Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. These marketers are all building strategic video content libraries that help them connect with audiences in a variety of ways (with a variety of emotions!)

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. That’s a big reveal and a very powerful connection to help understand the buyer.”

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. That’s a big reveal and a very powerful connection to help understand the buyer.”

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Webbiquity

AUGUST 4, 2020

Providing your attendees with a fresh experience may help you attract, grab, and keep their attention in the crowded webinar space. Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. Those scores were then combined to produce an overall rank. ClickMeeting.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Vidyard

JANUARY 21, 2013

That’s why we are thrilled to announce the launch of our integration with our good friends at Eloqua. Our integration with Eloqua enables two cool new capabilities for marketers. Second, and this is the really exciting bit, the integration allows Eloqua users to identify customer viewing behaviors of all video content.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Zoominfo

OCTOBER 28, 2018

Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution. 5 Ways Technographics Improve Sales Prospecting. Key Takeaways.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Metadata

FEBRUARY 24, 2021

Metadata’s rapidly growing customer base continues to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible. help marketing teams generate a high velocity of actionable leads by targeting ads at scale to the buying committees of accounts with high buying intent.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. San Francisco, CA, Sept. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. This is where a marketing automation platform can help. Let’s talk about marketing for a minute.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

The Point

NOVEMBER 27, 2018

And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. HS) How does Oktopost help companies capture engagement and ROI from organic social? (DK) After all, as earned media, the “cost” of organic social is basically zero.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

The Point

FEBRUARY 18, 2020

Consultants, agencies and other service providers can help fill this void, but don’t necessarily replicate the institutional knowledge that an experienced MA user can build into a system. In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. And a lot of innovative technology to help transform online events from “same old” to something special.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

DECEMBER 14, 2022

You can teach them and train them on what they need to do to be able to utilize Marketo or Eloqua HubSpot themselves. Have the marketers do the self-service by building the email, landing page, program, etc. Marketers get more skills and you get more time to help the organization and yourself by working on bigger picture issues.

Work Management 114

Work Management Marketing Management Marketing Automation Services Organization 114

Valasys

FEBRUARY 19, 2024

Improve Customer Experience Studying customer engagement and mapping out their journey to automate the touch points helps businesses deliver relevant content and timely promotions that resonate well with their target audience’s preferences and needs. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Zoominfo

OCTOBER 28, 2018

Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

KoMarketing Associates

AUGUST 23, 2016

With that said, finding news way to engage your audience on LinkedIn can help produce some really great results like increasing lead gen, building thought leadership, strengthening brand awareness, and making valuable industry connections. Ultimately, this is how brands establish themselves as a valuable industry resource.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

PureB2B

MAY 30, 2022

These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Do they have tools in place for marketing automation? Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. Don’t get me wrong. I love LinkedIn.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Content4Demand

OCTOBER 16, 2020

New technologies are constantly cropping up, making us more efficient and effective at generating demand and building pipeline. This launch, as well as Triblio’s merger with IDG this summer, were all strategic moves to help Triblio better provide more solutions that address marketers’ most pressing pain points. What Is Orchestration?

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Oktopost

FEBRUARY 28, 2021

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. Don’t get me wrong. I love LinkedIn.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

ClearVoice

APRIL 14, 2023

They help track how well the content marketing efforts are contributing to the overall business goals. When designing a revenue KPI, you need to establish a concrete link between your content and the revenue it helps generate. This metric helps to determine the effectiveness of your content in driving leads or sales.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Heinz Marketing

OCTOBER 4, 2021

Those human connections still, Sangram, make a really big difference and brands that embrace that physical virtual and hybrid strategy are really making strides to build those connections. I think we just added less gray hair to everybody and hopefully some blessings along the way, because it has helped so much.

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115

Everything Technology Marketing

FEBRUARY 26, 2013

Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue. They’re located North of Boston in Newburyport, MA.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

TrustRadius Marketing

JANUARY 8, 2020

I went through the certification programs and they really helped me understand the methods of modern-day marketing and how to use automation tools efficiently. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. To learn about pricing, contact Oracle Eloqua directly.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Ledger Bennett

DECEMBER 18, 2019

The CRO has a wide remit, with a skills requirement ranging from leadership level strategic thinking and relationship building, extensive on the ground sales experience, to the tactical aspects of programmatic methods and data analysis. Their advantage is that their north star is very clear. Marketing Excellence Connector. Sales Excellence.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

6sense

FEBRUARY 3, 2022

It was an honor to have Heather Foeh and Jocelyn Brown join us to share their experiences and best practices for creating and sustaining the Eloqua Topliners community. The more you help them get to know and care about each other, the more your community will thrive. . It’s one of the best examples of B2B community I’ve ever seen. .

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Metadata

FEBRUARY 28, 2022

This funding validates the market demand for our technology and will help us develop this technology further.”. Their vision of building the first operating system for B2B marketing is exactly what this industry needs. Metadata is building the first operating system for B2B marketers. About Metadata.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

SalesIntel

MARCH 22, 2023

Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience. To build customer profiles , recognize pain points, and optimize tailored marketing campaigns, technographic data can give you a lot of benefits. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Customer Experience Matrix

MARCH 16, 2016

Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages. to build personas by analyzing a sample of your existing customers. Users create the marketing messages, helped by Mariana’s suggestions for which topics would interest each persona.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Only B2B

OCTOBER 20, 2020

According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. Lead nurturing is defined as building relationship with your leads and nurturing them thoroughly throughout the buying process. Lead Nurturing. Lead Nurturing.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Heinz Marketing

NOVEMBER 26, 2021

But with the help of a customer relationship management (CRM) tool and automation, small- to medium-sized business can also engage in account-based marketing to increase their sales and generate value with individual customers.”. Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more.

Account Based Marketing 111

Account Based Marketing ABM Sales Management Budget Programs 111

Litmus

MAY 13, 2021

In this webinar, Kelsey Doyle, a Customer Success Manager at Litmus, and Scott Epple, a Principal Product Manager at Litmus, share how the latest updates help your team quickly build brand-compliant emails—regardless of technical coding abilities. Creating that many emails, while staying on-brand and error-free, can be a challenge.

Webinar Metrics 59

Webinar Metrics Eloqua Template Hubspot 59

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. An interview guide to help store and manage persona research. In 2016, we look forward to helping you build & sustain a customer-centric business. How can we help you? What do you think?

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100