Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. The conference now attracts professionals from the film, music, and interactive industries. It presents a beautiful backdrop to the immersive industry networking happening outside of event sessions.

Marketing AI 98

Marketing AI Advertising Agencies Planning Broadcasting 98

Spiralytics

JANUARY 31, 2023

The data indicates that the podcast marketing industry’s competitiveness will intensify in the following years. In such a fast-paced industry, you can market through as many creators and podcasts as possible. According to Chartable, the podcasting industry also saw an 82% increase in branded content from 2020 to 2021.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Martech

MARCH 8, 2022

The aim is to automate buying and selling by offering a way to purchase and measure ad buys on broadcast TV and radio. Brands have been able to access linear inventory programmatically in the past, but the coverage has been patchy as the linear TV industry continues to transform. Why are they doing this?

Cross-Selling 98

Cross-Selling Broadcasting Advertising Agencies Paid Search Agency 98

Digilant

FEBRUARY 2, 2024

The Consumer Electronics Show (CES) brings together professionals from various industries to gain insights into the rapidly evolving world of consumer electronics. During the conference, industry leaders shared their strategies for leveraging disruptive technologies to enhance customer journeys and create top-tier advertising experiences.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Digilant

AUGUST 30, 2023

Key Trends from Last Season and Their Impact on the 2023/24 NFL Season Amazon Prime Video Coverage of Thursday Night Football To keep up with more people streaming TV than watching cable or broadcast television, major broadcasters offer game coverage via their respective streaming platforms like NBC using Peacock, for example.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

LeadsRX

FEBRUARY 24, 2022

Learn from Brent Lightfoot, Vice President Research at iHeartMedia, as he discusses exactly how broadcast attribution is working in today’s landscape. ” Applying measurement tools, such as attribution, across all channels (including measuring lift from broadcast channels), and why it is so important.

Broadcasting 78

Broadcasting Advertising Agencies Media Paid Search Agency 78

Martech

MARCH 21, 2023

LinkedIn already has a LinkedIn Live product for video events, but users need a third-party broadcasting tool to use it. The new Audio Events give B2B marketers an added opportunity to share industry views and exchange ideas in a more casual way, hitting a middle ground between a written article and a professional video talk.

Linkedin 117

Linkedin Features B2B Marketing B2B 117

Zoominfo

JUNE 19, 2018

Here are a few examples of how marketers can provide exclusive event coverage through B2B live video: Stream a keynote speech : Say your company’s CEO is speaking at an industry event, or you’re hosting an event with a number of great speakers. You can also broadcast a product demo hosted by an influencer.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Martech

AUGUST 31, 2023

For decades we said the TV-Industrial Complex is how brands were built. ’ are raising questions about how do I know my broadcasting ads worked? When it’s a 30-second spot on broadcast, it gets sent to the TV agency and that’s changing. It’s how the media ecosystem was built up. And it got this free pass.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Funnel Advertising Broadcasting 114

Martech

JANUARY 4, 2024

She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. He advises many Fortune 100 companies and frequently speaks at global industry events. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Biznology

OCTOBER 15, 2018

What is the reason for the popularity of these online videos in various industries? That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. The broadcasts were put up on Friday afternoons, and they showed on- and off-road action.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Martech

FEBRUARY 9, 2024

Vogue Club is a prime example of this — where, for $30/month, members can be part of an engaged community for avid Vogue readers and industry professionals. Mid-size organizations Mastermind groups : Develop specialized groups within professional networks for deeper industry engagement.

Communities 123

Communities Top of Funnel Word of Mouth Enterprise Management 123

SmartBrief - Marketing

JANUARY 29, 2024

Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. It’s among SmartBrief’s more than 250 industry-focused newsletters. Think you need to surprise viewers with your ad to get an impact during the Super Bowl? Think again.

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

Launch Marketing

AUGUST 23, 2023

The Rise of Artificial Intelligence Artificial intelligence has become a highly utilized tool by organizations in all industries, especially marketing. Are there any industry-specific or emerging skills that a VP of Marketing job description should emphasize? A VP of Marketing doesn’t need to be an expert in all marketing practices.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Salesforce Marketing Cloud

SEPTEMBER 17, 2021

It’s easier than ever to attend from anywhere with sessions broadcast in AMER (North, Central, and South America), APAC (Asia Pacific), and EMEA (Europe, Middle East, and Africa). Industry Success from Anywhere. Hear how Salesforce Industries solutions make it easy to succeed in a digital-first, work-from-anywhere world.

Ad Building 98

Ad Building Enterprise Management Broadcasting Work Management 98

Stevens & Tate

APRIL 15, 2023

While most email marketing tools are excellent, you need to plan and schedule your email broadcasts depending on the prospect’s position in the sales funnel. Social media helps establish a bond with your followers and broadcast valuable content. Most importantly, you can interact with influencers in your industry.

Marketing Management 105

Marketing Management Marketing Strategy Marketing & Strategy Effectiveness 105

Tomorrow People

APRIL 27, 2022

This kind of truism may seem obvious, but consider its effects on the industry. It’s also why we marketers avoid broadcasting the same message to every customer segment; doing so signifies a generic approach, which wastes time and money.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Stevens & Tate

FEBRUARY 3, 2023

Live sports games broadcast on TV are still an enormous draw and an excellent way to reach certain audiences. An industry as big as TV doesn’t just go away–it evolves. Just take for example the Super Bowl, which allows a 30-second ad to reach roughly 100 million viewers.

