KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Only B2B

MARCH 20, 2024

Demonstrating budget authority. Imagine you run a webinar on a complex software feature. It’s a valuable tool for differentiating MQLs and HQLs. Resource Drain: Focusing solely on MQLs can lead to wasted resources if unqualified leads are pursued relentlessly. Requesting quotes or proposals.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Marketing Insider Group

SEPTEMBER 29, 2020

Human Resources solutions provider ADP offers several software tools and services for HR and payroll management. But crucially, they understand that the “human” aspect of human resources is the most important part. SPARK by ADP. Duplo Play Ideas. The Journal by Intrepid Travel.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Content Standard

JANUARY 4, 2019

For years, brands have found themselves torn between the familiarity of advertising’s straightforward promotional methods and the daring authenticity of content marketing’s brand storytelling initiatives. While these two pursuits look at highly similar data, the tools they use to examine it are often very different.

Paid Content 111

Paid Content Advertising Agencies Budget Programs Marketing Budget 111

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Many major marketing tools already use AI models and machine learning to work behind the scenes. Dig deeper: 9 best practices for AI tools in content creation 2. Keywordinsights.ai

Marketing AI 90

Marketing AI Content Marketing Enterprise Management Planning 90

Heinz Marketing

SEPTEMBER 21, 2018

See my inaugural post “ Storytelling with Data – Starting with Why and How. This is for many reasons – difficulty of access and integrating data sources, current technology limitations, organizational silos, budgets and team bandwidth. What tools do we need? Do we have the budget? So, how do we get to What ?

Storytelling 66

Storytelling Bandwidth Budget Programs Amazon 66

Marketing Insider Group

DECEMBER 17, 2019

Use the power of storytelling to reach the people you’re ultimately marketing to. You don’t have to put a lot of time and resources into building a whole campaign around this tactic, either. Harness the Power of Storytelling and Emotions. Just take a look at this promotional video from management tool Airtable.

Tactics 270

Tactics B2B Marketing Work Management Planning 270

nDash

NOVEMBER 10, 2021

The inbound marketing, sales, and service software boasts nearly six thousand partner agencies and service providers. Reach out to Caroline for pieces covering human resources, cybersecurity, retail, healthcare, technology and more. With over 100,000 active users in 120 countries, the HubSpot ecosystem is an enormous market.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Content Standard

APRIL 23, 2024

Where the headlines get it wrong Professor Scott Galloway paints a picture of “Mad Men” CMOs who hang their hats on industry awards and cling to big advertising budgets. Shapes the narrative around the value of marketing: Be an articulate storyteller. Thankfully, I know very few CMOs who fit this description.

CMO 86

CMO Enterprise Management Planning Work Management 86

Martech

DECEMBER 27, 2023

This alignment is crucial for securing executive buy-in, justifying budgets, and shaping future marketing strategies that are not only innovative but also intrinsically aligned with the company’s ambitions and targets. It’s a “square peg plus round hole” situation, and it can lead to a lot of wasted effort and resources.

Allocation 111

Allocation Barriers Lead Scoring Lead Ranking 111

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sales Engine

DECEMBER 21, 2015

This simple shift in mindset is really profound because it’s going to make you think like a publisher , where you build an engaged audience that keeps coming back to you for more because you’re providing tremendous value, keeping it interesting, entertaining them through storytelling, and providing them with an experience they won’t forget.

Budget Programs 120

Budget Programs Work Management Marketing Management Allocation 120

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. So, if you’re on the hunt for new marketing resources, look no further.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. I’m so excited to be a part of the #BlackAndUnlimited Digital Development program! Shout out to @hooraemedia and @walmart.

Brand Identity 94

Brand Identity Branding Budget Programs Communities 94

Digilant

APRIL 23, 2024

In contrast to traditional radio—which is regionally limited and features fixed programming and minimal listener control—digital audio offers a globally accessible, customizable, and interactive listening experience via the internet. Digital audio targeting capabilities will vary according to a brand’s partner.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Marketing Insider Group

OCTOBER 21, 2021

Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. AI will tell us what to create, but our best storytellers are our existing employees from across the business. But that future may not be far off.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Optinmonster

APRIL 12, 2024

People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. However, as social media and the internet have evolved, customers have been given access to additional resources and information. Why Are Case Studies Important?

