KoMarketing Associates

SEPTEMBER 4, 2019

For example, if a management planning software vendor is focused on the financial industry, the following keywords should be negative to avoid inaccurate placement: “Real Estate”. Examples of these would be: “Career”. Accounting”. ” The following negative keywords should be added to avoid these users: “What is”. Employment”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

JANUARY 20, 2015

The importance of building a brand through consistent storytelling became even clearer to me as I watched a webinar the other day, Cracking the SEO Code for 2015 by Rand Fishkin. In this webinar, Rand Fishkin discusses why building a brand is essential to generating search traffic with Google. Followers: 11.6k.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

OCTOBER 25, 2013

Link building campaigns are the #1 cause for search marketer balding in the U.S . B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link. Link apples just waiting to be picked!

Link Building 120

Link Building Ad Building B2B Trade Show 120

KoMarketing Associates

MAY 1, 2014

We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. That being said, I’ll be headed to Raleigh, NC next week to speak at the Digital Marketing for Business conference. 12 Most Important Ways to Build Brand Advocates. Influence on Search Results.

Ad Building 120

Ad Building Brand Identity Branding POS 120

KoMarketing Associates

AUGUST 5, 2015

Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread. Here are 18 ways you can build trust in your online network. Finding opportunities like these on a regular basis is a simple way you or your company can start building trust and brand online.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

SEPTEMBER 3, 2015

A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. “I am a small business in the mist of redesigning our website… I have not had time to research SEO to be at comfortable place.

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. 12 Simple Ways to Build Links Through Events.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. 12 Simple Ways to Build Links Through Events.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

OCTOBER 15, 2015

Sometimes a business product or service can be purchased without much consideration. Business strategists recognize interchangeability as the death knell for a company. 3 Steps To Build Trust for More Meaningful Customer Relationships. Conversely, being memorable and useful are characteristics of a brand full of promise.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

KoMarketing Associates

MARCH 24, 2014

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Why It’s Notable : When building a successful Twitter profile, one of the things we aim to do is create a high ratio of “followers” to those we “follow.”

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

FEBRUARY 12, 2015

That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. Good to Great by Jim Collins.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

KoMarketing Associates

JANUARY 27, 2015

This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. Leveraging a successful email campaign can serve as a proof of concept when applying it to a content, social, or link building initiatives. For example, reviewing Product Briefs became a useful part of our keyword research process.

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

KoMarketing Associates

APRIL 30, 2012

There are SEO-specific link building tools that mash-up various metrics such as those listed above to create scores for links, and pages and domains that links are located on. Business-Specific Metrics. SEO-Specific Metrics. These scores help evaluate future link opportunities and prioritize strategies. That is pretty unlikely.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

DECEMBER 5, 2013

After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. Events also offer an opportunity for businesses to increase their brand visibility and gain a few links to their site. Pitch to Speak.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

KoMarketing Associates

MAY 25, 2022

Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. If you don’t have anyone to sell or market to, sales plummet.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

SEPTEMBER 14, 2013

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset. software companies in the world.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

MAY 6, 2020

B2B companies hosting online webinars or other events should use countdowns on Instagram stories as a way to promote and build excitement for upcoming events, linking back to relevant assets or the event registration page. For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. Live Streams.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

FEBRUARY 10, 2021

For example, this could be the results for a zero-click search. But only if the user’s intent was to understand what the word “esoteric” means: As you probably know, we’re looking at several SERP features in just this example. And this example is relatively light on SERP features. Basic SERP Features. Search Result Titles.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

JANUARY 6, 2014

VideoIQ , for example, was a client who initially saw themselves as a hardware company selling cameras (memory/processing) until they launched a mobile camera solution. ” It may help to think of it this way: What are your ideas? What are you really good at? What are consumers looking for? How open are you to change?

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

KoMarketing Associates

APRIL 22, 2020

For example: The whole thing got me thinking about businesses in general. What can our clients, and other businesses be doing to optimize their existing digital marketing programs during this time? As a business, think about what you can offer to your customers that would help them at this time. Or is there? Do we pause?

