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How an Email Newsletter Helped Money Magazine Reinvent Itself

Contently

In the 1970s, Money Magazine appeared on the coffee tables and nightstands of America’s wealthiest high rollers, investors, and executives. ” But when the digital revolution started to change the magazine business, Money found itself in a bit of a bind. “Dollar Scholar is its own product,” he said.

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Building Product Marketing Icons – Old vs. New

Navigate the Channel

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

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4 Ways to Find Marketing Qualified Leads on Twitter

KoMarketing Associates

You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. Let’s take a look at using Twitter for B2B marketing leads: 1. While Twitter has 313 million active users each month, not all of them are engaged. They’re Talking. They Fit Your Buyer Persona.

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How consumers are contacting brands on social media this holidays

Martech

Discovering new products. Social media will play a significant role in how customers discover new products during the holidays, the study found. Facebook (69%) Instagram (65%) TikTok (41%) YouTube (39%) WhatsApp (22%) Snapchat (21%) X, formerly Twitter (21%) Pinterest (16%) LinkedIn (9%) Reddit (8%) Messages, comments and tags.

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MarTech’s metaverse marketing experts to follow

Martech

Website: Cathy Hackl LinkedIn: Cathy Hackl (156K followers) Twitter: @CathyHackl (68K followers) Joanna Popper Joanna is an award-winning Hollywood and Silicon Valley media executive. LinkedIn: Joanna Popper (79K followers) Twitter: @JoannaPopper (13K followers) Instagram: @joannapopper (2.5K

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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Memes might work best on Twitter, while your one-of-a-kind images of customers using your service or product might work better on Pinterest or Instagram. Eleanor Hecks is editor-in-chief at Designerly Magazine.

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MarTech’s B2B marketing experts to follow

Martech

Twitter: @davegerhardt (37.7K Twitter: @HeinzMarketing (113K followers). The CEO of Zen Media, Shama has been named “Zen Master of Marketing” by Entrepreneur Magazine, “Millennial Master of the Universe” by FastCompany and a LinkedIn Top Voice in Marketing four times. Twitter: @Shama (44.6K Twitter: @jasonlk (121.4K