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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” LinkedIn is, of course, the top social media platform for B2B marketers.

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3 Ways to Start Earning Links

Act-On

Link building. And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices. They say it’s important for SEO, but is it really ? No worries!

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3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

Marketing Insider Group

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. To help your company build practical and long-standing client retention strategies in 2023, here are some proven approaches to get started.

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The Ultimate Guide to Human Resources

Hubspot

From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. Remarkable Human Resources (HR) employees are critical at every company. Manage employee job satisfaction. So what does that mean for you?

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Providing real value today and consistently into the future will help you connect with customers on a deeper level. Focus on building value for customers over driving sales. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

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6 Tips for Building a Social Media Marketing Strategy that Actually Works

Marketing Insider Group

This might lead you to use LinkedIn over Instagram or vice versa, but it is essential to understand who exactly needs what you have, why, and how to reach them. Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. Need Help Getting Started?

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Can Small Businesses (Really) Use AI for Marketing?

Marketing Insider Group

More than 80% of small businesses using AI tools agree that they are helping their companies accelerate revenue growth. The key to success is understanding how it can help and how it can hurt your business. If you need help creating content or a marketing strategy, it’s best to consult humans before robots. But that’s not all.