account Based Marketing Video Marketing Storytelling Paid Search Agency 204

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Combining analytics with creative storytelling paid off.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Sage Marketing

DECEMBER 5, 2023

Whether it be for your company or personal profile, this is what you can do. This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed. Increase Linkedin Post Views Is your post going viral or is it toast?

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Sage Marketing

JANUARY 20, 2022

Whether it be for your company or personal profile, this is what you can do. This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed. Flex Your Storytelling Muscle . Don’t Make it About You.

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor?

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

Sprout Social

AUGUST 3, 2023

As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.

Social Media 90

Social Media Media Content Storytelling 90

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. Personal Branding Who’s behind the brand? Various people at a company can and should show their face, and use personal branding techniques to help get the word out.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Bluetext

MARCH 19, 2024

TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities. Experiment with creative storytelling formats, catchy music, and engaging visual effects to resonate with the platform’s youthful audience.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. Strengthening Personal Connections : B2B relationships are built on trust and rapport. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

Sprout Social

NOVEMBER 2, 2021

As Reels became a fixture in our Instagram strategy , we decided reposting some of those videos was a low-lift way to test how TikTok can support our awareness efforts and determine which storytelling formats work best. We might want every video to go viral, but low performance can be equally telling. Cloudy Sky – Tundra Beats.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 116

Martech Advisor

JANUARY 3, 2020

Tips on content writing with storytelling and emotion. In this book, Derek shares some fascinating facts and theories about content that goes viral on social media. Derek suggests that every piece of viral content has a unique, secret history that is unknown to the audience. This book helps you learn exactly how to do that.

Social Media 135

Social Media Social Marketing Media Planning 135

ClearVoice

FEBRUARY 15, 2020

He was just named in Forbes 30 under 30 for marketing and advertising and, yes, effective storytelling. Approaching his topic like an Investigator, Jon wrote a viral post for Forbes, The Uberpreneur: How An Uber Driver Makes $252,000 A Year. lorihil @EveryVowel #storytelling #freelancing Click To Tweet.

Storytelling 78

Storytelling Viral Marketing Stats Class 78

Content Standard

JUNE 30, 2016

I personally don’t know anyone who had cancer as a child or know of any parents who had to go through the agony of seeing their child in so much pain. Brandon Stanton has created Humans of New York with the perfect recipe for digital storytelling. I’m a faithful person, but I was angry at that time. I was angry.

Storytelling 64

Storytelling Marketing & Strategy Social Media Facebook 64

Content Marketing Institute

JUNE 8, 2018

So, let’s talk about producing content that your audience not only wants to consume but will seek, content that’s deeply and personally relatable, content that people interact with and share with their networks. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

ClearVoice

SEPTEMBER 1, 2023

This could be compelling storytelling, relatable situations, humor, fear, joy, or nostalgia. Emotional Associations: Emotions are deeply connected to personal experiences and memories. Emotional Contagion: Emotions can spread from one person to another. Tell Stories Storytelling is a powerful tool for evoking emotions.

Tips 52

Tips Planning Trigger Marketing Peer-to-peer 52

Marketing Insider Group

SEPTEMBER 1, 2020

It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce. According to Collins himself , the only person who was drowning was himself. And it never grows old.

Storytelling 333

Storytelling Brand Identity Branding Marketing Agencies 2 333

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. Personalized content. They recently launched a campaign that offers personalized order and deal recommendations at multiple digital touchpoints.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Content Standard

MARCH 27, 2015

As an advocate for the power of original brand storytelling , I’m often skeptical about the need for paid amplification of these stories. As it turns out, original storytelling and paid amplification make great bedfellows at the right time and place. Personally, I hate ads on my Facebook timeline—they actually anger me.

Paid Content 40

Paid Content Storytelling Paid Social Agency Mobile Advertising 40

Vidyard

MARCH 14, 2014

Create a conflict (or a villain) One of the best storytelling pieces I read this week was about Jennifer Lee, the now Oscar winning co-writer and co-director of Disney’s Frozen. Focus on an engaging storyteller Have you ever met someone who just “gets it”? Tell a story about the bigger picture.

Storytelling 51

Storytelling Video Marketing Cable Viral Marketing 51

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. Herve: When brands forget that filmmaking, marketing and storytelling are professions. Benefits require investments.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Contently

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The epitome of this person is my friend Margaret Magnarelli. They painfully got buy-in across their org and learned about the business side of marketing. Now, five years later, they’re ascending to powerful leadership positions.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

SocialPilot

FEBRUARY 11, 2024

Need some fresh, viral ideas that’ll light up our feed. Storytelling + product reviews = engaging content. How do influencers’ content styles (like storytelling vs. tutorials) impact our brand’s vibe and audience engagement? Explore ways influencers can give our shoutouts a personal touch. What’s the buzz?

Sales Management 89

Sales Management ROI Planning Work Management 89

ClearVoice

APRIL 15, 2020

More than ever, virtual events are serving not just to supplement in-person events — but are replacing them as a way to save on production costs, minimize headaches and engage audiences in a whole new way. As we look at a post-pandemic world, the sobering reality is: Never before have so many in-person industry events been at risk.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Onalytica B2B

NOVEMBER 15, 2018

Knowing how to help your employees become more influential is a win-win scenario where your employees can build their personal brand, all while increasing advocacy and coverage for your brand. Typically, more active on LinkedIn but no other platform other than personal social networks. . • 20+ References per event on Twitter.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Oktopost

AUGUST 26, 2019

If they’ve gotten this far, they know what you’re about, they’re interested, and it’s entirely appropriate to start aiming for direct, personalized communications. Video lends itself to emotional storytelling so why not leverage the medium’s strengths to create a testimonial that will set you apart: Video Production Tips.

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

SmartBug Media

MARCH 8, 2022

First person ever inducted into CMI’s Content Marketing Hall of Fame. She is also a funny, down-to-earth person. Her newsletter is like hearing from a friend, and she will personally respond to emails. Personal brand and marketing professional. World's first Chief Content Officer. Michaela Alexis. Dr. Brené Brown.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Convince & Convert

JULY 2, 2015

In today’s episode of the Business of Story podcast, your host, Park Howell has a fascinating conversation with Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studios , author of Winning the Story Wars , and creator of viral videos like The Story of Stuff series and The Meatrix.

Storytelling 144

Storytelling Advertising Agencies Viral Marketing Paid Search Agency 144

Hubspot

APRIL 17, 2019

In the neuroscience field, researchers have proven that storytelling is the best way to capture people’s attention, bake information into their memories, and resonate emotionally with them. In fact, when someone tells you a story, they can plant their personal experiences and ideas directly into your mind, so you start to feel what they feel.

Video Marketing 78

Video Marketing Tips Viral Marketing Lead Ranking 78

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 161

Social Media Media Viral Marketing Skype 161

Vidyard

SEPTEMBER 3, 2019

The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral popularity is still social media, where video is the preferred format. They should ideally be equal parts personable and knowledgeable about the subject matter. Okay, maybe he could. But no one else!).

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Heidi’s writing is personal, relatable, and informative. She also posts about content that is on viral fever.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. Strengthening Personal Connections : B2B relationships are built on trust and rapport. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? They amass a following based on their own personal stories. Storytelling isn’t just a new marketing buzzword. Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134