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How NASCAR Creates Exciting Fan Experiences on Social Media

Convince & Convert

Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. To enter, fans could find information about the contest and corresponding hashtags either through the live race broadcast on FOX or by following @NASCAR on Twitter. On Twitter alone, NASCAR has more than 2.3

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What Is Twitch? How Do Brands Use It?

Hubspot

Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. The streaming platform gave me a larger community to connect with because of the chat section in each broadcast, where users can comment on the content they're seeing. So, I started watching YouTube videos of people playing the Sims.

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Guide to Creating a Social Media Strategy for Your Firm

FMG Suite

Create and Curate Content. In a recent broadcast, we went through these three bullets to show advisors how they can create successful social media strategies. The broadcast is available to rewatch here. . Create and Curate Content. We’ll start with curated content. Building a Social Media Strategy.

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How to Attract Talent With a Company Hashtag: 10 Inspiring Examples

Hubspot

Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. The #WeAreCisco hashtag is popular on Twitter but where it's really shining is Snapchat. Cisco grew its Twitter followers by 400% in six months. Using Social Media to Attract Talent. The results were astounding.

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Are Your Influencers Buying Their Followers?

Onalytica B2B

Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Or do we blame the brands, viewing influencers as a means to an end and a broadcasting platform – a method no different to advertising, prioritising metrics such as followers and likes that are easy to track.

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A First-Class Guide to Social Media for Travel

Sprout Social

Consider how you’ll align your social media efforts to other marketing assets, such as your website, email newsletter and event promotions. Although your goal may be to expand your reach and increase awareness, a five-star luxury hotel won’t find much success broadcasting to an audience of budget-conscious college students on spring break.

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We Interrupt This Program: Will Social Media Replace TV?

Content Standard

As social media platforms begin to broaden their content offerings through features like Snapchat Discover and Twitter live streaming, digital marketers should take notice of these emerging tools of Millennial engagement and plan their budgets accordingly. Broadcast and Social Join Forces. Broadcast and Social Join Forces.