Navigate the Channel

SEPTEMBER 15, 2023

AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. For instance, if an AI system detects that a particular ad is not performing well, it can automatically reallocate budget to better-performing ads or even suggest changes to ad creatives.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

ClearVoice

JUNE 24, 2021

Motivated by a positive ROI , CMOs and marketing teams are spending increasing amounts of time and money on video — even taking into consideration the budget-slashing that’s taken place during the COVID-19 pandemic. Does this trend mean you should drop everything and put all your resources into video creation and development?

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Chatbots, a software program, interact with site visitors and customers and the naturally sounding way in real-time. If you are dabbling to partner with an influencer, now is the right time to invest your time and resources.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

seo.co

FEBRUARY 16, 2021

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Chatbots, a software program, interact with site visitors and customers and the naturally sounding way in real-time. If you are dabbling to partner with an influencer, now is the right time to invest your time and resources.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

sagefrog

JANUARY 24, 2024

Investing in sophisticated analytics tools enhances the depth of insights derived from data, going beyond attribution models to uncover patterns and trends and make predictions. This nuanced understanding empowers businesses to optimize budgets precisely, focusing resources on channels and strategies that yield the highest returns.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. And just like no A/E/C firm can truly prioritize safety without a program (leadership, accountability, coordination, training, etc.), Quarterback the client experience (CX).

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

ClearVoice

JANUARY 17, 2019

Many nonprofits feel overstretched budget-wise when it comes to maintaining a fully-staffed communications team, so many rely on freelance writers, editors and designers to help them develop content. Constituents who share their stories can become the nonprofits most impactful storytellers. Segment your donors. Craft audience personas.

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

sagefrog

JANUARY 24, 2024

Investing in sophisticated analytics tools enhances the depth of insights derived from data, going beyond attribution models to uncover patterns and trends and make predictions. This nuanced understanding empowers businesses to optimize budgets precisely, focusing resources on channels and strategies that yield the highest returns.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Exo B2B

JUNE 26, 2023

In your small or medium-sized business, you’re probably wondering how. And yet, the resources needed to support this growing importance have yet to materialize. So, how can you reap the benefits of content marketing with limited resources? 4- Use online tools Optimizing your content with online tools can really help.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Litmus

MARCH 31, 2020

Olga Scott , Senior Software Engineer. Through conferences and meet-ups, I learned that I wasn’t alone—there were others out there with larger teams and budgets facing similar issues to the ones I was, and some teams were leveraging data to create amazing programs (being scrappy, resourceful, and making Excel their best friend).

Enterprise Management 82

Enterprise Management Work Management Marketing Management Budget Programs 82

Bluetext

APRIL 8, 2020

When Bluetext launched the Arlington Capital Partners-backed Centauri, we designed and developed a fully integrated content marketing program to establish the brand in the market and increase word-of-mouth around the launch, prioritizing recruitment and a strong web presence. “We need to tell our story.”

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

Oktopost

AUGUST 26, 2019

Video is Just the Medium. For the example in this video, I chose what some might consider a less obvious testimonial of Salesforce’s CRM software. Video lends itself to emotional storytelling so why not leverage the medium’s strengths to create a testimonial that will set you apart: Video Production Tips.

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

Vidyard

JULY 8, 2019

“They know what they’re doing and it means they’re often better at estimating timelines and budgets.” And even if they only have the same video editing software you use in-house, they may know how to use it better, and may have post-production specialists on staff, like 3D animators,” says Blake Smith, Creative Director at Vidyard.

Video Marketing 65

Video Marketing Product Advertising Agencies Paid Search Agency 65

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish. Over time, they have created a network of resources they can rely on to produce ever-higher-quality work.

Brand Identity 87

Brand Identity Branding Top of Funnel Content Marketing 87

Hubspot

AUGUST 14, 2017

No, it's not changing seats on the couch to get a better view -- it's the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it. But behind strong video, you also need strong storytellers. You need good storytelling to create a compelling video, and -- guess what?

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

Valasys

JANUARY 23, 2020

Also, filling the pipeline with high-quality leads helps in efficient pipeline management as marketers have surplus resources to last whilst long sales cycles. Write blog posts: Blogging is a powerful marketing tool in the arsenal of B2B marketers. Read more on B2B Marketing in Martech Age.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Webbiquity

AUGUST 8, 2017

Marketing software allows you to automate processes and otherwise free up your time, while enabling you to remain on top of lead generation, nurturing, and all the rest of the tasks that consistently fill up your calendar. Here are 10 key considerations to keep in mind when evaluating the various software platforms available.

Work Management 266

Work Management Marketing Management Marketing Automation Services Budget Programs 266

Content Standard

OCTOBER 23, 2018

Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. But reallocating focus and budget towards content does not in itself address the need to deliver a differentiated brand experience. Tearing Down the Wall.

Class 61

Class Analytics Best Practices Planning 61

The Lead Agency

NOVEMBER 15, 2017

Finding an influencer who regularly shares content relevant to your business and its customers, can be a great resource for your content marketing activities. Develop your brand’s storytelling. Influencer Marketing is primarily about storytelling. Finding influencers can be difficult depending on your industry and your budget.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Buffer

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. We’d love to provide you with more resources about Instagram Stories so that you can master this platform and see your voice spread. We believe so!

