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Marketing to the 50+ crowd: A booming opportunity

Martech

A genuine interest in their communities and charities, plus ways to give back or share their life experiences, provides an entry point for brand messaging that aligns with their aspirations. Clear links to privacy policies and company contact information on your website and landing pages further establish trust and credibility.

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Soundrise connects advertisers to podcast creators with shared values

Martech

With Market Enginuity’s roots in public broadcasting, Soundrise is positioned to leverage the growing interest in digital audio by connecting organizations with the right podcasters. Privacy first. Dig deeper: LinkedIn announces a new podcast network. Non-profit and mission-driven.

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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

Live streaming also encourages audience participation through comments and interactions during the broadcast, fostering a sense of community around the brand. Bonus Trend #4 – Data Privacy and Personalization As data privacy concerns grow, marketers must prioritize ethical data usage.

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

Ethical Data Collection With data privacy concerns rising, businesses increasingly emphasize ethical data collection practices. Transparent communication about data usage, consent, and regulation compliance is now a cornerstone of B2B social media marketing strategy. Then, once they’re in the market, you’ll be front of mind.

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Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

Online Communities Build, manage and measure your community successfully. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues. Community Guidelines.

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Snapchat doesn’t want to be another form of social media

ClickZ

Snapchat was built mobile-first around these concepts of privacy and intimacy, putting it in a strong position as digital interactions move towards smaller, more private circles rather than performative broadcasts to wider public audiences.

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12 Best Cybersecurity Resources to Keep You Up-To-Date

Envy

They have some great insights into privacy and surveillance as well. The Sophos blog covers areas as diverse as law, privacy, data loss, and government security. This multi-award winning blog brings you up to date info not just on cybersecurity, but privacy and data protection as well. J4VV4D by Javvad Malik. Krebs on Security.