Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. To craft an effective modern sales playbook , data and analytics must reign supreme. What is a Sales Strategy?

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Oktopost

JANUARY 31, 2024

Both strategies are methods of building relationships on social media through your employees, but their goals and results are different. Both strategies are methods of building relationships on social media through your employees, but their goals and results are different.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 62

Marketing Insider Group

MARCH 9, 2020

Learn how to minimize content creation costs for your company here. Whatever your situation, it’s always wise to minimize content creation costs. Saving money whenever you can enables you to stretch your budget even further with revenue-building content. Repurpose top-performing content. Newsletter subscriptions.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. From increasing brand awareness to building an employer brand that attracts top talent, employee advocacy helps brands achieve business goals. That’s more than all our social profiles combined.

Marketing & Strategy 133

Marketing & Strategy Curation Thought Leadership Content 133

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Here are several ways to make your social strategy put in an Oscar-winning performance.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. Only then will you get the most comprehensive view of your audience. What is review analysis?

Ideal Customer Profiles 129

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 129

DiscoverOrg

FEBRUARY 21, 2019

Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

SocialPilot

FEBRUARY 26, 2024

Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples. How is Artificial Intelligence Used In Marketing – The Use Cases Imagine you’re browsing your favorite online store for a new pair of sneakers. Instead, it highlights the collaborative potential of humans and AI.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

ClearVoice

AUGUST 9, 2023

It can boost brand awareness, attract new leads, establish better customer relationships, and increase sales. However, just like in most things in life, content marketing is only as effective as the talent behind it. You need to hire top-tier content marketers to create high-quality content that will resonate with your audience.

Work Management 52

Work Management Content Marketing Marketing Management Paid Search Agency 52

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? By executing a thought leadership strategy, you can gain credibility and showcase your expertise. So, how do you do it right? So, how do you do it right? And that comes from developing content that answers the questions your audience is asking. Quick Takeaways.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Sprout Social

OCTOBER 31, 2023

Influencer marketing encompasses the entire customer journey Kennedy says people often think about ROI as it relates to sales, but influencer marketing has changed the game. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

Salesforce Marketing Cloud

MARCH 4, 2023

Is your sales pipeline generating enough leads? To keep afloat in these times, sales leaders need to have access to reliable data, and these sales management dashboards can help. To keep afloat in these times, sales leaders need to have access to reliable data, and these sales management dashboards can help.

Examples 98

Examples Forecasting Eye-Tracking Sales Cycle 98

Salesforce Marketing Cloud

NOVEMBER 28, 2023

Whether it’s sausage and green pepper, all veggie, or the perfect ratio of sauce and cheese, the formula for a crowd-pleaser is in the just-right combination of toppings. Similarly, a solid sales compensation plan is about striking the right balance. What you’ll learn: What is sales compensation?

Planning 64

Planning Examples High Quality Lead Sales Qualified Leads 64

Sprout Social

NOVEMBER 23, 2022

As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 1: Optimize your LinkedIn page.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

ClickDimensions

MARCH 2, 2022

When it comes to social media, your employees are your hidden superpower. Collectively they can average 10 times more followers than a typical corporate profile, so enlisting them as social “advocates” gives any of your company-initiated social efforts an exponentially wider reach. Driving Brand Awareness.

Sales Management 105

Sales Management Small Business Marketing Top of Funnel Peer-to-peer 105

Sprout Social

OCTOBER 10, 2023

And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness. What is an influencer marketing campaign?

Examples 128

Examples Campaigns Advertising Agencies Burn Rate 128

Biznology

JULY 31, 2019

In the past, you needed to handle all these aspects of your job on your own or hire a large in-house team of experts to help you. With the help of the latest tech solutions, you can automate most of your business processes and build your workflow strategically. Today, this is not so.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

ClickZ

MARCH 31, 2020

Agile means getting different stakeholders together to form smaller teams, usually of 8 to 10 people. Such scrum teams work quickly and collaboratively to launch products rapidly in response to shifting customer needs. Agile teams are the answer to such compressed marketing time frames and upheavals.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Marketing Automation Planning 130

Marketri

MARCH 6, 2024

It’s not that complicated, right? Doing bookkeeping right is important. Written in Celebration of Marketri’s 20th Anniversary Most know me as a marketer, and the exciting field of marketing is absolutely a passion of mine. But there’s another passion that I rarely write or post about—entrepreneurship. Did it take a lot of time?