Branding 71

Branding Brand Identity Work Management Verticals 71

Vidyard

DECEMBER 30, 2015

In fact, marketers using video are growing revenue 49% faster than those who aren’t and 74% of B2B marketers say video content converts better than any other medium. Best Big Bang Video on a Small Budget. TD Ameritrade’s Journey to Independence campaign set up an online, self-serve mentorship program. Best B2B Storytelling.

Video Marketing 50

Video Marketing Examples B2B Marketing Best Practices 50

Optinmonster

MARCH 13, 2024

HubSpot uses its buyer persona templates as a piece of gated content in its resource library. Video marketing is a powerful tool that’s growing in popularity. Research shows that 68% of people would rather learn about a new product or service from a short video than other mediums. The key differentiator is visual storytelling.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

Outbrain

NOVEMBER 1, 2021

Small businesses are often faced with the challenge of marketing effectively on limited budgets and resources. The internet levels the playing field, and by implementing small business marketing strategies, your business can work with fewer resources to get the word out about your products and boost your customer base and revenue.

Small Business Marketing 29

Small Business Marketing Paid Content Advertising Agencies Paid Search Agency 29

Sprout Social

SEPTEMBER 2, 2016

However, with some ingenuity and a minimal budget brands can begin to test the waters and publish memorable content. Take advantage of the medium’s storytelling mechanisms to better engage with your audience. In today’s digital landscape, video content is a must for any brand.

Video Marketing 52

Video Marketing Effectiveness Eye-Tracking Click Rate 52

QuanticMind

OCTOBER 24, 2017

Shopping Best Practices: “Tailoring Your Shopping Campaign Programs to Your Customers” by Jared DeSisto. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Shopping Best Practices: “Bing in the Holidays” by Cady Condyles.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Content Standard

NOVEMBER 24, 2017

Here’s a look at five such trends that marketers will want to consider in their 2018 marketing budget. We already know that video is a high-value medium that offers great potential for engagement from audiences. Be proactive now and allocate some of your 2018 budget to preparing for this transition.

Budget Programs 139

Budget Programs Allocation Trends Planning 139

Atomic Reach

APRIL 24, 2019

Why You Need Storytelling In Your Marketing Strategy. Stories are a great medium to express your views, impress people and make a human connection with them.” – Jeff Bullas. How to Use Storytelling In Your Marketing Strategy. These are the 4 most important steps to using storytelling in your brand: 1. Use a Framework.

Storytelling 74

Storytelling Marketing & Strategy Marketing Strategy Paid Search Agency 74

ClearVoice

AUGUST 14, 2023

But small and medium-sized enterprises (SMEs) operating in cybersecurity face unique content marketing challenges. These include: Limited budget and resources Cybersecurity SMEs have tighter budgets and limited marketing resources compared to their larger, more established counterparts. Analyze customer data.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 52

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. A Tool to Help You 2.1.2

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

ClearVoice

MARCH 3, 2019

Which content creation tools should you use? Explore popular tools that help content producers and marketers create media: email marketing, video, motion graphics, presentations, blogs, infographics, podcasts, webinars, social media and chatbots. Tools for creating and improving content for email marketing: 1. Movable Ink.

Marketing Automation Services 107

Marketing Automation Services Budget Programs Enterprise Management Work Management 107

Kaon

MARCH 25, 2020

In all of these cases, the majority of companies typically reduced spending, particularly affecting marketing budgets. Here are a few examples of tools and approaches we are seeing that help guarantee business continuity, regardless of external, uncontrollable events. Video Conferencing.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Content Standard

DECEMBER 30, 2020

Today, Effie celebrates effectiveness worldwide with over 50 programs, including the Global Effies, regional programs in Asia-Pacific, Europe, the Middle East / North Africa and Latin America, and national Effie programs. Since 2008, more than 4,451 projects have been entered in the Gold Quill Awards.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Circle Studio

NOVEMBER 15, 2018

Marketing will also start to play a bigger role in shaping company culture and collaborating on employee experience (EX) programs (see #2). More attention given to influencer marketing and native advertising to support program goals. Dominance of video marketing. Smarter measurement, reporting and attribution.

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

Single Grain

OCTOBER 12, 2023

Their offer is a platform for small-to-medium e-commerce businesses geared mostly towards solopreneurs. 5) Animated: Various Animated videos are a fantastic way for small businesses on a budget to produce video content, as you can create them on your laptop with animation software that ranges in price from free to free trial to paid.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Content Standard

FEBRUARY 19, 2019

So to meet this challenge head-on, long-standing institutions have been expanding their reach with online courses and nontraditional programs to pull in students from much wider geographies and demographics. Challenge One: Institutional Buy-In.

Education 61

Education Marketing Analytics Tools Work Management Marketing Management 61

ClearVoice

JULY 12, 2023

It’s one of the most essential tools to maximize your reach and ROI. You give them tools and expertise while positioning your brand as a trusted, consumer-focused source of insight. And you can use more eye-catching mediums like videos to take your engagement to the next level. Add your own analysis and insights on top of it.

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98

Vidyard

JULY 21, 2016

But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). While scanning through the list, I figured, why not share this list with others out there, so all our readers can benefit from this wicked compilation of resources, too? 25 amazing content marketing resources so far in 2016.

Resources 59

Resources Planning Content Marketing Best Practices 59