Anything Goes Marketing

FEBRUARY 13, 2008

I also just found out that my post on Google Customized search was selected as one of BtoB Magazine’s Blog Posts of the Week. Thanks BtoB Magazine! In any case, people are listening out there and blog content is like a search engine magnet or a web traffic firecracker.

Bulldog Solutions 100

Bulldog Solutions BtoB Eloqua RSS 100

Marketing Insider Group

DECEMBER 5, 2013

Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. 78% of CMOs think content is the future of marketing ( Demand Metric ).

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

KoMarketing Associates

OCTOBER 30, 2012

Challenge them with new ideas and suggestions for how to increase traffic, boast engagement, and get and use feedback to their advantage. In fact, social media can play a role in multiple facets of marketing strategy , including branding, website traffic building, SEO, lead generation, and much more. You’ll thank yourself (maybe?)

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

Buzz Marketing for Technology

JANUARY 7, 2010

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. For B2C or B2B Marketers this was a huge revolution. The short answer is – YES!

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

KoMarketing Associates

MARCH 21, 2013

However as discussed in recent BtoB Research Insights piece, “ Defining the Modern Marketer “, key metrics in the evaluation of overall marketing performance must end up focusing most heavily around sales performance and enablement.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Industrial Marketing Today

MAY 15, 2012

Social media is very good as a conversation starter that drives traffic back to your site and/or blog. Paul Gillin ( @pgillin ), speaker, writer and social media marketing strategist described this very well in one of his columns for BtoB Magazine. IMO, they both belong in an industrial marketer’s toolbox.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Buzz Marketing for Technology

OCTOBER 6, 2010

Ok so that is a look at membership and traffic but the part that I think really closes the door on any up and comer is their Business Model. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. It took until this August for them to sustain the page view count and surpass Google for good.

Facebook 100

Facebook Social Networks BtoB Digg 100

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

EMagine B2B Blog

JULY 27, 2009

B2B marketers need to take note of where social media usage really is, according to recent research (summarized in BtoB “Top Agency”) conducted by Michael Stelzner and sponsored by Social Media Success Summit 2009.

Social Media 40

Social Media BtoB Media Internet Marketing 40

Industrial Marketing Today

MARCH 8, 2011

A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. According to Paul’s article, traffic to element14 doubled shortly after “The Ben Heck Show” debuted and page views increased 5X – to more than 500,000 a month.

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

Industrial Marketing Today

JANUARY 14, 2011

In an article published by BtoB Online , Short said, “Once we become trusted, then and only then will the customer contact us; and that’s what we want—highly qualified, self-qualified and urgent prospects. For more, visit Indium’s blogs and their YouTube channel. What is your content marketing ROI?

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

OCTOBER 2, 2010

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

NOVEMBER 14, 2005

By pinpointing where traffic originates and the accompanying click-stream, you have the means of tracking the path visitors are taking to your site. By pinpointing where traffic originates and the accompanying click-stream, you have the means of tracking the path visitors are taking to your site.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Hubspot

JANUARY 19, 2011

As a HubSpot marketer, I'm a firm believer in the use of social media as a powerful tool for not only driving traffic to a company's website but also generating leads for your business. That said, the applications of social media don't stop in marketing. So how can you use social media intelligence to help you make a sale?

Social Media 28

Social Media Media BtoB Hubspot 28

markempa

JUNE 7, 2005

WSJ.coms Riva Richmond writes, "While any size company can use such a strategy, small businesses may benefit most: Blogs offer little-known small businesses name recognition, and the chance to boost traffic well beyond what theyd get if they were simply offering goods and services for sale."

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

Hubspot

NOVEMBER 25, 2011

And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% You should be regularly analyzing how much traffic and leads you're generating from each social platform you're participating in as well as how valuable it is. This will allow your team to evaluate its efforts and make adjustments if needed.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

WebMarketCentral

APRIL 6, 2009

Discover Niche Social Networking by I'm Blogging That An organized plan for maximizing traffic to your blog from social media sites, from using search and monitoring to find the most relevant niche social media sites for your blog and connecting with top users through submitting content and evaluating results.

Social Media 20

Social Media Optimization Digg Web 2.0 20

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. If you have a search optimized website that’s generating 30% of its traffic from search engine queries, then those are leads that are coming in at virtually no cost to you. Paul’s Blog: gillin.com/blog.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Industrial Marketing Today

NOVEMBER 1, 2010

times increase in website traffic; 3.2 times increase in blog traffic; 6.0 times increase in registration of community members; double-digit growth in paid subscriptions for their SaaS product RapidResponse and a BtoB Social Media Awards 2010 winner. Exhibit #2: Indium Corporation Blogs. Results: 2.7

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. As I’ve pointed out here as well as in BtoB magazine , the social media space is getting mighty crowded. 27 of the PDF). Why spend time and money influencing the media if you can become the media instead?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. The top two goals B2B marketers identified for social media are building brand awareness and increasing website traffic. Sally Falkow reports research on new influences in the B2B buying process (e.g., YouTube) to enhance your brand presence online.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

B2B Marketing Zone Posts

JUNE 9, 2010

They’re not getting any traffic, they can’t find their site in Google, and no one is calling them. BtoB 2010 Lead Generation Guide - B2B Lead Generation Blog , May 24, 2010 BtoB Magazine just published their 2010 Lead Generation Guide. Websites, an ad that makes me want to scream. worth of results. recommend you check it out.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Hubspot

JUNE 12, 2013

The recipient should receive something of value and directly in line with their needs and interests, and I, as the marketer, am looking for a certain percentage of clicks and opens in order to meet traffic and lead conversion goals. Solution: Clone Old Emails & Update With Fresh Copy, Subject Lines, Etc.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Webbiquity

AUGUST 18, 2012

BtoB Magazine ). Facebook is the leading source of referred social media traffic to websites, at 26%. Pinterest is virtually tied with Twitter (at 3.6%) for the amount of referred social traffic it sends to websites. However, just 2% of members account for more than 40% of all traffic. BtoB Magazine ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Online Marketing Institute

JUNE 22, 2009

Throw a new white paper into it and, if you’re lucky, it gets tossed around in the vortex, throwing bits… Read more… Doug Kessler | March 12th, 2009 | 3 comments Atomizing your content: your B2B social life Web marketing used to be all about driving traffic to your website. Don’t just stick it on your website.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

NOVEMBER 28, 2011

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. Their social media traffic ranged from 4% to 9% of total traffic. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100