Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. The ultimate goal is to build customer relationships, establish trust, and drive revenue.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

NOVEMBER 23, 2023

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Journalistic writing makes your content more credible and boosts your content creation productivity. How Do Journalism and Content Marketing Differ? Murrow and Walter Cronkite.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Marketing Insider Group

DECEMBER 15, 2020

True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. Building Trust. Quick Takeaways.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. Whether trying to persuade, educate, or simply entertain, data storytelling can help you craft a message that resonates with your audience and leaves a lasting impact. Guest post by Mehdi Hussen. Image credit: RF._.studio

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Remember that each one serves a different purpose.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

AUGUST 1, 2023

There can be many reasons to build and launch a completely new-to-the-world website. But how can you make the most of it, quickly driving traffic and building an audience? It takes time to build brand awareness and visibility in organic search for brand new websites. Slate, and Thrive Global regularly publish syndicated content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

APRIL 18, 2024

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 92

Examples Product Work Management Marketing Management 92

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. 60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. The company takes a different approach to other venture capital firms.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

JANUARY 5, 2021

Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company. Weight Watchers. Trader Joe’s.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Buffer

JANUARY 20, 2023

It's the culmination of days, weeks and sometimes even months of the work that goes into building something new. A product launch can generate a lot of conversations with our customers. Transparency is one of our strongest values, and we share this timeline publicly with customers here.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

Sprout Social

JUNE 23, 2016

At Sprout, we want to ensure that both our customers and employees are confident in using our products as well as understanding its business and industry impact. Jordan Balkin, a Product Education Specialist, takes care of that. Product education is an important resource for our team and for our customers.

Education 75

Education Product Training Work Management 75

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Use Humor to Build Connections.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy. Source: [link].

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Marketing Insider Group

SEPTEMBER 29, 2020

But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. Once the king of language-learning products, Rosetta Stone has lost ground in recent years to a slew of new apps. Breakthroughs by Pfizer. Rosetta Stone.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. What type of customer support are you looking for? Use cases : Enhanced conversational agents, sophisticated content generation and educational applications.

Marketing AI 126

Marketing AI Paid Search Agency Generation Enterprise Management 126

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? Education is everyone’s secret sauce.

Education 105

Education Brand Identity Branding Content 105

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. Previously, these decisions may have been under the supervision of procurement and a department head that would use the product or service. Build a Content Strategy. Quick Takeaways. Buying Decisions Involve Diverse Stakeholders.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. The videos provide high value with simple, low-cost, no-frills production.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Webbiquity

JULY 23, 2019

Video product is now easier and less costly than ever. If you’ve decided to include video content into your content marketing strategy, here are the first steps for creating different types of business videos and incorporating video ads into your business marketing plan. Explain Your Product or Service. Two videos!

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Top Rank Marketing

MARCH 25, 2024

The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Sound right?

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Building links. Keeping a consistent weekly publishing schedule. Nurturing relationships with prospective customers. How Content Marketing is Changing.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C. It can take time for people to take the leap and buy a product or even fill out a request for more information.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Thinkers360

MARCH 22, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 95

Media Brand Identity Branding Storytelling 95

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. We took a slightly different approach. Sentry’s customers are developers and, as Szu put it, “Developers by definition are very, very, allergic to being tracked.” What could go wrong?

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126

Stevens & Tate

JANUARY 31, 2022

Every consumer will go through different steps of consideration and purchase throughout the life cycle of a brand or service. Modern marketing strategies put more emphasis on the emotional relationship brands have with their customers and how this relationship is developed throughout time. Why is Consumer Journey Mapping Important?

Buying Cycle 115

Buying Cycle Touchpoints Custom Publishing Education 115

Sprout Social

SEPTEMBER 6, 2023

Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. Be careful not to choose this option if you’re building your LinkedIn page from scratch.

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Don’t default to talking about the products or services your company provides or how it delivers them. As part of a recent engagement, a client changed its corporate name based on direct customer feedback.

Enterprise Management 117

Enterprise Management Work Management Marketing Management Brand Identity 117

Salesforce Marketing Cloud

DECEMBER 20, 2023

Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. Develop ethical generative AI from the get-go Building trustworthy generative AI requires a firm foundation at the inception of AI development.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111