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Binary Demand

FEBRUARY 23, 2024

Provide the blueprint for resources required to make a purchase decision. Here are some significant components to attain accuracy through ABM: Efficient marketing campaigns Account-based marketing offers precise targeting, saving resources on unqualified leads. This serves as the foundational step for budgeting.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Navigate the Channel

DECEMBER 12, 2023

Those who can wield this powerful tool effectively are poised to gain a substantial advantage in the competitive market. This agility in decision-making ensures that marketing resources are allocated where they will have the most significant impact. These stories evoke emotions, spark curiosity, and create a sense of empathy.

Allocation 65

Allocation Storytelling Ad Exchange Paid Search Agency 65

Marketing Insider Group

AUGUST 30, 2019

The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. And it resulted in one of the highest ROI-producing programs my last company ever saw. McDermott may have issued the challenge, but the resources that were immediately available to me were scarce.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

nDash

NOVEMBER 12, 2020

Currently, oversees external communications programs and activities, including media relations, public relations and community relations, for a nationally recognized law firm. . Marketing communications writer, strategist and leader who views the world through the eyes of a storyteller. Stories matter and give meaning to our lives.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Ideal Customer Profiles 52

Martech

APRIL 5, 2023

When times get tough, marketing budgets get cut. These four approaches make your email marketing program more effective, build stronger customer relationships, and use your resources more wisely. Dig deeper: Authentic storytelling: 5 rules for the new frontier of marketing 3. Furthermore, 76% of UK and 70% of U.S.

Tactics 122

Tactics Email Marketing Planning Marketing Budget 122

Marketing Insider Group

FEBRUARY 10, 2021

For example, if a company buys keyword software, it can analyze its top competitors (benefit) and avoid the stress of conducting in-depth research manually (value). Storytelling. Reach your goals with personalized insights, custom budgets, spend tracking, and subscription monitoring – all for free.”. Who is your target consumer?

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? If you’re in finance, help people take advantage of every financial program available to them right now. Let’s dive in.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Vidyard

NOVEMBER 6, 2018

The results achieved by this year’s winners were a result of big ideas and impeccable execution, not big budgets. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. No problem! Then we cried.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Navigate the Channel

DECEMBER 14, 2023

It’s not just about posting cat videos or vacation photos; it’s a powerful tool that, when used strategically, can boost your online presence and revenue. This visual storytelling allows potential customers to get a better understanding of what a business has to offer, leading to higher engagement and conversions.

Social Media 65

Social Media Allocation Social Marketing Media 65

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. If you’re on the hunt for new marketing resources, look no further.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Sprout Social

SEPTEMBER 20, 2021

Seasoned social media experts have the resources and know-how to accomplish all of the above. Working with an agency isn’t just the work hours being allocated so your specialists can focus on business growth, but it’s also the tools, expertise, and knowledge. Access to premium marketing tools. Brand awareness?

Social Media 115

Social Media Paid Search Agency Advertising Agencies Media 115

Kapost

MARCH 31, 2017

For many companies, the topic of a content marketing budget leaves a huge question mark. Business storytelling is a creative discipline, too. That’s why it’s crucial to anchor your strategy (and budget) around function. Optimize processes to conserve resources. Create a functional content strategy.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Top of Funnel 48

Convince & Convert

JULY 23, 2014

Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. Although four out of five B2B marketing professionals reported. Read the whole entry. »

Research 166

Research B2B Marketing Video Marketing B2B 166

BOP Design

SEPTEMBER 16, 2021

Crafting thought leadership takes time and a significant investment of resources. An effective way to use new tools to get results. Effective writing, which incorporates storytelling and connecting with the audience, takes years to learn. It depends on your available budget and your industry. Let’s take a look.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Allocation 118

Navigate the Channel

SEPTEMBER 15, 2023

AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. For instance, if an AI system detects that a particular ad is not performing well, it can automatically reallocate budget to better-performing ads or even suggest changes to ad creatives.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. AI tools extract competitor insights by using powerful semantic search and other AI algorithms from social listening data.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Strategy 124

Digilant

OCTOBER 16, 2023

Few tools of the digital age date as far back as display ads, with perhaps the exception of the internet itself. Advertisers can control their budgets, set bidding strategies, and allocate resources to campaigns that generate the best returns. What Is Display Advertising?

Display 59

Display Advertising Agencies Advertisements Advertising 59

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Chatbots, a software program, interact with site visitors and customers and the naturally sounding way in real-time. If you are dabbling to partner with an influencer, now is the right time to invest your time and resources.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 58

Storytelling Content Marketing Paid Search Agency Advertising Agencies 58