Advertisements 123

Advertisements Advertising Effectiveness Television marketing 123

illumin

OCTOBER 18, 2023

The content can be provided by large streamers like Netflix or Disney+, local broadcasters, or user generated content sites like YouTube or Vimeo. This was the first of several experimental, and little-watched, events broadcast on line in the 90s. a quarter.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Webbiquity

MAY 25, 2021

public broadcast models. YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. But what do the best influencer campaigns look like?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Top Rank Marketing

DECEMBER 15, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. Do you have an important B2B marketing news item that we haven’t covered?

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Onalytica B2B

NOVEMBER 15, 2018

Broadcasters. Broadcast less and appreciate feedback more. Industry Experts. Professionals that have worked in industry who can influence key decision makers on a peer level. Collaborators. What are the main influencer personas? Influencer Definition. Description. Data-Led Analysis.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Bluetext

MARCH 19, 2024

Refresh these pages with engaging content, including product updates, industry insights, and thought leadership articles. Harness LinkedIn Live for Engaging Content Harness the power of LinkedIn Live to broadcast live events, Q&A sessions, and industry discussions to your professional network.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Biznology

JULY 7, 2021

Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste. CTV offers two key benefits: precise household-level targeting, and accurate tracking for attribution. Which is exactly what B2B marketers need: zero waste and clear accountability. So, why is CTV different?

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

And now, with Dreamforce globally broadcast on Salesforce+ , our new streaming service, it’s easier than ever to attend from anywhere. Previous years have hosted more than 170,000 registered attendees from all over the world, across every industry, and every line of business. Who goes to Dreamforce? Lots of people!

Co-Registration 98

Co-Registration Broadcasting Paid Search Agency Communities 98

Stevens & Tate

SEPTEMBER 24, 2022

Possibly one of the most useful parts of attraction marketing for your business is that you become the thought leader in your industry. Buyers as well as industry leaders will turn to your brand to help solve their problems as you make them more aware of the issues they face.

Top of Funnel 139

Top of Funnel Thought Leadership Planning Trade Show 139

Martech

NOVEMBER 22, 2022

She added, “Brands should capitalize on the fact that the industry is evolving rapidly away from linear broadcast domination towards streaming and social.”. “To cut through the clutter, brands need to build engaging CTV ads that direct users to an app or website with a strong end card,” Hall explained.

Advertising Agencies 113

Advertising Agencies Cross-Selling Brand Identity Branding 113

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. With Market Enginuity’s roots in public broadcasting, Soundrise is positioned to leverage the growing interest in digital audio by connecting organizations with the right podcasters.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Endorsement from famous figures and thought leaders in an industry can significantly improve brand reputation. A webinar is a virtual seminar. It is any workshop, tutorial, or demonstration taking place online.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

MAY 27, 2022

As marketers, you have to stay on top of your game by keeping up to date with industry trends. Adapting to industry changes. For example, Instagram offers engagement insights for Reels and live broadcasts. For live broadcasts, there is data on accounts reached, peak concurrent viewers, comments and shares.

Advertising Agencies 120

Advertising Agencies Advertisements Advertising Mobile Advertising 120

Adobe Experience Cloud Blog

MARCH 14, 2017

You might even want to feature an industry expert or existing customer who can share their knowledge with your audience. . Live streaming also works well to bring the magic of an industry event or keynote back to the viewer at home, such as Marketing Nation Summit. Engagement is a key part of your broadcast. update on Twitter.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

LeadsRX

APRIL 13, 2021

LeadsRx and its approach with multi-touch attribution as the industry standard methodology certainly provides value to the industry,” said Daryl Battaglia, SVP, Market Development and Strategy, Audience Measurement at Triton Digital. The podcast industry is experiencing exponential growth.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Adobe Experience Cloud Blog

JUNE 10, 2020

In 1983 The Harvard Business Review asked three captains of industry why they went to trade shows. The unnamed VP of a “$200m industrial company” said “trade shows are a self-perpetuating problem. In the tech industry, they account for up to 40% of our budgets (and a lot of time). To go beyond the broadcast keynote.

Trade Show 174

Trade Show B2B Thought Leadership Broadcasting Thought Leadership 174

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. can all be B2B. What Makes B2B Different. Longer Sales Cycle.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

SmartBug Media

MARCH 15, 2024

The franchise industry continues to evolve, and so do the marketing strategies franchises use to connect with customers and drive success. Consider running a poll to invite people to express their opinions or broadcasting a live video to announce a new offering in real time.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Outreach

OCTOBER 12, 2020

It hosts an extensive roster of live events to bring together experts in industry and encourage peer-to-peer learning. Outreach sponsored SIA’s In This Together (ITT) Series , a program of daily live broadcasts that started in April as a response to the COVID-19 pandemic. A solid partnership. What will I learn in the Masters Series?

Peer-to-peer 52

Peer-to-peer Outreach Broadcasting Startups 52

Martech

MAY 2, 2023

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. But what about larger concerns across the digital advertising industry related to addressability?

Paid Search Agency 120

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 120