ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. Rich on Twitter: @richvancil. 2012: Transformational Change, the New Buyer & Big Data.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. 508-656-0734.

Press 50

Press Peer-to-peer Amazon BtoB 50

MLT Creative

JANUARY 20, 2012

Do you know where your B2B twitter message is? Marketers should try to post their most important Twitter messages at off-peak times when there's less noise and chatter for them to compete with, writes Dan Zarrella. BtoB Magazine. It's 10 pm. Weekends tend to be a good time to get the word out. How to lead like MLK, Jr.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Hinge Marketing

JANUARY 14, 2015

According to results of a 2013 BtoB Magazine email marketing survey of B2B marketers, the greatest percentage of respondents—58%—cited delivering relevant content as the biggest challenge and opportunity they faced in the next year. On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Paul Gillin

OCTOBER 5, 2011

Gizmo’s Freeware – Why pay for commercial software when products of equal or greater value are available for free? With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. And I do, nearly every day.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Adobe Experience Cloud Blog

AUGUST 30, 2011

On Twitter, 25 percent of users will follow a specific brand, and 67 percent of those followers will purchase from that brand (Source: DigitalSurgeons). This is about finding the ideas that change organizations and products.”. 71 percent of U.S. web users have Facebook accounts (Source iStrategy Labs).

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Hubspot

NOVEMBER 25, 2011

And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% If you are posting content and updates blindly to Twitter, but members of your target market aren't present there, what’s the point? On Twitter, you can use the short bio to share a link that is integral to your service.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

The ROI Guy

MAY 6, 2010

Assessment tools enable vendors to engage with customers to realize and prioritize issues they may not even know they have, and provide intelligent product/solution roadmaps and recommendations. Alinean recognized by BtoB Magazine’s as one of To. Posted by Tom Pisello at 10:33 AM Email This BlogThis! Powered by Blogger.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

OCTOBER 22, 2010

According to the Harte-Hanks survey results, technology buyers become aware of new technology solutions most often through peers/ colleague interactions, magazines and trade journals, product review websites, search engines and industry analyst reports. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

Alinean recognized by BtoB Magazine’s as one of To. The Bottom Line Buyers are clearly in control of the buying cycle and are more frugal than ever before. AT=pb&SP=EC&rID=44097752&rKey=ca6aa9fbfc4ad092 A downloadable presentation is also available via this link. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

For sales teams, more advanced versions can be used to empower sales led workshops, helping to make sales more valuable again, and elevate perceptions from product sellers to valued consultants. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Powered by Blogger.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 10, 2011

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

FEBRUARY 4, 2009

For IT budget holders, triage is a critical component of determining how funding is going to be allocated for infrastructure, productivity and enterprise applications. Alinean recognized by BtoB Magazine’s as one of To. Cold, hard decisions are being made on where to trim personnel, hardware and software spending.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

Advanced ROI business case tools and training should be provided to direct and channel sales professionals to help them advance from traditional product / solution selling, to the value selling buyers now demand. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost). Time Frame for Measuring CRM ROI?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Companies are on Facebook, LinkedIn, Twitter, YouTube and have a blog—very often with just one person devoted to maintaining all these outlets. It's got to be a solid budget item". Stay Tuned.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

The ROI Guy

NOVEMBER 4, 2010

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. 30 Beautiful Email Newsletters Design For your Inspiration by Tripwire Magazine. by BtoB Magazine. Facebook and Twitter are the social tools most commonly integrated with email campaigns. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

The ROI Guy

SEPTEMBER 4, 2007

Improving IT productivity 4. Share to Twitter Share to Facebook Share to Google Buzz Labels: ROI , Server Virtualization , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Although maximizing IT labor productivity is a major goal of most IT organizations today, when making the purchase decision, it will be important to analyze all factors and not rely solely on TCA advantages of one platform or the other. Alinean recognized by BtoB Magazine’s as one of To. Time Frame for Measuring CRM ROI?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

The ROI Guy

DECEMBER 14, 2005

Carr’s assertions are completely correct - that indeed most infrastructure solutions have become commodities with uniform products, standardization and little pricing power for the IT solution providers. As well, personal productivity applications such as word processing, e-mail and messaging could be considered commodities. .

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

AUGUST 27, 2009

Blog Marketing Interactions Twitter Ardath421. Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service. Blog Phoenix Rising Twitter RebelBrown. NOTE: generic product, not our product. Ardath Albee. Ardath Albee's Bio.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Blog Marketing Interactions Twitter Ardath421. If all they’ll gain is the knowledge that your product has yet another new feature, it’s time to rethink your messaging from your prospects’ perspectives. Blog Phoenix Rising Twitter RebelBrown. Blog Sales Leads Insights Twitter B2B_Sales_Leads. Rebel Brown.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Paul Gillin

NOVEMBER 28, 2011

I entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. ” In the process, they learned the skills that have redefined office productivity. BtoB magazine asked 375 marketers last year who was primarily responsible for social media within their companies.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

B2B Marketing Zone Posts

JUNE 9, 2010

By now you’ve probably become aware of the “fake&# BP global public relations account on Twitter spewing humorous observations such as: “We feel terrible about spilling oil in American waters, we’ll make sure the next spill happens where the terrorists live. Twitter or Facebook: Which Is Right for Your Business? , Twitter (146).

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Hubspot

NOVEMBER 14, 2011

Noting their early success on the production line, the foreman yells, "Speed it up!" “Companies rarely have enough of the right content to make marketing automation work,” Jeff Ernst, a principal analyst with Forrester Research , recently told BtoB, the magazine for marketing strategists.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Work Management Top of Funnel 28

Marketing Insider Group

SEPTEMBER 30, 2010

In BtoB Magazine , Karen J. Next, make sure you go on a sales call but I’ll go further to state that marketers should know how to demo products and how to make that 30-second pitch on why customers should chose you and your company. This week alone, there have been 3 popular media articles on this issue.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well. Claims are empty. Your job as a B2B marketer is to get believed.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. This score can vary by product line or geography or other company-specific factors, so they don’t assume that one size fits all. BtoB magazine and the Sales Lead Management Association reported last week that 45.4%

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. BtoB Magazine ). LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

The ROI Guy

SEPTEMBER 17, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , B2b marketing , content marketing , Custom Content Marketing , Marketing Spending , Pisello 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

The path most traveled represents squeezing that last ounce of productivity from the tried-and-true practices that got you to where you are today. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics: Business Productivity and Cost Reduc. Provocation-Based Selling: Loosening the Status-Qu.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 10, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Frugalnomics , Gartner , Gartner Executive Programs , IT Budgets , IT Economics , IT Spending , Pisello 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Frugalnomics: Business Productivity and Cost Reduc.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

AUGUST 4, 2010

Buyers noted a decided change in sentiment post assessment, driving the B2B vendor to be perceived as a strategic consulting partner versus product vendor. Moreover, the executive assessments continually led to multiple projects / product sales at decidedly higher deal sizes. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 16, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , b2b selling , Frugalnomics , IDC , Pisello , Sales Enablement , Sales Tools , SiriusDecisions , Value Selling 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. SiriusDecisions Perspectives.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40