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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. highlight to tweet).

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How B2B brands approach Twitter

Savanta

Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). Interesting, but what’s a good score for a B2B brand? Those making the cut receive the accolade of Super Brand. The Chameleons. Seven different styles.

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Six Stellar Twitter Tools and Reviews

Webbiquity

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. Expert Reviews of Top Twitter Tools. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social.

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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

IG followers,” wrote comedy editor Megh Wright on Twitter. “If Aggregators arrived on the digital scene in 1999, when Netscape introduced RSS, or Really Simple Syndication, to pull together in one place content from disparate corners of the Web. RSS feeds are still popular today. FuckJerry’s value is their 14.3m

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Who Needs a Personal Brand?

Biznology

Building a personal brand is not just for CEOs and politicians. Personal Branding Will: Increase your authority and marketability. Bolster the brand for whomever you are working. Your mileage may vary, but I’ve found that having a strong personal brand delivered all of the above. How to Build Your Personal Brand.

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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

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Social Media Automation Rules No Brand Should Break

Sprout Social

If it’s sitting at a computer, constantly refreshing Twitter for some new content, then automation might be helpful for you. Automatic Direct Messages in Twitter are often frowned upon because they make you look like you don’t care about your followers. Automate Your RSS Feeds. What am I spending the most time on?