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

KoMarketing Associates

SEPTEMBER 29, 2020

For one thing, it significantly reduces the face-to-face business interactions marketers used to rely on for relationship building. of marketers to meet new business prospects and to generate leads. Instagram Stories, for example, are getting excellent engagement. New research shows they have an 87% completion rate.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

FEBRUARY 15, 2018

Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. Facebook allows businesses to automate some of the messaging process with consumers by allowing Instant Replies and bots to try to solve user queries automatically.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

MAY 27, 2020

While there are many different types of ad extensions , not all of them will make sense to your business, for example, app extensions will not make sense to your business unless you own an app or the objective of the campaign is to drive app downloads. 26 Examples of B2B Callouts for Products. Build A Better Business.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

KoMarketing Associates

OCTOBER 4, 2016

For B2B marketers, this means building content marketing assets that support the entire sales funnel, from discovery to customer experience. Distribution channels must be prioritized and developed to realize business value. Building the Distribution Channel. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

MARCH 10, 2016

I’ve gotten 12 business emails today. B2B Email Marketing Is Big Business. Because we all receive a truckload of business email each day , frequently written off-voice or with transparent enthusiasm (um, we’re probably not real friends), the volume obscures the individual effort behind the electronic messages. It’s only 9:14am.

Work Management 120

Work Management Marketing Management Marketing Automation Services Email Marketing 120

KoMarketing Associates

DECEMBER 2, 2020

This is another way to build the following of your LinkedIn page, and it couldn’t be easier to do. Like this: This can be added to the footer of your website, for example, or even to the footer of your email messages. You’ll see a screen like the one used for the “marketingwriter” URL example shown above. Just add a button.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

JUNE 30, 2021

The owner is asked, “if you could only change one metric in your business, what would it be?” Only 39% of businesses use any lead qualification criteria in their lead generation process. Also, having a salesperson follow up can usually only happen during business hours, which are limited. Lead Qualification Metrics.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

JULY 31, 2018

For example, local SEO is still important for B2B companies, but it’s easy for it to fall through the cracks, especially if businesses don’t have a local store or serve customers around the country (or even worldwide). Search for a page for your business before creating one, as you can claim auto-generated pages. Trust Radius.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Facebook reviews are becoming a more mainstream way to evaluate businesses. Facebook Reviews. Posting News and Updates.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

SEPTEMBER 5, 2017

As investment in social media continues to be on the rise, B2B marketers also face greater pressure to attribute their programs to broader business outcomes and revenue. Brand development – what about awareness building, thought leadership, or relationship building? Overall inbound links acquired via social media activity.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

DECEMBER 5, 2017

Since we work with small industrial manufacturers, my company is putting time and effort into becoming a member of and participating more with statewide business organizations in New Hampshire, where we’re located. Dianna Huff , Founder and President, Huff Industrial Marketing, Inc. Tricia Travaline , Chief Marketing Officer, Skyword.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

AUGUST 10, 2017

As we discussed previously , Sina Weibo is an essential social media platform for B2B marketers looking to achieve business success in China. With a comprehensive Weibo marketing strategy, you can build your Chinese online presence quickly and engage with your target customers in real time. .

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Paid Search Agency B2B 136

KoMarketing Associates

AUGUST 26, 2020

41% of marketers think video is THE best content format for building relationships that generate leads. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. Remember the old rule in B2B: People do business with people. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

KoMarketing Associates

AUGUST 6, 2019

While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them. Business Goals : Identify why this individual might be performing research. SEO and PPC Keyword Research. Third-Party Campaign Creation.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

JANUARY 23, 2018

For instance, an epic blog post that takes 20 hours to create will get more business results than a blog post that takes just one hour to dash off. equal business results. And it gets you absolutely zero business. Oranges are irrelevant to your business. That content could generate enough business to pay its way, too.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

MAY 8, 2017

The “2017 Video in Business Benchmark Report” from Vidyard found that the average retention rate of personalized videos is 35 percent higher than non-personalized video efforts. For example, the research discovered that the most popular viewing time is Wednesday between 7 a.m. and 11 a.m.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Paid Search Agency 120

KoMarketing Associates

AUGUST 28, 2018

This list is historically generated through research associated with product and marketing collateral, competitor and industry insights, and interviews with key personnel and business stakeholders, among other resources. ”, best practice pages, definitions, or lists of examples? A Keyword-Based, B2B Buyer Journey Mapping Example.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148