Ad Building 118

Ad Building Tips Branding Brand Identity 118

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Scoop.it

JUNE 14, 2022

One solution is harnessing the power of your employees. Employees know your customers better than anyone, and they know your company. So when they create and share content, they’re a great support for your marketing efforts. This employee-generated content helps to humanize your brand, which in turn builds trust.

Generation 73

Generation Content Paid Search Agency Class 73

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. If you’re a seasoned recruiter, one thing is certain: You’ve had your share of unfortunate experiences on the job. By all accounts, Steve seemed like a great fit for your organization. Keep reading! #1:

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Outreach

FEBRUARY 21, 2022

Managing a successful sales team requires a thoughtful, strategic approach: One that’s built upon a foundation of rep engagement, a collaborative culture, and achievable goals. 10 Sales Management Strategies to Empower Your Sales Reps. 10 Sales Management Strategies to Empower Your Sales Reps.

Work Management 52

Work Management CMS Development Transparency Budget Programs 52

Seismic

FEBRUARY 9, 2022

Team building, collaboration and connection with other teammates, delighting customers through continuous innovation, job satisfaction, and a greater purpose are just a few more. And, it just so happens that sales reps who exhibit confidence about what they’re selling and how they’re selling it have a better chance of closing the deal.

Top of Funnel 52

Top of Funnel Eye-Tracking Customer Satisfaction Digital Transformation 52

Martech

JULY 18, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. Many studies have shown that more diverse organizations out-perform less diverse ones. With such a focus on trust-building, you also must represent diversity in your ads and promotions.

Paid Search Agency 84

Paid Search Agency Marketing Management Case Studies Acquisitions 84

ClickZ

AUGUST 13, 2020

30-second summary: Choosing your first AI project is essential as digital organizations evolve. AI is here to help and complement marketers’ skills, help them with laborious tasks and unleash more creativity and elevate personal and professional performance. How can you put AI to work within your own marketing organization?

Marketing AI 100

Marketing AI Work Management Marketing Management Allocation 100

SmartBug Media

OCTOBER 18, 2021

RevOps has quickly become the go-to route to boost operational efficiency and profit, technology is racing forward and the corporate landscape is shifting quickly. RevOps is on most leaders’ priority list, is it on yours? Processes, systems, and people that control how your business generates revenue. A Crash Course on RevOps.

Course 59

Course Lead Ranking Inbound Marketing Advertising Benchmark 59

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Video for Sales 1.3 Video for Sales 1.3

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Salesforce Marketing Cloud

MAY 19, 2022

But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past. Define your future with predictive analytics. Grow your business.

Marketing AI 52

Marketing AI Ad brokers Analytics Paid Search Agency 52

Hinge Marketing

JUNE 12, 2019

So, what does this “Woodenism” (famous insightful quotes from the “Wizard of Westwood”) have to do with sales enablement? Not only did his teams win 620 games, they won 10 NCAA titles during his last 12 seasons. It is that consistency that Wooden became famous for and it is why you should be interested in sales enablement.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

Marketing Insider Group

MARCH 18, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. Don’t use your program purely as a marketing technique.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Oktopost

JANUARY 2, 2023

Employee engagement is a measure of how satisfied and motivated your employees are with their responsibilities, compensation, benefits, and overall work experience. In this article, we’ll explain why employee engagement is important and help you maximize engagement through your social media strategies.

Social Media 62

Social Media Media Peer-to-peer High Quality Lead 62

Varicent

JULY 6, 2021

Businesses who create attractive sales compensation plans want to give the best talent a reason to accept a position on the sales team and stay with the company in the long term. According to Sales Genomix, a strong sales compensation package is essential. Tips to improve your sales compensation plan.

Budget Programs 52

Budget Programs Work Management Sales Cycle Organic Leads 52

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. This can serve as a ready-reckoner so you can tick off every task and remain on track to execute your marketing initiatives.

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

Valasys

MARCH 27, 2023

Some of the most well-known sales teams are adopting a new, more involved sales process. Sales enablement is more than just a catchphrase; it is an approach that delves deeply into the customer journey to provide the sales team with the resources, information, and know-how they require to close deals.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Golden Spiral

SEPTEMBER 15, 2021

It’s an investment and a long-term commitment — much like a lease on a new location for your business or hiring someone for your executive team. Making the right choice can make you feel like you won the lottery. Choosing poorly can drain energy — and funds — from your company. What is your vision for success?

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62